UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads: As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date. This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not only will they not technically be able to own or use the domain name for their web site, UK citizens/companies also will not be able to redirect the domain name to a .co.uk or other TLD migrated to. In addition, this loss of domain ownership can have implications for reputation management and encourage domain squatting. Brexit is currently scheduled for March Search Engine Land Source

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Recruitment SEO: How to create a well-optimized career section on your site

When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn. If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field. For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out and optimizing a careers section on your site. Google for Jobs With Google for Jobs, Google prioritized helping both job seekers and employers by enhancing the search engine results page (SERP) user experience (UX) for job postings. Now, job postings will have more prominent placement in SERPs for job-related search queries. You will see SERP features like a company logo, reviews, ratings, job Search Engine Land Source

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SearchCap: EU domains at risk, mobile page speed & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: UK webmasters prepare for #Brexit – the EU is coming for your .eu domainsMar 30, 2018 by Barry Schwartz You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. Recruitment SEO: How to create a well-optimized career section on your siteMar 30, 2018 by Thomas Stern Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. Mobile speed case studies: Push for faster page loadsMar 30, 2018 by Anthony Muller If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. Search in Pics: Google baby shower Search Engine Land Source

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Compare 16 leading SEO platforms

SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for SEO platforms and the considerations involved in implementing this software into your business. This 55-page report includes profiles of 16 leading SEO tools, vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.” The post Compare 16 leading SEO platforms appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Ads CPC, SEO platforms & software & search volume

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No search volume? No problem! 3 ways to improve low-traffic AdWords campaignsMar 29, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.” Bing Ads brand CPC taking the elevator — upMar 29, 2018 by Andy Taylor Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Is your SEO/SEM software tool or agency worthy of a Search Engine Land Award?Mar 29, 2018 by Search Engine Land The 2018 Search Engine Land Awards include new categories for software tools and platforms, agencies or individuals to submit industry research findings and be recognized for sharing insights around the search community. Compare 16 leading SEO Search Engine Land Source

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Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source: Twitter Google donut box holder: Source: Google+ Google baby shower gifts: Source: Instagram Taiwan Google art: Source: Instagram Google’s Gary Illyes eating a lot of Japanese food: Source: Twitter The post Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food appeared first on Search Engine Land. Search Engine Land Source

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To make every conversion count, count every conversion

Conversion measurement is complicated. More devices, channels and touch points mean that data is exploding, and yet cross-device behavior and the use of different identifiers, like cookies across browsers, can muddy measurement on the web. With all of that imprecision comes a thought that might keep you up at night: You might not see all of the conversions driven by your marketing. They’re still happening, but you just might not capture them in your reporting. As a performance marketer at heart, I’m frustrated any time my measurement is incomplete. Lost conversions are just about the saddest thing I can think of, but Google (my employer) has measurement tools designed to help you make the most of your conversion tracking. Tracking every possible conversion in AdWords Back in the desktop era, advertisers simply installed a conversion pixel on their checkout page, and the combination of redirects and third-party cookie reading at conversion-time accurately captured performance. To keep up with changes in browser technology Search Engine Land Source

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