Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates. Source: Monetate EQ4 2017 Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile checkout is less convenient than it is on desktop, and a majority of mobile consumption occurs in apps rather than websites. Source: Nielsen Insights With the mobile-first index finally arriving and voice search continuing to climb in popularity, now is the time to re-optimize your mobile e-commerce strategy to improve your bottom line. Let’s explore some ways you can improve your mobile conversion rate. Prioritize speed Google recently announced that mobile page speed would become a ranking factor in July of 2018. Page speed is essential to your user experience and bounce rate. According to Kissmetrics, a one-second delay in page speed could decrease your conversion rate by 7 percent. DoubleClick even released a report Search Engine Land Source
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