With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework. From the announcement: The features to be launched include the ability to show choices in user interface notices via “accept” and “reject” semantics, and configuration of AMP element behaviors in response to users’ choices. The GitHub issue page details the component’s format and configuration options, along with future feature suggestions. As the issues surrounding GDPR consent and compliance are complicated — including acquiring per-usage consent (e.g., publishers need to acquire separate consent for users being tracked for both first-party and third-party purposes) — the project team is encouraging publishers and vendors to participate in the component’s development so that support will be available for as many integrations as possible. They particularly note existing support within AMP for these types of features and state that user consent may need Search Engine Land Source
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