Updated Google My Business guidelines disallow virtual offices as service-area businesses

Google has recently updated the Google My Business guidelines to state that virtual offices are not considered service-area businesses and that you need to have the virtual office staffed during business hours. A new section was added under the “address” portion of the guidelines that reads: Service-area businesses — businesses that serve customers at their locations — should have one page for the central office or location and designate a service area from that point. Service-area businesses can’t list a “virtual” office unless that office is staffed during business hours. Some businesses, like pizzerias that have both have restaurant seating and deliver pizza to customers, are hybrid service-area businesses. These businesses can show their storefront address and designate a service area in Google My Business. If you serve customers at your address and want to set a service area, your business location should be staffed by your team and able to receive customers during its stated hours. Google will determine how Search Engine Land Source

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