Tuesday, 5 September 2017

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords’ automated ad suggestions test is getting a rebootSep 5, 2017 by Ginny Marvin The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test. Ad-jective Analysis: Look deeper into your AdWords search queriesSep 5, 2017 by Daniel Gilbert Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers. Optimize your GDN accounts with more hidden gemsSep 5, 2017 by Pauline Jakober Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle. Eduard Khil Google doodle recreates the Russian baritone’s viral video from 2009Sep 5, 2017 by Amy Gesenhues Today would have been Khil’s 83rd birthday. He was best Search Engine Land Source

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