SearchCap: Google new AdWords interface, ads by AdWords & IF functions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New AdWords interface alpha is rolling out to more advertisersJan 31, 2017 by Ginny Marvin As Google continues to build out the new UI, more advertisers are getting access. Google launches Ads Added by AdWords pilot: What we know so farJan 31, 2017 by Ginny Marvin In the new test, ads based on existing ad and landing page content are added to ad groups by Google. How to go above and beyond with your contentJan 31, 2017 by Julie Joyce Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual. How machine learning impacts the need for quality contentJan 31, 2017 by Eric Enge As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for Search Engine Land Source

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