Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Sarcasm aside, how strict PPC advertiser policies may actually benefit usApr 19, 2018 by Andrew Goodman Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the SERPs and advertising ecosystem would have imploded long ago. Google Assistant sometimes uses AccuWeather when their weather service failsApr 18, 2018 by Barry Schwartz When Google’s first-party responses are not available, Google may ask if you want to use a third-party service. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Making the inbox spring to life at last Jeff Bezos confirms Amazon now has more than
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