SearchCap: New Google AdWords keyword planner, Yelp ads & audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the new AdWords experience. Auditing customer reviews for organic traffic growth without losing speed or attracting penaltiesFeb 22, 2018 by Karen Bone Looking for ways to beef up retailer product pages? Contributor Karen Bone points out five common areas of untapped value in your customer reviews that can drive organic traffic. Want to speak at SMX Advanced? Here’s howFeb 22, 2018 by Chris Sherman The agenda for our upcoming SMX Advanced show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, June 12-13 at the Bell Harbor International Conference Center in Seattle. To increase the odds of being selected, be sure to read Search Engine Land Source

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