SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from Google paid search up by double digits YoYDec 1, 2017 by Ginny Marvin Phone sales from search ads continue to play a significant role for retailers. Google Local Questions & Answers now rolling out to desktop searchDec 1, 2017 by Barry Schwartz Searchers and businesses can now search on desktop to add questions and answers to the new Google Q&A feature. 8 simple ways to utilize a blog to improve SEO resultsDec 1, 2017 by Joe Goers Is your blog living up to its full potential? In this beginner-level how-to, columnist Joe Goers explains several ways to utilize your blog for SEO gains. Four brand-building activities that lay the foundation for Search Engine Land Source

The post SearchCap: Google snippets increase, Google local Q&A, local services on Google Assistant appeared first on ocston.org -- Great Info about SEO.