Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Google an emoji & it will reply with local search resultsDec 7, 2016 by Amy Gesenhues Tweet an emoji to @Google and you’ll get an immediate reply that includes a quick quip, GIF and link to local search results that correspond to the emoji. Google brings campaign-level audience targeting to all AdWords advertisersDec 8, 2016 by Ginny Marvin The new feature will be a big time-saver. Why good SEO is strategicDec 8, 2016 by Kevin Lee To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company’s marketing efforts. Columnist Kevin Lee explains why this view needs to change. How to use your buyer personas to build your 2017 search marketing budgetDec 8, 2016 by Jacob Baadsgaard You’ve done your research and created Search Engine Land Source
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