Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdGooroo releases travel and retail keyword results after Google’s right rail ad changeMar 31, 2016 by Ginny Marvin Overall, the number of advertisers competing is down and CPCs are up somewhat, but results can vary widely by keyword. First-page minimum bids continue to rise in wake of Google desktop SERP changesMar 31, 2016 by Andy Taylor Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries. From waste to win: watch how a simple change affects AdWords performanceMar 31, 2016 by Jacob Baadsgaard Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. New report from the Local Search Association on SMB advertiser churnMar 30, 2016 by Digital Marketing Depot This report from the Local Search Association and Vendasta Search Engine Land Source
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