Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. How to regain trust lost by bad business listingsApr 25, 2018 by Jamie Pitman Whether it’s spring or fall, cleaning up your local business listings is a good idea, says contributor Jamie Pitman. If you don’t, be prepared to lose customer trust and search rankings. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Facebook continues to refine its app data & ad-targeting safety measures 3 lessons learned from 365,000 Amazon furniture & home goods product pages Twitter updates TOS and privacy policy to comply with GDPR 2018 Stackie Award winners: The most impactful martech stacks this year Reports: Fake reviews
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