Automation is nothing new in AdWords, but this month, Google launched a pilot that adds new text ads to advertisers’ accounts. Dubbed Ads Added by AdWords, the program started on January 26. Not surprisingly, this news has set off alarm bells among paid search managers that worry about Google usurping control over the ad creation and testing process. Here is what we know so far about this test. The initial set of advertisers were notified of the pilot on January 12. For those that chose to participate, ads were added to ad groups two weeks later, on January 26, at which time a second wave of advertisers were notified about the pilot. Currently, 2,000 accounts have been selected for the test. Each has a two-week opt-out window via a form. If you do not receive an email, you haven’t been selected for the pilot. What accounts were considered for this program? Google looked at campaigns with ad rotation settings of either “Optimize for clicks” Search Engine Land Source
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