What’s different about digital marketing in the cannabis industry?

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill battle when it comes to search engine optimization (SEO), pay-per-click (PPC) and marketing. There are no AdWords or Facebook advertising programs available and no current opportunities to advertise a cannabis company among any of the larger advertising platforms. This seems unlikely to change until these products are legal at the federal level. You can understand how Facebook wouldn’t want the attention that may come from allowing dispensaries or cannabis brands to advertise, even on a limited basis, in states that legalized it. That probably would not go over well in today’s political climate. So, how are cannabis brands winning online, and what is different about digital marketing in the cannabis industry? Sorry, advertisers — cannabis isn’t ready yet I spoke with Public Relations Manager Jordon Rahmil and Director of Digital Marketing Kevin Keeland at Cura Cannabis Solutions about their experiences in Search Engine Land Source

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SearchCap: EU wants Google’s algorithm, Google My Business descriptions & new heatmap insights

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s different about digital marketing in the cannabis industry?Mar 15, 2018 by Brett Middleton Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Understanding campaign performance: Answers to common conversion tracking questionsMar 15, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Once a competitive advantage, Siri now seen as liability for AppleMar 15, 2018 by Greg Sterling Failure to improve Siri will eventually impact iPhone sales. Report: EU to ask Google, others to publicly reveal ranking factorsMar 15, 2018 by Greg Sterling Proposed rules are designed to redress the “superior bargaining power” of the large internet brands. Google My Business updates the directions heatmap in Insights reportingMar 15, 2018 Search Engine Land Source

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Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Print your face or photo on a latte at Google: Source: Instagram The book tree at Google: Source: Instagram Android totem poles? Source: Instagram A fake Google Tajikistan office: Source: Instagram Google balloon chair: Source: Instagram The post Search in Pics: Android totem poles, Google’s book tree & printed faces on lattes appeared first on Search Engine Land. Search Engine Land Source

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SEARCH ENGINE OPTIMIZATION 2018

SEARCH ENGINE OPTIMIZATION 2018 *Subscribe to My Channel http://www.youtube.com/channel/UCe2244teD44T25EXhCAWJng?sub_confirmation=1 A review of my 2018 Search Engine Optimization (SEO) predictions: 1. Voice Search – Will become even more important. 2. Chunky Content – The average Google first website page result contains 1,890 words. 3. Website Site Speed Matters – Use Google Speed Test here: http://ift.tt/143AF6Y 4. SSL Certificate – Purchase and Install Immediately !!! 5. The Accelerated Mobile Pages (AMP) Project is an open source initiative that makes it easy for publishers to create mobile-friendly content once and have it load instantly everywhere. 6. Video Content & Marketing – Create More Video, then Upload to YouTube, and Embed on your Website. 7. Name your Photographs Properly with Keywords and Always Fill in the ALT text. 8. “Near Me” Search has doubled in the last year and this trend will continue to Grow. Get Google Verified, Spend Time Collecting Client Google Reviews, and Include a Google Map on your Website. 9. Over 100 million hours of “How to” videos have been watched this year in America alone. Create video content based on “How to” and become an authority in your Industry. 10. Go Back and Fix your Page Titles and Descriptions. If your website is built with WordPress I would Recommend Yoast or All-in-One Free SEO Plugin’s to assist with this step. Good Luck in 2018!

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How using search opportunities can guide link-building content strategies

Content and links are still pillars of search engine optimization (SEO). In fact, Google has told us in the past these components are two of the top three factors in Google’s search algorithm. By now, we should all know this, but many people are still making a critical mistake when it comes to content and links and how they relate to each other in terms of search optimization. The majority of webmasters brainstorm, design and execute content initiatives, then pursue links. I feel this may not be the best strategy. Link building should be a consideration before content is published and should be used to guide content strategy. When search opportunity dictates content strategy rather than the other way around, the results can be tremendous. When you can consult on content strategy before linking begins, the results can be positive: As you can see, we had success securing links and expanding keyword rankings, and because the content was targeted and strategic, it only Search Engine Land Source

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SearchCap: Google with no results, ad removals & building links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search results page displays answer without any search resultsMar 13, 2018 by Barry Schwartz Who needs the ten blue links when you have the answer? Google is hiding the organic listings from some search results. Google says it removed more than 3.2 billion bad ads in 2017Mar 14, 2018 by Amy Gesenhues The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types. Creating landing pages that convertMar 14, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. 4 concrete ways to use images to build linksMar 14, 2018 by Pratik Dholakiya Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. Pi Day Search Engine Land Source

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Google adding business descriptions in Google My Business & local panel

Google looks to be adding a feature in Google My Business that allows business owners to add descriptions that appear in the local panel in search results. Both @deegs20 and @maulikpanchal posted screen shots of this in action. Google removed this feature back in 2016 when they dropped the Google+ support but it seems to be added back via the Google My Business console. Users of Google My Business can go into their accounts and click on the “info” section, where they may see this business description section that can be edited. Here is a screenshot from Dave DiGregorio: It then can show up in your local panel, towards the bottom: This information was also recently added to the official Google help documents, which now say: Enter a brief description of your business — what you offer, what sets you apart, your history, or anything else that’s helpful for customers to know. Descriptions must be no longer than 750 characters and can’t include URLs Search Engine Land Source

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