SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: European press agencies push for licensing fees for their content from Google, FacebookDec 15, 2017 by Greg Sterling It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will. Optimizing for Hanukkah: Sometimes it’s still strings, not thingsDec 15, 2017 by Paul Shapiro Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet. How to generate links that drive traffic, not just rankingDec 15, 2017 by Kevin Rowe Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic. Google Ad Grants policy changes include 5% CTR minimum, up from 1%Dec 15, 2017 by Ginny Marvin Several new policy updates for the AdWords Search Engine Land Source

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