Report: Amazon in discussions with consumer brands about ads on Alexa

According to a report on CNBC, Amazon is in talks with several large consumer product companies, such as Procter & Gamble, about advertising and sponsorship opportunities through Alexa and voice search. According to the report: The e-tailer has been in talks with several companies about letting them promote products on the best-selling Echo devices, which are powered by the Alexa voice assistant, according to several people familiar with the matter who asked not to be named because the discussions are private. Consumer companies, including Procter & Gamble and Clorox, have been involved in these talks, according to the people. Some of the early discussions have centered on whether companies would pay for higher placement if a user searches for a product such as shampoo on the device, similar to how paid searches work in Google. The report also says that there may be a range of promotional opportunities on Alexa. One is reportedly a product suggestion on behalf of a brand Search Engine Land Source

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There’s nothing stopping climate change deniers from using Google AdWords

Targeted, personalized ads have long been held up as a win-win-win, for consumers, advertisers and publishers. An article from The New York Times about climate change deniers using Google AdWords to promote their agenda pokes (more) holes in that optimistic vision. In the Times article, Hiroko Tabuchi laid out how ads proclaiming climate change a hoax appeared at the top of Google search results when searching in private browsing mode. Yet, when the climate change reporter had private browsing mode on — and Google could access more signals such as past search and browsing history to target ads to users most likely to click — ads from environmental groups, not climate change denying groups, appeared. The Times describes the climate change-denying advertisers as having figured out how to game Google’s system: “The climate denialist ads are an example of how contrarian groups can use the internet’s largest automated advertising systems to their advantage, gaming the system to find a Search Engine Land Source

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SearchCap: Google voice quality, AdWords climate change ads & Amazon Alexa ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: There’s nothing stopping climate change deniers from using Google AdWordsJan 2, 2018 by Ginny Marvin The latest case study on ways in which targeting algorithms determine the kinds of ads we see. Report: Amazon in discussions with consumer brands about ads on AlexaJan 2, 2018 by Greg Sterling CNBC report says product promotions on Alexa are already being tested. 18 link resolutions for 2018Jan 2, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. Do you have a shot at ranking for that phrase?Jan 2, 2018 by Eric Enge Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target. New search quality Search Engine Land Source

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New Year’s Day 2018 Google doodle brings in the new year with a bright sunrise

Today’s Google doodle ends its illustrated holiday doodle series, showing the penguins who have been featured in all the images back on a snowy landscape watching the sunrise. Since the first doodle was shared on December 18, the penguins have made plans to visit their tropical bird friends in warmer weather, celebrated the New Year’s Eve among palm trees and now return home to witness a bright new day for the start of 2018. “After closing out the holidays with a bang, our penguin pals watch as the sun rises on a brand new year and look forward to what’s ahead,” writes Google on the Google Doodle Blog. The first two doodles in series that appeared on December 18 and December 25 led to searches for “December global festivities.” The doodle posted yesterday led to a search for “New Year’s Eve 2017,” and today’s doodle to “New Year’s Day 2018.” All four of the doodles in the series included a slide Search Engine Land Source

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SEO and SEM in 2018

SEO and SEM in 2018 Learn web development fast: http://ift.tt/28SiVpd Learn business: https://goo.gl/QF5v4o Learn Python 3 fast: http://ift.tt/2jZJHU5 SEO is short for Search Engine Optimization and SEM is short for Search Engine Marketing. I’ve been implementing both since the early 2000’s, and have followed tried-and-true principles and techniques that to this day, allows me to generate 2 million pageviews per month on my web development websites. SEO and SEM are important skills to have as a modern day web professional. I would argue that front end web developer should be aware of basic search engine marketing and optimization. Join a community of nerds: http://ift.tt/2jjNwnm My Instagram: http://ift.tt/2ys5Ek0 Thanks! Stef

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New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series

Google started its holiday doodle series on December 18 when it first introduced the family of animated penguins. Since then it posted the second part of the series on Christmas, December 25, and now today’s third entry to mark New Year’s Eve. “Our feathery friends have enjoyed their delicious traditions and are now ringing in the new year with sparklers in hand,” writes Google on its Google Doodle Blog, “As they all admire the fireworks overhead, they think about how much fun it was to spend this time together.” While the first two doodles in the series led to searches for “December global festivities,” today’s doodle leads to a search for “New Year’s Eve 2017.” It has also added the following two slides to its collection of images, showing the penguins celebrating the New Year: According to the Google Doodle Blog, there will be one more doodle to complete the series that it plans to post tomorrow on Search Engine Land Source

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Benefits of Local SEO | Local Search Engine Optimization | Local SEO

Benefits of Local SEO | Local Search Engine Optimization | Local SEO This video introduces the Benefits of Local SEO, with various points to to better understand why it matters. Web Optimization in general is important, but as the industry and the market matures, users become more specific as to what they seek & expect. Local Search Engine Optimization or short for Local SEO, is one of the best ways to take your local business to the next level. Local or regional customers tend to prefer to work with local companies. As a result, you must be easily found and in as many aspects of your business as possible, to further increase your local dominance. Truth be told, national & international companies will also get a chance at ranking locally, however when you provide any kind of service or product, for a local audience, your odds even out with the bigger companies. Hire a trained professional to map a strategy for success. Don’t just go with your “tips for local seo” guidebook and roll the dice hoping it works. http://ift.tt/2lxMHrB | Call 1.888.665.9064

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