nevodka / Shutterstock.com There was a time that “answer engines” or “social search” appeared poised to be a viable alternative to traditional Google search. That never happened. Some sites faded and a few have soldiered on, offering occasional value (and entertainment) to users with esoteric or specific questions. Somewhat ironically, discovery of those answers typically happens through conventional search results and SEO. Yahoo Answers is one of the early players and a survivor of the “answer wars” of several years ago. The company just introduced a new mobile version called Yahoo Answers Now. Aside from an onerous sign-up and sign-in process, it offers a relatively nice UX and searchable content. The promise of sites like Yahoo Answers and newer sites such as Jelly (from Biz Stone) is that you’ll get a very specific response to your very specific question. The expectation created is (near) real-time responses from knowledgeable humans. Sometimes that happens. More often, however, there’s a meaningful delay between the submission Search Engine Land Source
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