Accelerated Mobile Pages: Is faster better?

Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. But how easy is AMP to implement? And what are the bottom-line gains or losses that can result for brands? Join Search Engine Land moderators Michelle Robbins, editor-in-chief, and Ginny Marvin, associate editor, for a lively Q&A round table with our panel of SEO and SEM experts. You’ll hear case studies from a large publisher, an e-commerce site and a technical SEO, and you’ll learn exclusive results from a Search Engine Land’s forthcoming AMP survey. They’ll discuss: AMP implementation techniques, display issues and measurement capabilities. whether AMP is the smart strategy for e-commerce sites. unbiased search marketer experiences with AMP from Search Engine Land’s latest survey. Register Search Engine Land Source

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