Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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Google announces new job posting guidelines & requirements

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on the job’s detail page and the requirement to ensure that all job details are present in the job description. Google has posted how to remove a job posting, which says: To remove a job posting that is no longer available, follow the steps below: Do one of the following actions: Ensure the validThrough property is populated and in the past. Remove the page entirely (so that requesting it returns a 404 or 410 status code). Remove JobPosting structured data from the page. Submit a new sitemap to Google by sending a GET request to the following URL: https://ift.tt/2ttoI1Z For example: https://ift.tt/2uqYN8H We ingest the entire sitemap and recrawl the pages with lastmod times that are more recent than the last time

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SearchCap: Local search ads, Intent keywords & The Flying Housewife

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Intent-based keyword research: Let Google be your guideApr 26, 2018 by Jacob Baadsgaard Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. Fanny Blankers-Koen Google doodle honors Olympic runner who broke records & shattered stereotypesApr 26, 2018 by Amy Gesenhues The Dutch-born Olympian earned the nickname ‘The Flying Housewife’ after becoming the first woman to win four gold medals in a single Olympics. New date! Customer data strategies & identity resolution

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SearchCap: PPC branded content & bad local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. How to regain trust lost by bad business listingsApr 25, 2018 by Jamie Pitman Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook continues to refine its app data & ad-targeting safety measures 3 lessons learned from 365,000 Amazon furniture & home goods product pages Twitter updates TOS and privacy policy to comply with GDPR 2018 Stackie Award winners: The most impactful martech stacks this year Reports: Fake reviews

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SearchCap: Google earnings, fake online reviews & paid search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling Facebook is reportedly the source of some of the fake review solicitations. Google posts $31.1B in total revenue, beats top- and bottom-line expectationsApr 24, 2018 by Greg Sterling The company reported nearly $27 billion in ad revenues. So many paid search campaigns, so little time. Here’s how to stay ahead of it all.Apr 24, 2018 by Christi Olson Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. Best practices for optimizing media-rich web page speedApr 24, 2018 by Digital Marketing Depot Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as

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SearchCap: Voice speaker ads, link building & Earth Day

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it. Study: Majority reject ads on smart speakersApr 23, 2018 by Greg Sterling Just under 40 percent said they were open to ads if they were “relevant.� Earth Day Google doodle delivers hopeful message from Dr. Jane GoodallApr 21, 2018 by Amy Gesenhues ‘Every single individual matters, every single individual makes some impact on the planet every single day,’ says the renowned ethologist and conservationist. Sharpen your digital marketing skills with an SMX Advanced workshopApr 23, 2018 by Search Engine Land Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best

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Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future. “Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle. Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees. As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.” Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

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Earth Day Google doodle delivers hopeful message from Dr. Jane Goodall

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future. “Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference we’re going to make,” says Dr. Goodall in a video produced for Google’s Earth Day doodle. Born in 1934, Goodall says she thinks she was born loving animals, and that her whole childhood was, “…animals, animals, animals.” It was her passion for animals that led Goodall to Gombe, Tanzania where she began studying chimpanzees. As Google notes in a blog post highlighting today’s doodle, it was Goodall’s research with chimpanzees that, “Rocked the scientific world and redefined the relationship between humans and the rest of the animal kingdom.” Created in partnership with The Goodall Institute, the doodle was developed by a team that included an art, production, and

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SearchCap: Google algorithm update, changes to autocomplete & regional content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change. Google expanding types of predictions they remove from autocompleteApr 20, 2018 by Barry Schwartz The autocomplete search function saves 200 years of typing time every single day. Hreflang tags: How to serve correctly regionalized contentApr 20, 2018 by Marcus Miller Contributor Marcus Miller gives us an overview of international and multilingual SEO and lists ways hreflang tags can be used to help search engines understand language and regional content variations. Unifying Your Search and Social Ad StrategiesApr 20, 2018 by Digital Marketing Depot Change is constant in digital marketing. Experienced marketers realize it’s no

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SearchCap: PPC policies, Google Assistant failovers & voice interfaces

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Sarcasm aside, how strict PPC advertiser policies may actually benefit usApr 19, 2018 by Andrew Goodman Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. Google Assistant sometimes uses AccuWeather when their weather service failsApr 18, 2018 by Barry Schwartz When Google’s first-party responses are not available, Google may ask if you want to use a third-party service. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Making the inbox spring to life at last Jeff Bezos confirms Amazon now has more than

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SearchCap: Google new video ad format, SEO checklists & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches Outstream Ads to boost video reach beyond YouTubeApr 18, 2018 by Greg Finn A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist. The 40-point SEO checklist for startupsApr 18, 2018 by Pratik Dholakiya Startups can’t afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here’s a checklist to help keep you on track. Compare 15 marketing automation platformsApr 18, 2018 by Digital Marketing Depot Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex multitouch buyer ecosystems. The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: […] Recent

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SearchCap: AdWords rehab ads return, Google job listing penalties & mobile-first indexing

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google may issue manual actions over job schema on expired job listingsApr 17, 2018 by Barry Schwartz You’d better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. Google partners with LegitScript to certify addiction treatment center advertisersApr 16, 2018 by Michelle Robbins After suspending rehab facility advertisers last year, Google will begin accepting these ads once again in July — but only from certified providers. Advanced tactics from the pros! Here’s who’s speaking at SMX AdvancedApr 17, 2018 by Search Engine Land 40+ expert speakers. No slowing down to rehash the basics. Google’s mobile-first index has set sail. Are you on board? 5 SEO essentialsApr 17, 2018 by Jim Yu We’ve been hearing about the mobile-first index forever, and now it’s finally here. Contributor Jim Yu shares five ways webmasters can optimize

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MarTech salary survey results — See how yours compares

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the following questions: How much do marketing technology and operations professionals make? Is there a gender pay gap, and if so, where does it exist? How often do martech professionals get promotions? Read the full 25-page report to find the answers. Visit Digital Marketing Depot to download the “2018 Marketing Technology & Operations Salary Survey.” The post MarTech salary survey results — See how yours compares appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Bing Shopping Ads, Google Shopping carousels & Facebook data check

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Does Cambridge Analytica have your info? Here’s how to checkApr 10, 2018 by Amy Gesenhues Facebook is making it easy for users to find out if their data was scraped and is launching a data abuse bounty program to report app developers. Google launches Reach Planner for YouTube & video ad forecasting in AdWordsApr 10, 2018 by Ginny Marvin The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs. Become an SEO rock star: Evolve your SEO skill setApr 10, 2018 by Bobby Lyons Want to be the SEO everyone looks up to? Contributor Bobby Lyons lists areas of marketing and technology you need to master to be at the top of your game. Bing Shopping ads updates include multiple images, product status reporting & moreApr 10, 2018 by Ginny Marvin Multiple images will Search Engine Land Source

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How to outdo the PPC robots in shopping ads

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role for humans to play, one of which is to use what we’ve learned from years of experience to bring an account as close to perfection as possible before letting the machines take it from there. Shopping ad performance may appear to be largely dependent on how well the automated algorithms work, with little room for account managers to optimize things. This is because the targeting is done automatically by Google, based on whatever products are in the merchant feed and how those relate to shoppers’ queries. But there are still ways for account managers to tweak things to move the needle in the right direction. In today’s post, I’ll explain seven ways to improve the performance of shopping ads. Eliminate ambiguous and expensive queries I remember several years ago, one of our customers wrote about

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Bing Shopping ads updates include multiple images, product status reporting & more

Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s a rundown of what’s new. Show multiple images Marketers can now include multiple image URLs in their product feeds to show a product from different angles, for example. Multiple images will begin to show in Bing Product Ads by the end of April. Advertisers can now show multiple images in Bing Shopping. You can add up to 10 image URLs in the optional [additional_image_link] in your product feed, separated by a comma delimiter. Images must be bmp, gif, exif, jpg, png or tiff. The recommended minimum size is 220 pixels by 220 pixels, and the maximum allowed is 3.9 MB. As always, product images cannot contain watermarks or free shipping text. Product status reporting Four new columns are now available in the Product Groups reporting grid in the Bing Ads UI. The Products Submitted column shows the number of products that were uploaded to Bing Merchant Center. Of those submitted, the

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Become an SEO rock star: Evolve your SEO skill set

During my career, several executives have asked why so many of my search engine optimization (SEO) team members are poached by other teams in the organization. The answer is always the same: True SEO professionals evolve quickly and are in a constant mode of progressing their skill set. Successful SEO is less about what you know and more about what you can get done. Talented search professionals are not only experts at evolving their skill sets and adapting to the rapid changes Google makes on a recurring basis, they are also experts at understanding how an organization works across the numerous functions in their organization. Every manager is looking for an individual that can learn quickly on the job and already knows how to work cross-functionally to achieve objectives. These are core characteristics of a rock star or a star on the rise in any company. In this article, I am breaking out the core areas of self-improvement SEO professionals should Search Engine Land Source

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Google launches Reach Planner for YouTube & video ad forecasting in AdWords

Google has launched Reach Planner, a new planning tool for video campaigns. Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video campaigns on YouTube and the video partners on the Google Display Network. Reach Planner provides unique reach data for all devices, core audiences and video formats for more than 50 countries. The tool also includes product mix recommendations intended to show which YouTube ad formats will work best together based on inputs of a marketing objective, budget and ad preferences or assets available. If you have a Google sales rep, you can request access to the beta. [This article originally appeared on Marketing Land.] The post Google launches Reach Planner for YouTube & video ad forecasting in AdWords appeared first on Search Engine Land. Search Engine Land Source

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Google is officially testing ‘more results’ button to load more search results

Kashin / Shutterstock.com Google is officially testing a “more results” button in the mobile search results interface. Instead of having to click to the next page of the Google search results, a searcher can click the “more results” button, and additional search results will load below the current results. We were able to replicate this feature test: Danny Sullivan of Google confirmed on Twitter that this test has been running for the past few days. It seems to be visible to many, if not all, searchers when searching Google on their smartphones. Google first tested this more results button in a more limited fashion, but now searchers are seeing this test more often. Google is always testing new user interfaces. The post Google is officially testing ‘more results’ button to load more search results appeared first on Search Engine Land. Search Engine Land Source

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10 great reasons to attend SMX Advanced

The search marketing profession is defined by change. Tactics that work today are outdated next quarter. Platforms launch while others sunset. Pillars of the industry crumble in the blink of an eye. Serious search marketers know that in order to be the best versions of themselves, the smartest and most capable, they need to train. Hard. That’s why elite marketers like you attend the conference that speaks to an elevated level of experience, skips the basics and addresses the nitty-gritty of the search marketing universe: Search Engine Land’s SMX® Advanced. SMX Advanced is the show for serious digital marketers Obsessed with SEO and SEM? We are, too. SMX Advanced has been the leading conference for SEO and SEM professionals for over a decade, helping thousands of marketing practitioners from across the world succeed with their search marketing endeavors. Our team has one goal: to deliver actionable insights to the marketing community. Here are 10 reasons why you should attend SMX Advanced Search Engine Land Source

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How to align SEO and sales teams so everyone benefits

It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and marketing gets mad at sales for not closing deals. For two areas so closely tied to one another, the lack of cooperation is pretty amazing. In fact, according to a recent study from InsideView titled, “The State of Sales and Marketing Alignment in 2018,”  only 37 percent of salespeople reported meeting with marketing to discuss lead scoring. Even more telling, Hubspot’s State of Inbound 2017 report noted only 44 percent of marketers feel they are aligned with sales. Yikes! Breaking down silos isn’t simple, and it certainly isn’t a new concept. We’ve been talking about this for years, and while technology has made it much easier for sales and marketing to align, many companies still treat these departments separately. How can we better align our sales and marketing efforts, specifically when it comes to search engine Search Engine Land Source

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María Félix Google doodle celebrates iconic actress from Golden Age of Mexican cinema

Google is celebrating an icon from the Golden Age of Mexican cinema today, sharing a doodle to mark María Félix’s 104th birthday. As a teenager, Félix was crowned a beauty queen at the University of Guadalajara. Her break into film came in Mexico city when she was cast as the female lead in the 1942 film “El Peñón de las Ánimas” (The Rock of Souls). Created by guest artist Paulette Jo, the doodle leads to a search for “María Félix” and is on Google’s homepages in the US and Mexico, along with a number international homepages in Central America and South America, including Nicaragua, Dominican Republic, Panama, Columbia, Peru, Chile, Argentina, and Uruguay. Google is also featuring the doodle on its Iceland, Serbia and Japan homepages. According to Google, Félix starred in 47 films and was a source of inspiration for many creative artists. “She was considered a muse by famous artists like José Clemente Orozco and Diego Search Engine Land Source

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Already doing SEO? Add these two things to optimize for voice search

How do you optimize content for voice search in 2018? That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries. Take a look at recent trends: The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do for traditional search engine optimization and that should cover it. Really? Yep! Let’s move along now. OK, so not exactly. I’m joking to prove a point. There are a few things you can specifically do to optimize for voice search. For the most part, things you hear about optimizing for voice search are things that will help your site in general. After doing some research on Google to find “how to” articles on voice search optimization and how SEO changes for voice search, I made a list of tactics to help get more organic traffic from spoken queries. Many of the articles suggested the same tactics, so

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SearchCap: Optimizing for voice search & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Already doing SEO? Add these two things to optimize for voice search Apr 6, 2018 by Bryson Meunier Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: SMB marketing survey finds only 3% use outside agency or vendor Apr 6, 2018 by Greg Sterling Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute What’s the future of consumer data now that Facebook is pulling back? Apr 6, 2018 by Ryan Phelan With all the furor over data lately, are marketers and advertisers doomed to do without? Contributor Ryan Phelan weighs in. Facebook Live broadcasts have doubled YoY since the livestreaming feature launched in 2016 Apr 6, 2018 Search Engine Land Source

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Google patent on related entities and what it means for SEO

I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities and the related entities people are searching for. Let’s look at some details I think are interesting and get a general understanding of the patent and its intent. Understanding how Google associates entities will help us grasp and use the connections to SEO. Related entities Let’s start with understanding related entities, especially in the context of Google patent US 20180046717A1.   If you search on the phrase “presidents of the united states,” this is what you may see: The presidents shown are “related entities” and listed because the general phrase “presidents of the united states” was searched on. Different people are shown, but all share a common denominator, being President Search Engine Land Source

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SearchCap: Google SEO patents & Search Engine Land Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google patent on related entities and what it means for SEO Apr 5, 2018 by Dave Davies Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. Final call to enter the 2018 Search Engine Land Awards Apr 5, 2018 by Search Engine Land Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Bing Ads launches price extensions State of Digital Marketing Analytics in the Top 1000 Internet Retailers Gartner offers first Magic Quadrant for Content Marketing tools Taboola launches Apple News-like Search Engine Land Source

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In big win, Apple hires Google AI chief John Giannandrea away from Google

Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering John Giannandrea moves to Apple to run AI efforts there. Giannandrea “will run Apple’s machine learning and AI strategy,” according to reports. He will also report directly to the company’s CEO, Tim Cook. While Google has a “deep bench” in AI, the move is still a loss for Google and a win for Apple. Giannandrea was instrumental in infusing AI into all of Google’s main products, including search. He came originally from Metaweb when Google acquired the company in 2010. Google’s focus and emphasis on AI is such that at an event last year in San Francisco, CEO Sundar Pichai said, “We’re moving from a mobile-first world to an AI-first world.” It’s not clear from statements and published reports

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SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. 7 ways to turn a webinar into a stream of link-attracting contentApr 4, 2018 by Jordan Kasteler Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’Apr 4, 2018 by Amy Gesenhues Today would have been Dr. Angelou’s 90th birthday. Google local knowledge panel profile images are not loading in searchApr 4, 2018 by Barry Schwartz Broken images in the local Google results seem to be caused by a bug. Bing Ads launches price extensionsApr 4, Search Engine Land Source

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Final call to enter the 2018 Search Engine Land Awards

Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the next entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.  This is your chance to be recognized among the most successful consultants, SEO/PPC tools, agencies and in-house search marketing teams in the world. This year’s competition features over 25 categories, including the opportunity for software tools and platforms to be recognized for industry-leading research. In-house SEO & SEM teams also have the chance to earn some hardware and boost their credibility with the CMO and other executives.  As last year’s winner UPMC said, “Being recognized as a Search Engine Land Award winner has helped elevate the paid search channel within the department.” Agencies of all sizes will be battling it out for top honors across the campaign and research categories, in addition to proving they’ve produced rockstar results for their clients to Search Engine Land Source

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Google local knowledge panel profile images are not loading in search

There is an active bug with Google search. It’s not loading the profile images in the local knowledge panel section. If you search for your favorite business and the local knowledge panel shows up in the search results, both desktop or mobile results, the profile images will not load. Instead, you will either see a blank white space or a broken graphic image. This is a global and widespread issue that has been reported to Google. We assume it will be resolved shortly, but until then, you do not need to panic. Google should fix the issue on its end. Here are some screen shots I took from both desktop and mobile of some local knowledge panels: Mike Blumenthal, who is a top contributor volunteer at Google confirmed the company has been notified of the issue: PSA: Knowledge Panel profile photo and images in GMB are broken today. Google has been alerted https://t.co/MtKFctuwGS — Mike Blumenthal (@mblumenthal) April 4, 2018 Postscript: This is Search Engine Land Source

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Maya Angelou Google doodle features Oprah Winfrey, Laverne Cox & others reciting her poem, ‘Still I Rise’

Today marks what would have been Dr. Maya Angelou’s 90th birthday. To celebrate the poet, writer and civil rights activist, Google has created a doodle featuring a full lineup of high-profile celebrities reciting Angelou’s poem, “Still I Rise.” The doodle begins with Angelou’s own voice, narrating the beginning of her famous poem, followed by Alicia Keys, America Ferrera, Martina McBride, Guy Johnson (Angelou’s son), Laverne Cox and Oprah Winfrey each reading a verse. The words of the poem are animated to coincide with the narration, along with images highlighting Angelou’s life. “Dr. Angelou’s work is filled with such incredible wisdom and spiritual teachings,” says Laverne Cox on the Google Doodle blog featuring Angelou’s doodle. “It feels like the ultimate privilege to have the opportunity to speak her words. She is a national treasure we should always celebrate.” Oprah Winfrey is also quoted: “Maya Angelou is not what she has done or written or spoken, it’s how she did it all. Search Engine Land Source

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7 ways to turn a webinar into a stream of link-attracting content

Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent. It’s generally agreed that quality is more important than quantity when it comes to content, but it never hurts to have both if possible. One excellent way to publish frequent, high-value content is to create webinars. Once a webinar has been produced, your creative team can repurpose and optimize it into several pieces of valuable content. Let’s take a look at the process and ways to break a single webinar into multiple pieces of quality content that can be used to support your search engine optimization (SEO) and link-building efforts. Built-in quality A primary advantage of using a webinar to create more content is that quality is already “built in.” If the webinar is full of valuable, informative topics presented by knowledgeable experts, the Search Engine Land Source

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John Harrison Google doodle honors man who invented marine chronometer 283 years ago

Today’s Google doodle marks the 325th birthday of British horologist John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer. According to Google, the British government had offered a reward of £20,000 to anyone who could create a navigational instrument that determined a ship’s longitude within 30 miles. Harrison spent seven years working on the ground-breaking invention that would aid British naval forces. “Harrison’s extraordinary invention brought him much acclaim. Thanks to him, seamen could not only gauge latitude but longitude, making their excursions far safer,” says Google on its Google Doodle blog. The doodle leads to a search for “John Harrison” and is being displayed on Google’s US and UK home pages, along with a small collection of other international pages, including Ireland, Germany, Spain, Ukraine, Peru and Chile. Harrison would go on to create more watches that were smaller and more accurate than his original designs: “Our colorful Doodle shows the inventor hard at Search Engine Land Source

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How to use the Knowledge Graph for higher rankings

Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain. To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world context.” This resulted in what we now know as “The Knowledge Graph.” Google’s goal is to create a “massive graph of real-world things and their connections, to bring more meaningful results.” When searching for information, users are no longer constrained by 10 blue links; instead, Google now displays relevant content that adds to the content of the user’s search. For example, let’s say you want to learn more about Abraham Lincoln. After typing in the query, “Abraham Lincoln,” Google will show a “card” on the right side of your search with interesting information about Honest Abe. Here is what the Knowledge Graph gives us inside Abe’s card: Name. Multiple head shots. Title. Short Search Engine Land Source

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Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework. From the announcement: The features to be launched include the ability to show choices in user interface notices via “accept” and “reject” semantics, and configuration of AMP element behaviors in response to users’ choices. The GitHub issue page details the component’s format and configuration options, along with future feature suggestions. As the issues surrounding GDPR consent and compliance are complicated — including acquiring per-usage consent (e.g., publishers need to acquire separate consent for users being tracked for both first-party and third-party purposes) — the project team is encouraging publishers and vendors to participate in the component’s development so that support will be available for as many integrations as possible. They particularly note existing support within AMP for these types of features and state that user consent may need Search Engine Land Source

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7 ways to increase mobile engagement

Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates. Source: Monetate EQ4 2017 Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile checkout is less convenient than it is on desktop, and a majority of mobile consumption occurs in apps rather than websites. Source: Nielsen Insights With the mobile-first index finally arriving and voice search continuing to climb in popularity, now is the time to re-optimize your mobile e-commerce strategy to improve your bottom line. Let’s explore some ways you can improve your mobile conversion rate. Prioritize speed Google recently announced that mobile page speed would become a ranking factor in July of 2018. Page speed is essential to your user experience and bounce rate. According to Kissmetrics, a one-second delay in page speed could decrease your conversion rate by 7 percent. DoubleClick even released a report Search Engine Land Source

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