Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple launches ‘set it and forget it’ Search Ads Basic for the App Store Dec 5, 2017 by Greg Sterling No keywords, no bidding with new simplified search product. Google’s latest search updates brings more content to Featured Snippets & Knowledge Panel info Dec 5, 2017 by Amy Gesenhues “Search is not just about answering your questions — it’s also about discovery,” writes Google product manager Michael Galvez. Google wraps Hanukkah, Festivus, Christmas & Kwanzaa searches in festive holiday decor Dec 5, 2017 by Amy Gesenhues Hanukkah decorations include a Menorah, Christmas searches display a gingerbread house and candy canes, and Kwanzaa searches get a Kinara. PPC agencies will play these 4 roles when automation takes over Dec 5, 2017 by Frederick Vallaeys Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys Search Engine Land Source
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