Auditing customer reviews for organic traffic growth without losing speed or attracting penalties

User-generated content on product or service pages can be key to driving conversions and a fantastic way to add unique content to a page.   If you don’t have the resources to write good content yourself, user-generated content can be especially helpful. However, if your customer review content isn’t optimized for search engines, it can work against you and delay or obstruct your marketing efforts instead of driving more business. Below are four common issues (and a bonus) I have come across when auditing retailer product pages and the workarounds I’ve used for each.   1. Page speed This is a much-discussed subject, and as of late, it is a mobile search ranking factor coming July 2018. It is key to sync with your web developers on the optimal page load speed, as images, related products and content will impact load times for this critical part of the purchase funnel. Customer review content is best when optimized for both Hypertext Markup Language (HTML) Search Engine Land Source

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