Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist Frederick Vallaeys recounts common paid search errors and advises how to avoid them. BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last yearDec 21, 2016 by Amy Gesenhues Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees. 7 things business owners fear (but shouldn’t) about SEODec 21, 2016 by Pratik Dholakiya From concerns about scam artists to misconceptions about measurement, the typical reasons for fear of SEO are many. But contributor Pratik Dholakiya contends there’s much to gain by getting past your doubts. Uncovering the white spaces of opportunity for local searchDec 21, Search Engine Land Source
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