SEO | Search Engine Optimization

SEO | Search Engine Optimization If you work in the industry and explain SEO perfectly enough the first time around to where your audience has no questions for you, then you’re the best at what you do. If I told you I was a brick layer, you’d probably imagine I lay bricks for a living. Or if I said “I work at Dunkin’ Donuts”, you might assume I handle donuts and breakfast pastries. My point is that a SEO Consultant isn’t the easiest job description to get across to people. For those wondering, I’m a Webmaster and Graphic Designer for countless SEO client websites. I develop blogs, design and re-design websites and corporate logos. Obviously, being in the industry I have a few different websites and blogs. Feel free to stop by and visit me at http://ift.tt/1RtbyaB

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AdGooroo releases travel and retail keyword results after Google’s right rail ad change

AdGooroo has released its second look at the impact of Google eliminating text ads in the right rail on desktop search results. The two analyses — one on retail keywords, another on travel keywords — tell similar stories: a reduction in the number of advertisers competing in the auctions, slight increases in cost per click (CPC) on average, but big swings at the individual keyword level. Across the set of top 20 travel keywords, AdGooroo monitors — comparing February 1–18 to February 19–March 28 — the number of advertisers bidding per keyword fell 15.4 percent, from an average of 38 advertisers bidding per keyword to an average of 32. The average CPC among the top 20 keywords increased by just three cents, on average (5.2 percent), from $2.65 to $2.68. That said, there was wide variation in performance at the individual keyword level. For contrast, note that “cancun all inclusive” CPC rose 35 percent, and “car rentals” rose 34 percent. On the whole, click-through rates increased 10 Search Engine Land Source

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Think cross-channel to build stronger marketing

Inbound. Search. Social. Email. Web. Mobile. Events. A consistent, dependable multi-source experience can help you create ideal customers who spend 2x as much as regular ones. Get the new Modern Marketing Essentials Guide to Cross-Channel Marketing from Oracle and start creating the most cohesive, valuable, and frictionless customer experience possible. Visit Digital Marketing Depot to get your copy. The post Think cross-channel to build stronger marketing appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Travel & retail report, first page bids & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo releases travel and retail keyword results after Google’s right rail ad changeMar 31, 2016 by Ginny Marvin Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword. First-page minimum bids continue to rise in wake of Google desktop SERP changesMar 31, 2016 by Andy Taylor Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries. From waste to win: watch how a simple change affects AdWords performanceMar 31, 2016 by Jacob Baadsgaard Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. New report from the Local Search Association on SMB advertiser churnMar 30, 2016 by Digital Marketing Depot This report from the Local Search Association and Vendasta Search Engine Land Source

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International PPC: How to deal with currency fluctuations

One issue I’ve seen with international PPC is how to keep track of your spend and ROI abroad compared to at home. When setting up billing, you can either choose to use the target market currency or use your home currency. There are pros and cons to both, though I don’t intend to discuss them too much here, as most advertisers would have already made a decision a long time ago. What is critical is that regardless of the currency you select, Google’s (and maybe Bing’s) internal auction is converted to USD in order for AdRank to be calculated. So without actually changing your bids abroad, you are bidding more and less aggressively based on currency fluctuations and competitor currencies. Below, I’ll share a dashboard that we use for international PPC clients at Brainlabs (my employer) to track these movements and make adjustments where necessary. This Google Sheets dashboard has all the currency information you will ever need to take back to your PPC reporting. Use this sheet to help keep Search Engine Land Source

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Google launches its giant mobile search ads for automakers in the US

d8nn / Shutterstock.com Google is launching its specialized mobile search ads for automotive manufacturers and dealers. First announced in beta last May, Model Automotive ads and Dealer Automotive ads are now available to eligible advertisers in the US. Original equipment manufacturer (OEM) automotive advertisers can run Model Automotive ads on searches for auto makes and models. The ads feature large-format images, performance details and links to the manufacturer’s website, nearby dealers and other information.  Toyota and Ford are currently running the new ad formats for some models. Google says engagement rates on Model Automotive ads have shown to be 30 percent higher on average compared to standard text ads. “Across our core line of car models, we’ve seen a 45-percent increase in conversion events and a 30-percent decrease in CPA compared to standard text ads,” Dionne Colvin-Lovely, director of traditional and new media for Toyota Motor Sales, USA, said in a statement. The Dealer Automotive ads are available to franchise and authorized auto dealerships in the US. Search Engine Land Source

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SearchCap: Google AMP, knowledge graph & auto ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds share feature to Knowledge Graph panelMar 30, 2016 by Barry Schwartz Google now lets you share a Knowledge Graph panel on social via Facebook, Twitter, Google+ and more. Google AMP results carousel live in 12 countriesMar 30, 2016 by Barry Schwartz The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, Indonesia, Italy, Mexico, Japan, Russia and the US. Google launches its giant mobile search ads for automakers in the USMar 30, 2016 by Ginny Marvin Ads for nearby dealers are also now available in mobile search in the US. International PPC: How to deal with currency fluctuationsMar 30, 2016 by Daniel Gilbert If you run paid search campaigns in multiple countries, you’ll need a good way to keep track of currency exchange rates. Columnist Daniel Gilbert has created a spreadsheet (and some code) Search Engine Land Source

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Pleasanton SEO Marketing Company – Local Search Engine Optimization

Pleasanton SEO Marketing Company – Local Search Engine Optimization IMP Advertising believes that providing multiple services results in the best solution for your business. When you can count on one business to bring you a full solution, you see greater success with less stress, hassle, and cost. Our team works together to provide a seamless solution because we understand that SEO, social media, fully optimized websites with a fresh look and feel, and high quality, valuable content go hand-in-hand. We’ve been serving the Tri-Valley area, Livermore, Pleasanton, San Ramon, Dublin and beyond with full-service solutions for over 16 years, and we continue to help businesses drive traffic and increase revenue. Local SEO Experts Mobile SEO Professionals Innovative Media Planners

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