After rare Google confirmation of on-site penalty, Natural News is back in Google’s index

In a rare move, Google confirmed that a publisher named Natural News was penalized and deindexed by the major search engine over Google webmaster guidelines violations. In fact, Google’s John Mueller specifically said the site was using sneaky mobile redirect, and once that is “cleaned up, the site can submit a reconsideration request through Search Console.” It seems like they did clean it up and submitted a reconsideration request through Search Console, because the site is now back in the Google index. A site command now returns the home page and 440,000 other pages from the site. It is incredibly rare for Google to confirm when a site is penalized to the press or public. But in this case, the site was claiming it was removed because it was pro-Trump. They started a White House petition against Google, and they are still encouraging people to sign the petition even after they have been restored to Google’s index. The site said Search Engine Land Source

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Abdul Sattar Edhi Google doodle celebrates Pakistani humanitarian who founded Edhi Foundation

Today’s Google doodle honors the Abdul Sattar Edhi, a man who dedicated his life to providing social services for those in need. Crediting Edhi with being a “global-reaching philanthropist and humanitarian,” Google says Edhi was born in India but moved to Pakistan soon after it became a nation, founding the Edhi foundation in 1951. From the Google Doodle blog: He soon noticed that many Pakistanis lacked shelter, medicine, education, and other essentials, and was moved to help in any way he could. He began by simply asking others around him to contribute time or money, especially when a flu epidemic hit Karachi. Google reports that the Edhi Foundation operates 24 hours a day and offers multiple social services, including homeless shelters and medical care. “Most notably, the foundation operates the world’s largest volunteer ambulance network in Pakistan,” says Google. Google didn’t share who designed the doodle, but it leads to a search for “Abdul Sattar Edhis.” Here is the full doodle image, Search Engine Land Source

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Link free or die

Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory you’ve ever seen. If we did nothing to get that link, it was a great link. People assumed that all links were beneficial — and that even “bad” links were completely harmless, with no potential to cause damage. Then we started to get scared… and we nofollowed links. We performed loads of link analysis and reached out to sites that we thought were spammy and asked to have our links removed. Oh, and let’s not forget that time period where we were terrified of exact-match anchors and then built 50 links that all said “Click here.” I’m surely leaving out other critical changes, but the bottom line is that links freak most of us out, whether we’re building them or they’re being built for our site. Let’s break down five of the Search Engine Land Source

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Need To Know Info On Choosing Search Engine Optimization Companies

Need To Know Info On Choosing Search Engine Optimization Companies Watch this about choosing the best search engine optimization companies to make sure you profit in a quick and affordable way. Get your free SEO Traffic-Getting Action Plan (that was mentioned in video) here: http://ift.tt/2lPU9Q1 Here’s the truth about search engine optimization companies, they promise, and promise and promise but they don’t deliver on what they promised. You can either look for an affordable search engine optimization company or from the more expensive top 10 search engine optimization companies, it won’t really matter, in the end they are all search optimization companies and results are all that matters. At first you might look for a professional search engine optimization company, but soon realise that you only serve locally and its best if you get a local search engine optimization company for your specific need (as with anything in life, the more specific, the more chances of being better). So how do you actually choose an SEO Company? Is it as simple as looking for search engine optimization company reviews or even simpler, searching for best website optimization companies? Yes you can do it and you might find what you are looking for or you might not find, remember any search engine optimization services company will try it’s best to get in front of Google whenever you are searching for one (for eg: ” company search engine optimization “). You might want to look for an organic search engine optimization company but you will still not be sure that those first results will stick in Google after the next algorithm update… To ease your burden, we decided to show you a few tips and tricks to be able to choose from the best seo optimization companies that are right for you and your business. Remember, no search engine optimization companies are the best fit for all, but you must choose the right fit for you!

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Web Design Trends 2017 | Complex to Minimalistic

Web Design Trends 2017 | Complex to Minimalistic Hey guys, thanks for dropping by! This video is a collection of four super amazing and perfectly built websites and each has some amazing website designing trends which we go through. Hope this video was helpful for you! Do subscribe to the channel if it was! —————————————————- Want an amazing website tailored just for you / your business? Check us out: http://ift.tt/1H187y8 Start a Project here: http://ift.tt/2lRiNOI Want to write to us? hello@thewebsitebaba.com ————————————————– Links to the websites in the video: 1. http://ift.tt/1jLfIfS 2. http://pomerleau.ca 3. http://ift.tt/1MIoZ0m 4. http://ift.tt/2m1YG2d 5. http://ift.tt/1Nb4Pik ——————————————————— Tags: Web Design, Website Designing, Best Websites, Web Designer, Web Design Tutorials, Digital Agency, The Website Baba, Amazing Websites, Web Apps, Design Trends, Web Design Inspirations, Website Designs, Latest Website Technology

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Need to get with Google My Business support? Use Twitter!

It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing on the soapbox and ranting; I’m more standing near it and politely providing helpful advice. Almost two years ago, I wrote a post here about using Google phone support if you had issues with Google My Business (yes, I’m not linking to the post on purpose). Depending on your particular keyword phrase when you search, that post usually ranks anywhere from #2 to #5 for any variation of “Google My Business support” — and it’s always the highest-ranking non-Google result. The problem is, while phone support supposedly still exists, it’s IMPOSSIBLE to get to anymore. And, since it’s the highest ranking non-Google answer, a ton of messages come through every month from people who are pointing out that the method in the post doesn’t work anymore. I wanted to write this month’s post and update everyone Search Engine Land Source

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Bing UK now displaying National Health Service data for GP & hospital search queries

According to the UK’s National Health Service (NHS), the publicly-funded national healthcare system has been working with Bing UK during the last year to improve search results for general practitioner and hospital queries. “Over the last year, we have collaborated with our friends at Bing to provide users with a comprehensive GP and hospital search experience,” reports a recent post on the NHS Choices blog. The NHS says that queries for “GP in [location]” on Bing UK will now surface a list of local options with information on specific locations, open times and user reviews – all data that has been pulled from the NHS. Clicking on a result will display more information for the GP’s office. The post Bing UK now displaying National Health Service data for GP & hospital search queries appeared first on Search Engine Land. Search Engine Land Source

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5 ways you can improve your new business’s visibility on Google Maps

New businesses need all the help they can get to attract customers, generate revenue and establish themselves to compete with existing companies. And for brick-and-mortar storefronts, being found on Google Maps is key to driving traffic to the business. Due to the economic explosion in the Plano and Frisco suburbs of Dallas, opening of new local stores is rampant. New commercial developments are being built and filled with shops within a matter of months. This growth also provides the ability to make some interesting Google Map search observations, as comparisons can be made between stores with similar attributes. I’ll take a look at new restaurants located in the map area below. It’s a less-than-one-mile stretch of a busy road running north to south. The east side of Preston Road is substantially built out and has many established businesses and restaurants that have been there for several years. The west side of Preston Road is very new — all five restaurants there Search Engine Land Source

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SEO Tutorial for Beginners| GOOGLE SEO| SEARCH ENGINE OPTIMIZATION| SEO TOOLS

SEO Tutorial for Beginners| GOOGLE SEO| SEARCH ENGINE OPTIMIZATION| SEO TOOLS This video tutorial about SEO tutorial for beginners explains how to search engine optimize a web site for higher Google ranking results.This video will teach easy SEO search engine optimization techniques to use for your own website optimization. In this video you will lean about: Seo Google Seo Seo Tools Seo Website Search Engine Optimization Seo Marketing Google Ranking Website Optimization Search Marketing Seo Ranking Seo Tips Seo Strategy This video lesson details step by step instructions for achieving better Google organic ranking results for any type of website. Also, the importance of adhering to on page search engine optimization elements and particularly focusing on web site structure and its importance in SEO. This search engine optimization lesson for beginners thoroughly explains on page SEO elements such as HTML file names, web page Meta Data, image names and landing page copywriting and how to create content for users with clean and logical navigation structure on web pages for improving overall usability and website performance in SERP’s (search engine results page) All web sites that want to market their websites on internet can learn tips and tricks by watching this video tutorial on SEO because search engine optimization industry is an important part of all online businesses. Learning to tap in to the market dominance of search engines like Google, Yahoo and Bing can increase your return on investment (ROI). Subscribe to our YouTube channel for more useful and informative videos published regularly

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The 5 Pillars of Marketing Automation Success

Learn how agencies can use marketing automation to establish a strong foundation for their clients. By taking just a few easy steps, you can ensure they’ll get the most out of the platform from day one. In this white paper from Sharp Spring, you will learn: how to help your clients identify and acquire qualified leads every day. best practices for nurturing and communicating with leads. tips for educating your clients’ sales reps on marketing automation. Visit Digital Marketing Depot to download this white paper. The post The 5 Pillars of Marketing Automation Success appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: AMP in search, search pictures and more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Links to AMP content are showing up outside of search resultsFeb 24, 2017 by Barb Palser With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, columnist Barb Palser notes that the format is taking root outside of Google search — likely to provide an optimal experience for mobile users. Search in Pics: Google cigar box guitar, branded airplane head covers & a skateboardFeb 24, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source: Instagram Google Cloud umbrella: Source: Twitter Google building blocks: Source: Instagram […] The 5 Pillars of Marketing Automation SuccessFeb 24, 2017 by Digital Search Engine Land Source

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Ida Lewis Google Doodle marks 175th birthday of ‘America’s Bravest Woman’

Today’s Google doodle marks the 175th birthday of Ida Lewis, a lighthouse keeper once hailed as “America’s Bravest Woman” for the numerous lives she saved from drowning. As the owner of the Lime Rock Lighthouse in Rhode Island, Google says Idawalley Zorada Lewis made her first save at the age of 12 and continued braving into the Newport harbor’s dangerous, cold waters to save drowning men and women all the way into her sixties. From the Google Doodle Blog: A lighthouse keeper required unwavering courage, sheer physical strength, constant diligence, and a willingness to put one’s own life on the line. Ida was so dedicated that supposedly she would rush into inclement weather without shoes or coat so as not a waste a single second. Her life and legacy were not only an honor to research and illustrate, but truly a source of inspiration. Today’s doodle was inspired by an event that resulted in Lewis being awarded a Gold Lifesaving Medal Search Engine Land Source

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Advanced Step-By-Step SEO Tutorial (2017)

Advanced Step-By-Step SEO Tutorial (2017) If you want higher Google rankings, this SEO tutorial is for you. In my experience, success with search engine optimization comes down to getting the fundamentals right. Then moving onto advanced SEO strategies and techniques. And that’s exactly how this SEO tutorial is structured. First, you’ll learn how to improve your site’s loading speed. As you see in the video, site speed is a misunderstood Google ranking signal. I show you the true impact of loading speed and rankings. Next, we tackle technical SEO — a critically important part of succeeding with SEO. Once we cover technical SEO, it’s time for keyword research. I show you my 3 favorite ways of finding uptapped keywords that your competition doesn’t know about (#2 is my favorite). Now that you have a keyword, it’s time to create content around it. But not just any content, content that makes people say: “WOW!”. I’ll teach you some actionable tips to do just that. Finally, it’s time to promote your content. Most people fail with SEO because they don’t do anything to promote their stuff (besides sharing it on social media). But to rank in Google, you need backlinks. And I show you one of my favorite link building strategies of all time (step-by-step). And at the very end of the video I have a bonus tip for you. I show you how to optimize your site for Google RankBrain, which is easily one of the most important developments in SEO over the last few years. SUBSCRIBE to get higher rankings and more traffic! http://www.youtube.com/subscription_center?add_user=backlinko

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SearchCap: Google penalty, the KKK & Gboard

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Natural News was not banned from Google over fake newsFeb 23, 2017 by Barry Schwartz A Google webmaster violation is the reason this web site was penalized by Google, not because the site is controversial. Four US presidents in the KKK? Google’s latest problem with featured answersFeb 23, 2017 by Amy Gesenhues Technically called a “featured snippet,” Google lists four U.S. presidents as Klan members, even though there’s no conclusive evidence any were. A review of free PPC reporting solutions from GoogleFeb 23, 2017 by Frederick Vallaeys Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers. Gboard adds new languages, voice typing, new emojis & doodlesFeb 23, 2017 by Barry Schwartz Google has upgraded their iOS keyboard extension to support voice dialing and 15 more languages. Exoplanet discovery Google doodle Search Engine Land Source

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Search in Pics: Google cigar box guitar, branded airplane head covers & a skateboard

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google cigar box guitar: Source: Instagram Google Cloud umbrella: Source: Twitter Google building blocks: Source: Instagram Google skateboard wall art: Source: Twitter Google branded airplane seat head covers: Source: Twitter The post Search in Pics: Google cigar box guitar, branded airplane head covers & a skateboard appeared first on Search Engine Land. Search Engine Land Source

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Links to AMP content are showing up outside of search results

The Accelerated Mobile Pages (AMP) standard was designed to bring the fast-loading, clean experience of native apps to the open web. With most large publishers now producing AMP versions of their content, distribution platforms and other referrers are starting to experiment with AMP as an alternative to standard outbound links and app web views. Publishers might see this trend in their AMP referral analytics. At Relay Media, we’ve tracked an increase in non-Google referrals to the AMP content we convert for publishers — beyond the usual traffic from users sharing AMP links on social media. Here are our top non-Google referral sources over the past five months: Google Analytics weekly sessions, October 9, 2016, through February 18, 2017 Google still represents about 80 percent of total AMP referral sessions to Relay Media’s platform, with another 8 percent categorized as “(direct) / (none)” in Google Analytics. Identifiable non-Google sources represent around 10 percent of total referral sessions. It’s a modest piece of the pie, but Search Engine Land Source

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Comment apprendre le Webdesign quand on est développeur

Comment apprendre le Webdesign quand on est développeur Comment apprendre le Webdesign quand on est développeur Quand on est développeur on ne s’y connait pas forcément en design. Je vous donne mes techniques pour réussir à faire des sites sympa esthétiquement malgré tout ! *** Que veux-tu apprendre ensuite ? http://ift.tt/23dN3lN. D’autres trucs que je ne peux pas mettre dans des vidéos : http://ift.tt/1RCg5aW Plein d’autres vidéos : https://www.youtube.com/c/AnthonyWelcMedia J’écris aussi des articles si tu aimes lire : http://ift.tt/23dN217 Si tu préfères lire 140 caractères à la fois : https://twitter.com/AnthoWelc

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SEO For Weebly Website Owners | Weebly SEO Tips

SEO For Weebly Website Owners | Weebly SEO Tips For more business tips visit: http://www.deytips.com Let me sell your products or services for you: http://ift.tt/2bKAE7N If you have trouble verifying your site please read this article: http://ift.tt/2ldRay5 Google webmaster tools: http://ift.tt/HS9Ayi Bing webmaster tools: http://ift.tt/nS8yPx Google keywords tool: http://ift.tt/1hOkBhN Weebly SEO is fairly simple, if you would like your weebly website to appear in search engines such as Google for relevant keywords, this tutorial will take you though some of the basic steps to setting up Search engine optimization for weebly websites. SEO is a great way to get free organic traffic from the search engines, however, if you do not know how to manipulate your website for maximum exposure to search engines, you could be missing out on a lot of visitors to your weebly website. Getting traffic to your weebly website is not as difficult and expensive as you may think and this video will hopefully prove how easy it can be. Connect with me on social media: Subscribe: http://ift.tt/1MyJb6Z Facebook: http://ift.tt/1iUP3hm Twitter: https://twitter.com/Deytips Pinterest: http://ift.tt/1MyJb71 Google plus: http://ift.tt/1iUP6tq Udemy: http://ift.tt/1MyJcI0 LinkedIn: http://ift.tt/1iUP6ts Share this video: Business email: Sam@deytips.com Sam Dey -~-~~-~~~-~~-~- Please watch: “SEO tips for 2017 & 2018 | How to get my website on Google in 2017?” -~-~~-~~~-~~-~-

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Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA

Always the fan of space-travel and astronomy, Google wasted no time designing a doodle to acknowledge NASA’s discovery of seven Earth-like planets orbiting a single star 235 trillion miles from our own solar system. Named the TRAPPIST-1 solar system, Google shared NASA’s report that three of the seven planets are located in what scientists refer to as the habitable zone: “… the distance from the star it orbits where a rocky planet is most likely to have liquid water.” From the Google Doodle Blog: Though scientists have some serious studying to do before we can definitively say whether any of the new TRAPPIST-1 planets are habitable, the potential is very promising. Designed by doodler Nate Swinehart, the animated image is now being displayed on Google’s US home page and all of Google’s international home pages. On the US home page, the doodle links to a search for “exoplanet discovery.” Google previously showed its love for NASA when it posted a similarly-themed doodle Search Engine Land Source

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Gboard adds new languages, voice typing, new emojis & doodles

Google has updated their iOS keyboard extension, Gboard to add 15 new languages, voice typing, new emojis and Google doodles. The new languages include Croatian, Czech, Danish, Dutch, Finnish, Greek, Polish, Romanian, Swedish, Catalan, Hungarian, Malay, Russian, Latin American Spanish and Turkish. To add these languages to Gboard, go to “Languages” > “Add Language.” Voice typing was also added. Just press the microphone button and talk. It will then listen and type out what it hears you saying. This was one of the biggest missing features that consumers wanted on Gboard. Gboard now supports the latest emojis from iOS 10. Finally, Google added their doodles to the keyboard. After you type the G on the Gboard, you will be presented with today’s doodle. You can download Gboard for iOS free in the App store. FYI, I’ve been trying to download the update all morning, but it is not installing for me. I am not sure if it is a specific issue for me or Search Engine Land Source

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A review of free PPC reporting solutions from Google

Doing PPC reporting right often involves some trade-offs between time and money. The perfect report takes a lot of time to build — time that could have been spent improving the performance of an account. A quick and repeatable report, on the other hand, is usually generated through a tool that costs money. So the arrival of Data Studio, which offers very customizable reporting, and now does so at a cost of $0, warrants an investigation to determine how it can help account managers. Because the tool suite of my company, Optmyzr, also includes PPC reporting, spending the time to evaluate Data Studio made sense to me. So if you’re overworked and can’t really spare a few hours to look at Data Studio yourself, get my take on it here in a quick 10-minute read. I’ll even share a handful of cool reports you can make. Why trust my opinion? Because my personal credibility in this industry hinges on Search Engine Land Source

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Maile Ohye has left Google

The latest forward-facing Googler to leave the search team is Maile Ohye. She is best known for her talent for conveying complex technical topics in an understandable and actionable manner. She has produced dozens of Google webmaster videos, spoken at countless marketing and developer events and led many of the Google webmaster related initiatives, including many around the Google Search Console. Maile joined Google in September 2005 and has been there as a Developer Programs Tech Lead for almost 12 years. She was recently the face behind the video from Google on how to hire an SEO and has been a speaker at many of our SMX events. She has not stated why she has left the company, nor what her future plans are, but only said farewell on Google+ to some of her coworkers and the community. Maile is the latest Googler to leave, from a long list of Google employees who have recently left the company. There is no Search Engine Land Source

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Updated Google My Business guidelines disallow virtual offices as service-area businesses

Google has recently updated the Google My Business guidelines to state that virtual offices are not considered service-area businesses and that you need to have the virtual office staffed during business hours. A new section was added under the “address” portion of the guidelines that reads: Service-area businesses — businesses that serve customers at their locations — should have one page for the central office or location and designate a service area from that point. Service-area businesses can’t list a “virtual” office unless that office is staffed during business hours. Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours. Google will determine how Search Engine Land Source

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7 ways small retailers can compete with retail giants using Google Shopping

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you ever compete with the major players who have far more money, products and people than you do? Well, the good news is, it is possible to be competitive in Google Shopping as a small business. In fact, done right, Google Shopping can actually be the most effective digital advertising platform in terms of Return on Ad Spend (ROAS). Here are the top strategies for success as a small to medium-sized retailer in Google Shopping. 1. Focus on your niche As a small retailer, you likely sell a very limited selection of niche products. Whether these are your own personal brand or from independent designers, this exclusivity is your strength. Selling products that aren’t sold by Amazon or a hundred other retailers means there’s less competition to appear in Google Shopping for relevant searches. Even better, if you create and Search Engine Land Source

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Lession 5: Youtube SEO – Search Engine Optimization Part-1 | Technical Guptaji

Lession 5: Youtube SEO – Search Engine Optimization Part-1 | Technical Guptaji Free Subscribe me:- https://goo.gl/kphJU2 यहां क्लिक करके फ्री में सब्सक्राइब करें:- https://goo.gl/kphJU2 दोस्तों इस वीडियो में हम Youtube search engine optimization (SEO) बारे में बात करने वाले हैं| हमारे वीडियो के लिए यह बहुत महत्वपूर्ण होता है| बिना search engine optimization (SEO) के हम अपनी youtube वीडियो को रैंकिंग नहीं कर सकते हैं| चाहे हम जितना भी मेहनत कर ले बिना SEO के वीडियो पर Views पाना पॉसिबल नहीं है, और आप भी जानते हैं कि बिना भी Views के Earning करना possible नहीं है| ———————————————————————————————————– Buy Link:- My Laptop (affiliate link):- http://amzn.to/2ivCpWE My Mobile (affiliate link):- http://amzn.to/2iqBmtr My Canon DSLR 1300D :- http://amzn.to/2lHp2Ye ——————————Follow me on Social Media——————————— My Youtube Channel :- https://www.youtube.com/c/TechnicalGuptaji Facebook:- http://ift.tt/2mkik6z Follow Twitter:- https://twitter.com/technicalguptaj Google Plus:- http://ift.tt/2lKaPcB Follow Instagram:- http://ift.tt/2mk5rtp ———————————————————————————————————- अगर विडियो पसंद आया हो तो टेक्निकल गुप्ताजी को सब्सक्राइब करे और विडियो को लाइक.भी करे। Email:- technicalguptaji@gmail.com

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Growing your agency with retainer-based relationships

Uncover some of the secrets behind building successful, ongoing relationships with clients — including leveraging marketing automation. In this white paper from Sharp Spring, you will: hear about the many benefits of retainer-based business. get tips on how to approach client relationships. learn how to identify which clients are a good fit for your agency. Visit Digital Marketing Depot to download “Using Marketing Automation and Sales Strategy as a Foundation for Profitable Growth.” The post Growing your agency with retainer-based relationships appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google & Bing pirate agreement, local SEO & PPC tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says no algorithm changes in new deal to demote pirated content in UK search resultsFeb 20, 2017 by Barry Schwartz Google and Microsoft Bing agree to reduce pirated content from their search results in an agreement named the Voluntary Code of Practice. Dos and don’ts of PPC advertising for universitiesFeb 20, 2017 by Pauline Jakober For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search campaigns. 6 business types that reap the most reward from local SEOFeb 20, 2017 by Pratik Dholakiya Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization. Growing your agency with retainer-based relationshipsFeb 20, 2017 by Digital Marketing Depot Uncover some of the secrets behind building successful, ongoing relationships with clients Search Engine Land Source

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015. Hyperlocal targeting, or marketing to customers within your area based upon their location, has the potential to help brands answer the immediate needs of their prospects. Understanding how to optimize your content for these users can provide brands with an excellent opportunity for success. Google has also been showing signs of pushing people toward hyperlocal. Back in 2016, Barry Schwartz reported a noticeable reduction in the number of pages offered for Google Maps search results, suggesting an effort to narrow the results down to a smaller geographic area. Google wants to better serve users by personalizing their results based upon their exact location. Brands that do Search Engine Land Source

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How to hire an SEO

How to hire an SEO Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.

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Dos and don’ts of PPC advertising for universities

If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online advertisers. Over the years, my advertising agency has had the pleasure of working with a number of these institutions, and we’ve learned (sometimes the hard way!) some important lessons. Here are a few dos and don’ts of running PPC advertising for the education vertical market: 1. Do advertise year-round At most universities and colleges, admission activity peaks and falls at predictable times of the year. Accordingly, most educational institutions bump up their online advertising when application deadlines grow near. And that makes sense. But that doesn’t mean you should shutter your advertising during less busy periods, for several reasons: Lead time. The lead time for acquiring new students is long, and students can start researching their options at any time of year. Therefore, you want your online advertising Search Engine Land Source

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Google says no algorithm changes in new deal to demote pirated content in UK search results

The UK Intellectual Property Office announced what they call a “landmark agreement” between Google and Microsoft Bing for “reducing the visibility of infringing content” in the UK search results by June 1, 2017. But Google tells Search Engine Land that they are “changing nothing today as a result of the announcement/code of conduct.” Google already has a Pirate algorithm that is in place to deal with DMCA complaints and other forms of pirated content in the search results. So when we heard this announcement, we asked Google if they are changing this algorithm or putting a new one in place. Google explained that the “Voluntary Code of Practice” that was agreed to here will test to make sure the measures both Google and Bing are taking are successful in keeping bad content out of search results. Google seems to already believe that their algorithms are indeed doing a good job keeping such content out of their search results. There likely Search Engine Land Source

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what is seo search engine optimization

what is seo search engine optimization Please like and subscribe my channel http://ift.tt/2kJZgxs http://ift.tt/2luvT6g Search engine optimization, the process of affecting the visibility of a website or a web page in a search engine’s unpaid results what is seo search engine optimization seo search engine optimization best seo company seo ranking website seo website optimisation seo expert website optimization seo optimisation seo keywords website promotion marketing seo search engine optimization companies seo consultant

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Google temporarily disables ‘not mobile-friendly’ label in search results due to bug

Kashin / Shutterstock.com Google has confirmed that they have temporarily disabled the ‘not mobile-friendly’ label in the mobile search results due to a bug. John Mueller of Google said that Google has turned “the label off for now” but it “should be ok soon.” This is in response to Google mislabeling pages as not mobile-friendly over the past 24- hours in the mobile search results. Even AMP pages were labeled as not being mobile-friendly. John Mueller said that “this is a bug on our side” and Google is working on fixing it. Here is a screen shot of Google labeling an AMP page as not mobile-friendly: Here is a screen shot of an AT&T page being marked as not mobile friendly: But the Google mobile friendly testing tool showed it at the same time as being mobile friendly: So this is clearly a bug, Google said it is an issue on their end, and for now, they have turned off the label from Search Engine Land Source

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Google brings back emojis in the search results snippets for relevant queries

Google has confirmed with Search Engine Land that they have brought the ability for emojis to be displayed in the search results listing page. In June 2015, Google removed emojis from showing up in the results after promising to disable them over webmaster abuse. Well, I guess Google had a change of heart and wants them to show up for queries related to emojis. A Google spokesperson told us they added it back when emojis are relevant. “We have added a feature to our snippets to feature emojis where relevant, useful and fun,” Google told us. “You’ll see them crop up across various snippets moving forward,” Google said. So if you search in Google for emojis, Google will show emojis. For example, my query for [google display emojis] has search results that display emojis in the listings: But if I search for [google panda], our [panda page] is listed, but even though the title tag has a panda emoji, it doesn’t show Search Engine Land Source

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SearchCap: Google mobile-friendly bug, emojis are back & Google app update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google brings back emojis in the search results snippets for relevant queriesFeb 17, 2017 by Barry Schwartz Google has brought back displaying emojis in the search results when the query thinks it is relevant. Google temporarily disables ‘not mobile-friendly’ label in search results due to bugFeb 17, 2017 by Barry Schwartz A bug has forced Google to remove the mobile friendly label from the search results. Google is fixing the issue and will restore the label after the problem is resolved. How to write PPC text ads in 2017’s sophisticated environmentFeb 17, 2017 by Matt Umbro There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates. Organic traffic & link building for small businessesFeb 17, 2017 Search Engine Land Source

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O QUE TODO WEB DESIGNER PRECISA SABER MAS OS CURSOS NÃO ENSINAM?

O QUE TODO WEB DESIGNER PRECISA SABER MAS OS CURSOS NÃO ENSINAM?

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Google iOS app gets new local search filters, more AMP support & Gboard access

AmsStudio / Shutterstock.com Google rolled out the latest version of its app for iOS yesterday, with new local search filters, more AMP support and Gboard access. With the new version 23.0, Google has added more local search filters like “Top Rated” and “Open Now” to the app, and the the ability to turn on Gboard within the app — the Google keyboard designed first for iOS devices and then Android, that makes it possible to search and send information, GIFs and emojis. Google is also adding more support for AMP (accelerated mobile pages) to the app. From the update announcement on iTunes: “More webpages will now load instantly. Just look out for a lightning bolt and ‘AMP’ on search results and enjoy blazing fast webpage loading.” The post Google iOS app gets new local search filters, more AMP support & Gboard access appeared first on Search Engine Land. Search Engine Land Source

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Search in Pics: Google indoor clouds, Bing heart balloon & stroopwafels

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Indoor clouds at Google’s office: Source: Instagram Google sleeping cots: Source: Instagram Bing Valentine’s Day balloon: Source: Twitter Google stroopwafels sign: Source: Instagram Google Valentine’s Day decorations: Source: Instagram The post Search in Pics: Google indoor clouds, Bing heart balloon & stroopwafels appeared first on Search Engine Land. Search Engine Land Source

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Organic traffic & link building for small businesses

When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful. We are told to “make sure other sites link to yours” while at the same time “avoiding link building as it can do more harm than good.” So, what’s a small business to do? In this article, I am going to take a quick look at why links influence results and then outline a simple link-building strategy. The goal is to help small businesses build authority and target the commercial search terms that matter to them. There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to help build their authority and improve their Search Engine Land Source

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Learn SEO – Search Engine Optimization for Blog/Website !! Tutorial – 2

Learn SEO – Search Engine Optimization for Blog/Website !! Tutorial – 2 Learn Seo , Search engine optimization training tutorial part – 2

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SearchCap: Google fun facts, how to hire SEOs & SEO analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetablesFeb 15, 2017 by Amy Gesenhues Adding the words “fun facts” to queries for animals, plants, fruits or vegetables will surface list of facts atop search results. Keyword SWOT analysis: Finding your content opportunitiesFeb 15, 2017 by Casie Gillette Columnist Casie Gillette shows how regularly evaluating your keyword rankings and associated content can be a great way to stay on top of a long-running SEO program. Google releases new video on how to hire an SEO consultantFeb 15, 2017 by Barry Schwartz Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process. Create an RFP for your next website project with this step-by-step guideFeb 15, 2017 by Digital Search Engine Land Source

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Google is showing multiple ad extension types in a single swipeable carousel

AmsStudio / Shutterstock.com Google has been using swipeable cards to in mobile text ads to display sitelinks extensions and price extensions. Now, it appears to be testing a version that combines multiple ad extension types into one swipeable card carousel. Spotted by Jason Normoyle of Resolution Media this week, the mobile text ad shown below takes up significant screenshare with a carousel of ad extensions followed by a call extension and two location extensions. Google showing multiple ad extensions in cards. Here’s a composite of the screenshots Normoyle provided showing that the carousel includes cards for sitelinks, seller ratings, callouts and structured snippets. Users can swipe through to see multiple extension formats. Google is constantly experimenting with extensions and the ways they display in ad,s and we don’t know how widespread this experiment is. This test was seen in the US. The post Google is showing multiple ad extension types in a single swipeable carousel appeared first on Search Engine Land. Search Engine Land Source

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Missed link-building opportunities: Reclaiming broken links

It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up on your website for old pages that have been discontinued on your site. Or perhaps someone just inadvertently mistyped the URL they were linking to on your website. Certainly, 404 errors aren’t great for search engine indexing, but they also represent potential inbound links that are now broken and lost. Or can those links be reclaimed? I have two techniques you might want to try. Reclaiming broken links with Google Search Console Google Search Console is free, making it a popular choice for attaining link information about a website. However, as Russ Jones, principal search scientist at Moz, wrote in a thought-provoking post about the true reliability of Google Search Console data, much of the data in Google Search Console, especially around linking, isn’t always terribly accurate. This is due in part to the speed at which Google indexes various pages that may contain Search Engine Land Source

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Want to speak at SMX Advanced? Here’s how

The agenda for our upcoming SMX Advanced 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, June 13–14, 2017, at the Bell Harbor International Conference Center in Seattle. To increase your odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, it’s because there are no openings for that session. Use this form to submit your request. PLEASE NOTE: Many sessions have already been filled and are not open for pitches. If a session does not appear on the pitch form, it is closed, even if no speakers are appearing on the agenda yet. As you might guess, interest is high in speaking at Marketing Land conferences. We literally sift Search Engine Land Source

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SearchCap: Google featured snippets and ask box, link building & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google featured snippets now often followed by the ‘people also ask’ boxFeb 14, 2017 by Barry Schwartz The “People also ask” gets more frequent and prominent placement in Google. Want to speak at SMX Advanced? Here’s howFeb 14, 2017 by Chris Sherman The agenda for our upcoming SMX Advanced 2017 show is live, and we’ve opened up our “speaking pitch” form for select sessions for the show, June 13–14, 2017, at the Bell Harbor International Conference Center in Seattle. To increase your odds of being selected, be sure to read the agenda. Understand what the sessions are […] 179 reasons to attend MarTech San Francisco — Rates increase next week!Feb 14, 2017 by Search Engine Land Marketing technology is growing rapidly, and the magnitude of the next MarTech conference (San Francisco, May 9–11) keeps pace. This event is doubling in Search Engine Land Source

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Google releases new video on how to hire an SEO consultant

Google has added a new video to their do you need an SEO help document page. The 11 plus minute video walks people through the process of hiring an SEO consultant or firm. It tells them what to look for, what questions to ask, what are some of the red flags and more. Maile Ohye from Google is the face of the video and she does a very good job clearly documenting the main points one should look at during this process. She outlines the SEO hiring process in these three steps: Conduct a two-way interview with your potential SEO. Check that they seem genuinely interested in you and your business. Check their references. Ask for a technical and search audit. Here is the video: The post Google releases new video on how to hire an SEO consultant appeared first on Search Engine Land. Search Engine Land Source

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SEO Tutorial & Guide for#2017- ( SEO)Search Engine Optimization Todos & get money from SEO

SEO Tutorial & Guide for#2017- ( SEO)Search Engine Optimization Todos & get money from SEO SEO Tutorial & Guide for#2017- ( SEO)Search Engine Optimization Todos This is one of the most popular business online & if you have idea of SEO then you don’t have to worry about making money online. seo Companies spend hundreds to thousands of dollars every month on SEO so that their website can get on the top of Google for their business keywords. Visit Us: Email: hamarsandesh@gmail.com Our Official facebook http://ift.tt/2kwfOIY OR http://ift.tt/2liD2Gz; Follow me on twitter.com @hamar_sandesh https://twitter.com/hamar_sandesh Our Google Search http://ift.tt/2kw4MUo; Our youtube channel https://www.youtube.com/channel/UCmc_… Our Wesite Hamar Sandesh http://ift.tt/2limf6w Don’t forget to ” SUBSCRIBE US ” If you like us. Thank you Visiting.

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Google: No comment on possibility of a Feb. 7 algorithm update

Last Tuesday, Feb. 7, there seems to have been a Google algorithm change that adjusted how many sites rank — both for good and bad. I’ve been tracking the update since Feb. 8, and over time, more and more webmasters and SEOs have been taking notice of the ranking changes at Google. This seems to be unrelated to the unconfirmed link algorithm change from earlier in February. This new update seems to be more related to Panda, based on such things as content and site quality, versus link factors. Google has not confirmed the update and would not comment on what webmasters and SEOs have been noticing over the past week in the search results. So we cannot confirm if this was a content quality shift, link quality change or something else. But what we can say is that webmasters and SEOs are very busy noticing these ranking changes, through looking at ranking reports or their traffic from Google Search Engine Land Source

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SearchCap: Google algorithm changes, Google Maps lists & people also ask

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: No comment on possibility of a Feb. 7 algorithm updateFeb 13, 2017 by Barry Schwartz Did your rankings in Google get better or worse over the past week? Many webmasters and SEOs are noticing some significant changes in Google’s search rankings algorithm. 7 tips for small manufacturers thinking about using AdWordsFeb 13, 2017 by Dianna Huff New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before. ‘Things to do near me’ SEOFeb 13, 2017 by Andrew Shotland Columnist Andrew Shotland takes a look at the “near me” phenomenon and shares data that helps illuminate how to rank for these queries. Google Maps new feature lets users create lists of saved places that can be shared Search Engine Land Source

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Google featured snippets now often followed by the “people also ask” box

Google has made a change to the featured snippets where often, right after the featured snippets are displayed in the search results it is followed by the people also ask box. This started happening yesterday and it can be found for many of the queries that trigger a featured snippet. It does not show for all but it does show for many. Here are two screen shots of how it looks with the people also ask directly after the featured snippets: Here is an example of a featured snippet that currently doesn’t have the people also ask feature after it: It is unclear if this change is a new search feature or a bug with the search results. The post Google featured snippets now often followed by the “people also ask” box appeared first on Search Engine Land. Search Engine Land Source

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How does Google Search work?

How does Google Search work? Hi Matt, could you please explain how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc. RobertvH, Munich Have a question? Ask it in our Webmaster Help Forum: http://ift.tt/LVNDxc Read publications by Googlers: http://ift.tt/rjYruM “The Anatomy of a Large-Scale Hypertextual Web Search Engine”: http://ift.tt/1EPEUYd Get hired and learn even more: http://ift.tt/1Cz5OnB Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://ift.tt/q2Ln8P Webmaster Central: http://ift.tt/oZ8H2S

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Web Designer: intervista a Carlotta Silvestrini

Web Designer: intervista a Carlotta Silvestrini Monica Forti studente di Digital Coach intervista Carlotta Silvestrini, Web Designer. Leggi l’articolo “Web designer: cosa fa e quanto guadagna” sul blog di Digital Coach: http://ift.tt/2lJ8hrn

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Google’s ‘people also ask’ search feature officially gains dynamic loading

ouh_desire / Shutterstock.com In 2015, Google launched a feature named people also ask that inserted a box of additional query expanders into the main Google search results. Since then, Google tested showing more of these query expanders as the user clicked on them. That dynamic loading “people also ask” feature is now officially live in both the desktop and mobile Google search results. Google’s Satyajeet Salgar announced it on Twitter over the weekend and shared a GIF of how it works on mobile: If you’re in the US and like exploring topics, there’s a nifty feature for you to try with “People also ask” on Google. http://pic.twitter.com/s2WtwyYvun — Satyajeet Salgar (@salgar) February 10, 2017 Satyajeet said that this only works in the US and is fun for those who like to “exploring topics.” The post Google’s ‘people also ask’ search feature officially gains dynamic loading appeared first on Search Engine Land. Search Engine Land Source

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What is a pangolin? Google Valentine’s Day doodle series & pangolin game come to desktop

Google is using this Valentine’s Day to show its love for the pangolin, an endangered animal whose natural habitat stretches across Asia and Africa. According to Google, the animal is not only the world’s only scaly mammal, it is also the world’s most trafficked mammal. To raise awareness around the threat these animals face from poachers and smugglers, the site has created different versions of its Valentine’s Day Doodle game. In each, a pangolin makes its way across various terrains like Ghana, India and China — collecting cocoa beans, musical notes and, today, ribbons. Google’s Valentine’s Day doodle series began over the weekend when the site launched the first of its doodles, but only on mobile. Since Saturday, Google has used its doodle to promote different types of pangolins — today’s featured species is the Chinese pangolin. Each of the doodles include a sharing icon, a heart icon that displayed a variety of pangolin facts and a search icon that serves Search Engine Land Source

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What is a pangolin? 1st of Google’s Valentine’s Day doodles is mobile game spotlighting endangered animal

Google is celebrating Valentine’s Day early on mobile this weekend, posting the first of its Valentine’s Day doodle series on its mobile homepage (but not desktop). The doodle is an animated image of a pangolin – the world’s only scaly mammal – holding a giant heart that launches a mobile game. The game has players leading the animated pangolin across the Ghana landscape collecting cocoa beans to make a dessert for his sweetheart. At the end of the game, players can share it on social networks or click a heart icon that displays facts about the pangolin. The search icon at the close of the game leads to a search for “What is a pangolin?” According to the Google Doodle Blog, pangolins are the most trafficked mammal in the world. “All eight species face a signnificant threat from poachers and smugglers,” reports Google about the animal that is native to Asia and Africa. It appears Google will be Search Engine Land Source

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How To Feel The Johnson SEO Search Engine Optimization Google Trends

How To Feel The Johnson SEO Search Engine Optimization Google Trends Hi YouTube, I am teaching you how to Feel the Johnson using Google Trends for SEO which is search engine optimization Google Trends. Thank you for taking time out of your fun filled day to stop by and support me. Please click on the bell to receive notifications, select notification, subscribe, stay subscribed, stay active, ask your friends to subscribe, watch my videos the whole way through. Share this video with your friends, share to pinterest, share to google+, share to facebook, share to instagram, share to reddit, share to twitter, share to tumblr. Subscribe Watch The Whole Way through Crochet Geek http://www.youtube.com/c/CrochetGeek All of Me being myself, vlogging, chatting, sharing information, live streaming, humor, laughing in my playground at home, sharing things with you, I love to do throughout a day in my life. A favorite thing for me is to be in touch with nature, people, infinite spirit. I have been on the Internet for 20 years, created my youtube channel 11 years ago in 2006. I enjoy making live video related to what I love to do throughout the day, sharing my secrets & crazy twisted humor. Opinion videos are a favorite of mine along with live streaming, unboxing, reviews, humor, hot button topics and pooping thoughts out of my head that create discussion. I have a small year old Jack Russell Terrier dog who has been a blessing and joy to our life with his little unconditional love. I love you guys and thank you for watching. Subscribe to my channel and God will bless you & gift you with 1000 virgins.

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Florida court: Google permitted to delist sites regarded as spam under First Amendment

Under US law it’s well established that the First Amendment of the US Constitution gives search engines near-total discretion over the content on their pages and ranking algorithms. However, a court in Florida previously allowed a case against Google to survive a motion to dismiss (plaintiff’s links were removed as “pure spam” in violation of Google’s quality guidelines). The case, e-ventures Worldwide, LLC vs. Google, survived Google’s procedural motion. Among other factual claims, the complaint against Google alleged a kind of conspiracy that the search engine sought to use delisting as a tool to force plaintiff to buy AdWords. Google was sued under various federal and Florida state statutes, basically for unfair competition. The failure to grant Google’s motion to dismiss was legally in error. However, the Florida court has now granted Google’s motion for summary judgment, effectively ending the litigation in Google’s favor. Eric Goldman quoted the court’s ruling and rationale, which reaffirmed and relied upon earlier law asserting Search Engine Land Source

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[Reminder] Upcoming Webinar: 5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI) and vertical competition are just a few of the trends that are transforming the digital landscape and changing how brands function internally, as well as how they relate to their customers. Join Scott Brinker, chiefmartec.com editor and MarTech conference program chair, as he explores the five disruptions and explains how marketers can leverage them to their advantage — instead of being left behind. Register today for “5 Disruptions Reshaping Marketing As We Know It,” produced by Digital Marketing Depot and sponsored by MarTech. “5 Disruptions Reshaping Marketing As We Know It” is brought to you by MarTech conference. Since 2014, MarTech has been the event for senior level Search Engine Land Source

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Pinterest hires head of Google senior image search engineer Randy Keller

In its early days Pinterest was described as a “social scrapbooking” or photo sharing site. CEO Ben Silbermann has called it a “catalog of ideas.” But the company has generally shunned the “social network” label. Whatever it is, Pinterest is increasingly becoming an image search engine. Earlier today the company announced the hiring of Randy Keller, who until last month was a senior engineer with Google image search. Keller was at Google for roughly a decade and was part of the Image Search Quality team. Pinterest provided a quote from Keller about why he’s joining the company: Pinterest is the most exciting opportunity in visual discovery today, and I look forward to contributing my expertise in image search quality and ranking to the team responsible for helping millions of people discovery billions of ideas every day. Pinterest’s unprecedented data set presents new opportunities to build the next generation of search that’s personalized to each person on Pinterest. [Read the full article on Search Engine Land Source

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Freelance Search Engine Optimization jobs or SEO jobs in India, USA, US, UK, Canada and Australia

Freelance Search Engine Optimization jobs or SEO jobs in India, USA, US, UK, Canada and Australia Freelance Search Engine Optimization jobs or SEO jobs in India, USA, US, UK, Canada and Australia

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Bing refreshes weather search results with interactive slider to see forecasts throughout the day

Bing rolled out two new updates for weather-related queries today – adding a new look and feel to its weather search results and offering snow conditions and forecasts for U.S. ski resort searches. The site has refreshed its entire “weather experience” so that weather searches for specific cities will return real-time forecasts and an interactive slider that shows the weather condition for certain times of the day, set against an image of the city’s landscape. From the Bing Search Blog: For major cities across the world, you’ll see the cityscapes in the background that adjust based on the time of day. You can see the Eiffel Tower light up Paris at night, or the sun glint off the Chicago River. Bing says weather-related searches for smaller cities will get a color-based gradient to indicate weather conditions and climate throughout the day. Bing also noted its weather search results are designed to respond to natural language – making it possible to ask follow-up Search Engine Land Source

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SearchCap: Report Google autocompletes, Bing iOS app and weather results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing refreshes weather search results with interactive slider to see forecasts throughout the dayFeb 9, 2017 by Amy Gesenhues Snowbirds can also get quick results for snow conditions at U.S. ski resorts. Google is testing a new way to report offensive Autocomplete suggestionsFeb 9, 2017 by Matt McGee Feedback tool is currently in limited testing, but company hopes to launch it worldwide soon. Update: Brands saw bigger search lifts from releasing ads early online than actual Super Bowl adsFeb 9, 2017 by Ginny Marvin Game day ads drove incremental lifts in branded search for CPG, almost none for B2B brands, Quantcast data show. Bing updates iOS search app with new ways to create video lists & find homes for saleFeb 9, 2017 by Amy Gesenhues With the new 6.11 version of Bing’s iOS search app, results for a “homes for sale + Search Engine Land Source

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Data: Google monthly search volume dwarfs rivals because of mobile advantage

In the past year, comScore has de-emphasized its search market share and mobile market share reports. Part of the reason is that the numbers don’t change that much anymore. In addition, for reasons that remain mysterious, the measurement firm has declined to present a consolidated view of the search marketplace that includes both desktop and mobile. Mobile search is now both larger and, in many respects, more important than desktop search. Below are the most recent comScore PC search market share and query volume figures for December 2016: Across the board, desktop search queries are down vs. November. Google’s overall share remains basically stable at 63 percent (plus). Microsoft continues its slow growth on the PC, while the others continue their slow declines. It’s worth noting again that Bing powers search results for AOL, Yahoo, Siri + Spotlight search and Amazon, which is not reflected above. On mobile devices it’s mostly a story about Google, however. According to data from StatCounter, Search Engine Land Source

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Google Data Studio now connects to Search Console

Google’s reporting and data visualization tool, Data Studio, now integrates with Google Search Console. Search Console joins AdWords and Google Analytics among others as a data source for report building. Marketers can build reports that include only Search Console data, or combine it with other sources to compare paid versus organic traffic trends, for example. Search Console metrics can be aggregated by either site or by page in the Data Source creation flow within Google Data Studio by selecting either “Site Impression” or “URL Impression”. As of last week, users can build an unlimited number of reports in Google Data Studio. The email used for the Data Studio account needs to have access to Search Console in order to use it as a data source. The post Google Data Studio now connects to Search Console appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. Pinterest’s Lens app turns your phone’s camera into a search barFeb 8, 2017 by Tim Peterson Pinterest is bringing search to the real world. On Wednesday, the social-network-slash-search-engine introduced Lens, a mobile app that uses the phone’s camera to recognize physical objects and pull related items on Pinterest. The company announced other new features that extend search beyond the query bar on Pinterest, such as a new way to find products […] 6 ways to grow your podcast audience with SEOFeb 8, 2017 by Stephan Spencer Columnist Stephan Spencer explains the benefits of podcasting, as well as how to optimize your podcast for visibility in search engines, YouTube and platforms like iTunes or Google Search Engine Land Source

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[Webinar] Creative is Complicated: Tips for better brand/agency collaboration

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses and burned-out creative teams. Join brand expert Lesya Lysyj and Hightail’s Chief Operating Officer Mike Trigg as they explore the hidden costs of a broken creative process and provide best practices for better creative collaboration. You’ll learn: how to meet deadlines without sacrificing creative quality. simple ways to keep disparate teams on the same page. common causes of miscommunication between brands and agencies. Register today for “Creative is Complicated: Tips for better brand/agency collaboration,” produced by Digital Marketing Depot and sponsored by Hightail. The post [Webinar] Creative is Complicated: Tips for better brand/agency collaboration appeared first on Search Engine Land. Search Engine Land Source

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The history of search engines, search and SEO (search engine optimization) from 90s to present

The history of search engines, search and SEO (search engine optimization) from 90s to present For more on the history of SEO and to learn about SEO, check out my blog: http://ift.tt/LYBWep In this tutorial I talk about the history of search engines, Google, the search industry, and SEO (search engine optimization) from the 90s to the present. During the early days of the web, Google didn’t exist. Other search engines were dominant. Google emerged around late 1990s. Google’s algorithm was significantly better than the other search engines because it used a new algorithm for ranking websites. That algorithm was to count the number and quality of links pointing to a site, and use that information as a crowdsourced way to determine which sites were good and which sites were less good. A little later in the history of SEO, many entrepreneurs realized that getting traffic from Google was great, and began manipulating which links were pointing to their sites in an effort to artificially manipulate search results. During the early 2000s, blogging emerged because many people were realizing that if you simply create a website that discussed some topics, Google would likely rank your site for the associated searches and bring you traffic. Later in SEO history as website owners became savvy about how to manipulate search results, Google had to become more savvy about how to determine who was manipulating search results. Google created a number of very harsh penalties for sites that manipulated search results at scale. In the early 2000s, Google had two main competitors. Yahoo search and Bing search. They were thought of as threats. But looking back at the history of SEO and the search industry, they were never really threats because Google improved much more rapidly than them, and has beaten Yahoo and Bing by a wide margin. SEO history History of SEO Best way to create your website: WordPress vs. Squarespace vs. Weebly: Inbound marketing tutorial: SEO and social media: On page SEO tutorial: Off page SEO tutorial: How to get Google traffic: How to start a successful YouTube channel: Blog commenting for SEO: Content marketing: SEO social signals and engagement signals: Introduction to SEO: Marketing strategies course: Marketing strategy book to reach 1,000,000 people:

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Profissão: Web Designer (Como é? Quanto ganha? Como faz?)

Profissão: Web Designer (Como é? Quanto ganha? Como faz?) Como é trabalhar com desenvolvimento para web? O que estudar? Quanto ganha? Vale a pena investir na área? É melhor ser freelancer ou trabalhar em empresas? Hoje respondi essas dúvidas que vivo recebendo sobre minha profissão. Sou formada em Sistemas para Internet e trabalho na área desde os 11 anos (sim!). Mesmo estando um pouco afastada por conta de outros projetos resolvi fazer esse vídeo para ajudar quem tem dúvidas. Espero que gostem e desculpem que eu to falando meio estranho, gravei esse vídeo meses atrás quando tinha acabado de apertar o aparelho, haha.

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SearchCap: Local SEO, links via content & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 local SEO tips that deliver business resultsFeb 7, 2017 by Ryan Shelley Looking to optimize your business website for local search, but not sure where to start? Columnist Ryan Shelley provides some tips for beginners. Why content-led SEO will always fail to build links effectivelyFeb 7, 2017 by Chris Liversidge Great content doesn’t always translate to great links. Columnist Chris Liversidge explains the problem with this strategy and advocates for a more audience-focused approach. The Digital Marketer’s Guide to Call AttributionFeb 7, 2017 by Digital Marketing Depot Digital marketing has gone mobile. And thanks to smartphones and click‑to‑call, consumers are responding to search, social, display, and other digital ads and campaigns by calling businesses by the billions. This guide from DialogTech explains why call conversions have become so important to digital marketing and introduces you to call attribution – Search Engine Land Source

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Bing rejected 130M ads in 2016, including 17M tech support scam ads

Bing Ads released its report on actions it took to keep malicious and misleading ads and advertisers off the search results in 2016. Its systems rejected 130 million ads (fewer than the 250 million were rejected in 2015) and banned 175,000 advertisers (more than the 150,000 banned the prior year). Phishing ads, ads promoting tech support scams and counterfiet goods continued to be areas in which Bing continued to battle bad actors. More than 7,000 sites were blocked for potential phishing attacks, and a million ads were blocked for hocking counterfeit items. Bing Ads banned third-party tech support advertisers altogether last year after finding it difficult to weed out the good from the bad. Its systems blocked more than 17 million tech support scam ads in 2016. Bing added a software download policy for ads and says it “ramped up systems that detect browser hijacking ads, phishing attempts, scareware ads, ads targeting the most common sites on the internet, and Search Engine Land Source

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5 A/B testing resolutions you should embrace in 2017

A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple A/B Testing Guide and an intuitive A/B testing software to set up the basic process. But it takes a little more deliberate obsession and expertise to squeeze out meaningful results and make decisions that can translate website experiments into business revenue. Stop running A/A tests In an A/A test, the same page is tested against itself. A/A tests are run to check if an experiment is set up right and if it’s working. It’s concluded that only if the variations “A” and “A”  in the test get an equal response from visitors, the experiment is running all right. A/A tests are a waste of precious Search Engine Land Source

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YouTube SEO | Search Engine Optimisation with @LokiDokigg

YouTube SEO | Search Engine Optimisation with @LokiDokigg How to be a Football Manager YouTuber – YouTube SEO, or Search Engine Optimization, with Loki Doki Loki Doki’s Channel: https://www.youtube.com/channel/UC-3wJqf60YbC6jzAfPRm2ig Loki’s SEO Article: http://ift.tt/2kEExN9 Tube Buddy: http://ift.tt/2koAzK8 (this is an affiliate link, so if you sign up using it they’ll send me a few pennies. I think we can all agree that’s a good thing…) Follow me on Twitter: http://twitter.com/lollujo Subscribe to the channel: http://ift.tt/2kEEzof Subscribe to my second channel: http://ift.tt/2koIC9v Join my DIscord server: http://ift.tt/2kELZYJ Support the channel on Patreon: http://ift.tt/2koAFRD Like my Facebook page: http://ift.tt/2kEEIYw The Patreon Hall of Fame: – Stuart Borg – https://www.youtube.com/user/RedDeadStutu40 – JNO United – https://www.youtube.com/c/JNOCertified15 – Luke D Kelland – Sean Brennan – https://twitter.com/BoiBrennan – Charlie Pumfrey – Austin Welch – Aaron Fox – Kristian Holland – ScotlandSerenity – https://twitter.com/Scotland1983 – Liam Hammond – Josh McCallan – https://twitter.com/J_McCallan – Lee Hallewell – Craig Hadley – Mark Shueler – jema_84 – https://twitter.com/jema_84 Listen to my podcast: http://ift.tt/2koHH95 ************************** FOOTBALL MANAGER 2017 PLAYLISTS: Liverpool Beta Save: https://www.youtube.com/playlist?list=PLD1d_2sG-oUlLp4CyvQ7PWOQPyDCUbyQU Everton Beta Save: https://www.youtube.com/playlist?list=PLD1d_2sG-oUmn-00o_BntLXgd0T_uecf_ FOOTBALL MANAGER 2016 PLAYLISTS: The Milan Mission: https://www.youtube.com/playlist?list=PLD1d_2sG-oUla7QfP0B4UGc14UXeZkS1T The Bolton Battle: https://www.youtube.com/playlist?list=PLD1d_2sG-oUmRWjfhNW-qCh2Psa9ZiJ7e Non-League to Legend: https://www.youtube.com/playlist?list=PLD1d_2sG-oUlK6LBgzbCW3wGkyURu6pZc ************************** I’m part of the Curse Network – if you’re interested in joining, then it’d be marvelous if you chose to do so through my referral link: http://ift.tt/2kEOcmU ************************** Non-League to Legend | Gainsborough Trinity | Football Manager 2017 Non-League to Legend | Gainsborough Trinity | Football Manager 2017 Non-League to Legend | Gainsborough Trinity | Football Manager 2017

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SMX West low rates expire Saturday. Register now to master SEO and SEM!

You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that make the experience productive and comfortable, including all-day snacks, hot lunches and free WiFi. But hurry, these special rates end Saturday. Register today! The post SMX West low rates expire Saturday. Register now to master SEO and SEM! appeared first on Search Engine Land. Search Engine Land Source

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Google makes it easier to see and share publishers’ real URLs from AMP pages

As promised, Google is making a change to how it displays Accelerated Mobile Pages, so that users can easily view and share links that lead directly to publishers’ sites rather than to Google’s copy of the content. Google has been displaying AMP content by effectively making a copy of it and rendering it from its own servers, something that Google says makes AMP both faster and more secure for users. However, this has raised concerns with publishers and some users, who have found the system difficult for reaching content directly on a publisher’s site. AMP & Google URLs For example, consider the situation below that existed before today’s announced change: The example shows an article from our Marketing Land sibling site, published and displayed by Google in AMP format. Despite it being from Marketing Land, the URL area of the browser shows it being part of Google.com. That means those who copied and pasted the URL to share via a tweet, through Facebook or Search Engine Land Source

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SearchCap: Google AMP URLs, Google Maps traffic & Super Bowl search ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google makes it easier to see and share publishers’ real URLs from AMP pagesFeb 6, 2017 by Danny Sullivan New anchor button enables copy-and-paste of URLs directly to publisher sites. SMX West low rates expire Saturday. Register now to master SEO and SEM!Feb 6, 2017 by Search Engine Land You won’t find these low rates again Register now for SMX West, March 21–23 in San Jose, and take advantage of Early Bird pricing! All Access Passes are just $1,795, a $200 savings compared to on-site rates. You’ll get three days of sessions, networking, expo hall and conveniences that make the experience productive and comfortable, including […] 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid searchFeb 6, 2017 by Ginny Marvin Both advertisers opted to drive users to their own sites instead of YouTube. Google Search Engine Land Source

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Search Engine Optimization Services

Search Engine Optimization Services The structure of a webpage and its content is only a piece to the SEO puzzle, but a very important piece. We perform best-in-class optimization with our proven techniques. Get 1000 free Backlinks. http://goo.gl/CtJrvZ

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Web Design: How to become a web designer in 2017.

Web Design: How to become a web designer in 2017. In this video, I talk about the skills you need to master as a web designer in order to succeed in 2017. These skills include UX design, Graphic Design and SEO. For more tips and tutorials, go to http://mak.live

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When should advertisers consider pausing Google Local Inventory Ads?

In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA) that include information on when a product is available at a nearby store location. Taking into account the local intent of each search query in determining when LIAs should be featured, Google can serve these units in a similar format to traditional PLAs, as well as in other LIA-specific formats, such as beneath a Google Maps display. These units are steadily becoming an important part of paid search campaigns for brands with brick-and-mortar locations, and LIA traffic increased 60 percent Y/Y in Q3 2016 for the median Merkle retailer. However, there are several situations in which advertisers may want to consider pausing LIAs, though such scenarios are all complicated and do not necessitate that LIAs be paused. 1. When store locations are closed This might seem like an obvious practice, but Search Engine Land Source

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Report: Releasing Super Bowl ads early jump-starts lifts in brand search

It’s no secret that most Super Bowl advertisers see a surge in search volume on and immediately following game day. What is not so well known is how much of a bump advertisers can gain by releasing their ads, or ad teasers, as is increasingly common this year, ahead of Super Bowl Sunday. Technology company Quancast pulled some data for Search Engine Land to help answer that question. A look at five brands that have released their ads online ahead of Super Bowl LI shows the impact can vary widely, but all five saw a lift in brand searches in the days after release. CPG brands Snickers and Budweiser saw by far the biggest jumps in brand search volume. Snickers has garnered attention for its four teaser ads in which the brand touts it will film the first live commercial, starring Adam Driver, during the game. Buzz around those teasers drove brand searches up 2,669 percent. Budweiser’s ad telling the story of its immigrant roots led to Search Engine Land Source

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SearchCap: Google algorithm update, Super Bowl search ads & voice search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something happened. We bring you our theories. Report: Releasing Super Bowl ads early jump-starts lifts in brand searchFeb 3, 2017 by Ginny Marvin Quantcast data shows impact of releasing ads and teasers online before the big game. When should advertisers consider pausing Google Local Inventory Ads?Feb 3, 2017 by Andy Taylor Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The future of paid voice search and monetizing the mapFeb 3, 2017 by Brian Smith Ads are coming to voice search sooner than you think. Search Engine Land Source

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10 SEO (Search Engine Optimization) Tips

10 SEO (Search Engine Optimization) Tips Here are 10 SEO (maybe 11) tips to make you a better SEO and improve your marketing. #rosh100 #roshstrategy #roshtips

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Google local knowledge panel testing promotion box

Google seems to be testing a new box in the local knowledge box panel that allows Google My Business owners to post deals and promotions below their core listing. This was spotted by Mike Blumenthal and you can see it yourself for a search on [theme park collection orlando fl]. Here is a screen shot that shows “latest from the owner” followed by a message about saving 10 percent, then with a “learn more” button that takes the searcher to driving directions on Google Maps. This looks similar to the Google Posts feature Google launched a while back, but I doubt this is the same platform. The post Google local knowledge panel testing promotion box appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google local promo box, Moz integration & methbot

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google local knowledge panel testing promotion boxFeb 2, 2017 by Barry Schwartz Google is testing a new Google local knowledge panel layout with owners promotions. Want To Speak At SMX London? Here’s HowFeb 2, 2017 by Chris Sherman The agenda for our upcoming SMX London 2017 show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on May 23-24, 2017 at etc.venues, 155 Bishopsgate, Liverpool St., London EC2M 3YD. To increase the odds of being selected, be sure to read the agenda. Understand what […] Methbot, fake news and five other reasons SEM/SEO interest will surgeFeb 2, 2017 by Kevin Lee Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. Moz Local now Search Engine Land Source

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5 Disruptions Reshaping Marketing As We Know It

Most marketers still look at digital as a marketing channel. But digital is no longer just a website or mobile app. Nearly everything in the world is becoming connected and acquiring digital properties. The marketing world is in the middle of five major disruptions that are reshaping the industry. Microservices, artificial intelligence (AI), vertical competition…. these are just a few of the trends that are transforming the digital landscape, and changing how brands function internally as well as how they relate to their customers. Join Scott Brinker, chiefmartec.com editor and MarTech conference program chair, as he explores the five disruptions and explains how marketers can leverage them to their advantage — instead of being left behind. Register today for “5 Disruptions Reshaping Marketing As We Know It,” produced by Digital Marketing Depot and sponsored by MarTech. “5 Disruptions Reshaping Marketing As We Know It” is brought to you by MarTech conference. Since 2014, MarTech has been the event for senior level Search Engine Land Source

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SEO – Search engine optimization – Arabic

SEO – Search engine optimization – Arabic SEO – Search engine optimization – Arabic www.expressarab.net

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