6 common PPC reporting mistakes that can make you look terrible

 One of the most important elements of building a successful marketing career is to be a good communicator, and for PPC managers, that includes sharing insightful reports. At Optmyzr, my company, we generate a lot of reports on behalf of marketers, and we’ve learned a few things that might help you deliver better ones. So here are five common reporting mistakes that make you look like a bad account manager, and how to fix them. 1. Reports sent too soon that always undervalue PPC Reports you share with clients should show how good you are at PPC, but when you get overeager and send them too soon, you’re shooting yourself in the foot. Due to the laws of physics and the space-time continuum, the conversion always happens after the click. In reporting systems, this means clicks (and costs) always show up before conversions (and sales value) so any KPIs using these metrics — like CPA and ROAS — start off looking Search Engine Land Source

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