Google studying ways to deal with offensive search suggestions & results

As Google has come under fire for search suggestions like “are women evil” or actual results questioning whether The Holocaust happened, those who oversee its search engine aren’t ignoring the issue. They’re just taking time to figure out the best and most comprehensive response. This week, I met with several engineers and executives involved with Google’s search results, including Ben Gomes, vice president of core search. There’s no question that Google has heard the concerns. There’s no question those within Google itself are disturbed by what’s being raised. But the desire is to find solutions that are generally defensible, rooted in policy and which can be implemented through algorithms, as much as possible. In a statement Google gave me after our meeting, it said: The goal of search is to provide the most relevant and useful results for our users. Clearly, we don’t always get it right, but we continually work to improve our algorithms. This is a really challenging problem, and something we’re Search Engine Land Source

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