Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to conduct an SEO content audit Sep 13, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Report: Google ending ‘first click free’ to help publishers boost subscriptions Sep 13, 2017 by Greg Sterling The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue. A search marketer’s view of Facebook’s advertising platform Sep 13, 2017 by Ted Ives Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory. New Google link study shows links are as important as ever for ranking well in search Sep 13, 2017 by Barry Schwartz A link study done Search Engine Land Source
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