Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CSEs will compete head-on with Google Shopping in EU search resultsSep 27, 2017 by Ginny Marvin To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’Sep 27, 2017 by Amy Gesenhues Announced in conjunction with Google’s 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile. SEO content strategy: How to grow visits by 300% in one yearSep 27, 2017 by Andrew Dennis Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy. Google marks its 19th birthday with a ‘Google birthday surprise Search Engine Land Source
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