Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 (less obvious) PPC trends to watch in 2018Dec 28, 2017 by Ginny Marvin Here are several trends that will affect nearly every search marketer in the year ahead. Google again showing third-party reviews in local results Dec 28, 2017 by Greg Sterling Program has been in place since 2016 and involves direct, opt-in integration. Going organic: Our top SEO columns of 2017 Dec 28, 2017 by Jessica Thompson Search engine optimization saw another exciting year as readers consumed content on everything from video optimization tips to research on the latest ranking factors. Negative reviews from ex-employees are finally against Google’s guidelines Dec 28, 2017 by Joy Hawkins Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. Recent Headlines From Marketing Land, Our Search Engine Land Source
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