SEO – Keywords Type & Analysis SEO – Keywords Type & Analysis Watch More Videos at: http://ift.tt/2FAayiB Lecture By: Asif Hussain, Tutorials Point India Private Limited.
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PhotoLytics Dashboard UI Web design using affinity designer this time i made a PhotoLytics Dashboard UI Web design using Affinity Designer original artwork by: http://ift.tt/1jmnBAW don’t forget to like+comment+share+sub
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Getting Started with Search Engine Optimization Getting started with search engine optimization can be really overwhelming because there is so much information out there! Not to mention, that it often changes, and there are SO many factors that go into SEO. Consider this a quick SEO for Dummies tutorial. See more videos here: https://www.youtube.com/watch?v=gB5i5bdrclE&list=PLjD2svnUOwR2D8DfPcJYWx3pEwcxgP_E_ In this video, we’re going to talk about what not to do on your website, how to include your keywords, best and worst practices, and things to help you boost your SEO! — ► Make sure to subscribe for future videos! ► website: http://ift.tt/15x6Nbf ► facebook: http://ift.tt/2lv5sPf ► instagram: http://ift.tt/2mabmSC — Videos edited by: www.easypeasystudio.com Music: http://ift.tt/GOLiC5
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Bulletin: Hyperlocal news, Nextdoor competitor or both?Jan 26, 2018 by Greg Sterling Google has already proven it can crowdsource local content at scale through its Local Guides program. Survey: People becoming less inhibited about using voice search in publicJan 26, 2018 by Greg Sterling Texting is the most common use case for voice, and men use voice search more than women, according to new data from Stone Temple Consulting. Back to the basics: Beyond ranking factorsJan 26, 2018 by Garrett Mehrguth Ranking factors are important, but is that really what you should be focusing on? Columnist Garrett Mehrguth believes marketers need to first turn their attention to design, audience research, content and attribution. Wilder Penfield Google doodle spotlights neurosurgeon once considered the ‘Greatest Living Canadian’Jan 26, 2018 by Amy Gesenhues Penfield’s research in brain mapping led to groundbreaking advancements Search Engine Land Source
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By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent) of respondents worked in-house, while 43 percent were at agencies. The client/company size represented skewed to the smaller end, with 60 percent of respondents working with companies with annual revenues below $25 million. Nearly 13 percent represented companies with annual revenues over $500 million. There were several interesting findings from the survey. Here are some of the highlights from the final results. Holiday budgets rose across most platforms Overall, search and social budgets increased this holiday season over the previous year, with 70 percent of respondents saying they increased budgets on both channels. Display retargeting budgets for more than half of respondents (56 percent) also increased Search Engine Land Source
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This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards, and more honors for the search marketing community. Search Engine Land Staff Changes Good night, and good luck, Jess Jessica Thompson has been with Search Engine Land for the past 5 years, as our Features Editor. She has been an incredibly valuable team member, working with our contributors and helping to shape the voice of our featured content. We will miss her dearly as she embarks on her next career move, which will be building a digital marketing agency – Prewett McCarthy Marketing. We look forward to watching her continue to grow and are thrilled she remains a colleague in our industry. I asked Jessica to share her parting thoughts with the community: My years at Third Door Media have been invaluable to my professional development. Getting to Search Engine Land Source
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On Page SEO Tutorial 2018 – Instantly Rank A Website #1 On Google Using WordPress FREE SEO Course: http://ift.tt/2DNWiW9 Connect with me on Facebook: http://ift.tt/2mWAhLc Connect with me on Instagram: http://ift.tt/2BhIePe ————————————————————————— About Ruan: Ruan is a digital marketing expert located in Connecticut. Ruan specializes in search engine optimization for small business’s and natural SEO for national companies. Ruan is an avid believer in free information to the public. He gives out as much free content as possible to inform his audience of what’s possible with internet marketing. On Page SEO Tutorial 2018 – HEY! If you saw my other video: https://youtu.be/mFqnXTveBwc I made a complete break down on how to rank a local website on Google. In this video, we go over the On page SEO in a little depth. The goal of this video is to show you step-by-step how to optimize a WordPress site for on-page SEO. This video consists of using the WordPress plugin, “Yoast SEO” to completely optimize your site. Here are the factors for the best on page optimization: H1 tags H2 tags Images with alt. tags 300-1000 word count LSI keywords (synonyms of your keyword) Inner linking Outer linking Keyword density of 3% URL Structure e.g “http://ift.tt/2Fi8fk6; Using this on page SEO tutorial 2018 you can properly rank your websites locally on Google. If you need to contact me on a more personal note, you can reach me here: http://ift.tt/2DLznuL ruan_marinho@develomark.com http://ift.tt/2BhIePe http://ift.tt/2mWAhLc
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality. Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Dalloway’ & ‘A Room of One’s Own’ Jan 25, 2018 by Amy Gesenhues Today’s doodle was created by the London-based artist Louise Pomeroy. Google Questions and Answers: Everything you need to know Jan 25, 2018 by Joy Hawkins Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. Google Search Console’s remove URL report might not work for a short period
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Paid search spending increased by just over 10 percent year over year in Q4 2017 across Marin Software’s customer base. CPC growth doubled that of overall spend with an increase of roughly 20 percent year over year. Mobile CPCs increased 25 percent year over year, accounting for 53 percent of total spend. Google took 89 percent of search spend share, with 11 percent going to Bing. The findings are part of Marin’s Q4 2017 Digital Benchmarks Report highlighting some of the key metrics realized across the accounts running campaigns through the platform. Click volume was off roughly 7.5 percent from Q4 2016, while click-through rates increased from roughly 1.75 percent to more than 2.5 percent. Source: Marin Software Given the holiday season, it’s not surprising to see investment and activity in Shopping ads increase. Marin saw Google Shopping ad click share increase by 31 percent from Q3 to Q4 2017. Looking more closely at CPCs by industry, education continues to stand out, Search Engine Land Source
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As performance marketers, we’re conditioned to want to test everything. From the impact of feed titles to the incrementality of each channel, we want to be sure that we’re making the right choice before we commit all our resources to something. That goes for deciding which tools/agency to use as well. Moving your performance marketing activities from one tool/agency to another (or picking one to start with) is a big commitment and not one you should take lightly. Most (probably all) tools/ agencies claim to do the same basic thing: improve your campaign performance. The way they do this or the methods they use will differ, but with so much choice out there, how are you to know which one will actually deliver? To help them make the right decision, many companies will ask for a side-by-side comparison test between two tools/agencies. We were recently asked to participate in a split comparison test against a Philadelphia-based product ad technology for Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Side by side: Comparing two performance marketing tools/agenciesJan 24, 2018 by Andreas Reiffen Columnist Andreas Reiffen shares his method for testing two different AdWords tools/agencies — a process which could also be applied to test different campaign strategies. Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShopJan 24, 2018 by Ginny Marvin Google’s direct upload support to end March 20, 2018. Local search industry optimistic about 2018 — but less likely to hireJan 24, 2018 by Jamie Pitman Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Searchmetrics wins important victory in patent infringement lawsuitJan 23, 2018 by Michelle Robbins Federal judge invalidates five patents SEO platform provider Brightedge claimed in lawsuit against competitor Searchmetrics. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Will AMP improve your rankings? How Search Engine Land Source
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Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and later “this spring” in France and Germany. With its higher price ($349) and late entrance, Apple is definitely an underdog versus Amazon and Google. There’s evidence that more than 40 million smart speaker units are already in US homes, the majority of which are Amazon Alexa devices. However, there are roughly 125 million households in the US, so the market is far from saturated, and there’s some indication of demand for HomePod. Many of the devices sold, however, have been at the low end of the market (Google Home Mini and Amazon Echo Dot). Apple has no such lower-end offering and has positioned its HomePod as a premium speaker, competing with Sonos (which has a version with Alexa). The company is also using HomePod to promote Apple Music. Unlike Google Home
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SEO Houston . B2B Marketing Texas .Search Engine Optimization .Organic SEO Houston . http://ift.tt/1RGIZCp provides PROVEN Web marketing Solutions . How to pick a proven SEO PPC firm to engage with . call now 281-570-5804 for FREE 30 min strategy consulting for your business web site ..TIP , you must check out 2 aspects , # of projects actaually done , # of full time staff prior to engaging with a proven search or social media marketing agency . —
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Tutoriel création d’un Webdesign A à Z [Partie 1] Vidéo tutoriel sur la création d’un webdesign ! Résultat final : http://ift.tt/12fviZn Mon twitter : https://twitter.com/RaphaWelh
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In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors through their purchase funnel. We have now fully entered the AI revolution. For clarity and for context within this article, I find the following definitions helpful: Artificial intelligence is a broad field, covering a range of machine applications to carry out tasks that typically require human intelligence. Human intelligence encompasses a broad range of behaviors, so it should be no surprise that the umbrella term “artificial intelligence” can be used to categorize natural language processing, chess playing, driverless cars and millions of examples in between. Machine learning is often conflated with AI, but it is actually an application (and therefore a subfield) of artificial intelligence. In Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hotel Ads moving out of beta to general release with KoddiJan 23, 2018 by Susan Wenograd The release opens up another paid channel for hotel marketing. How AI can uncover new insights and drive SEO performanceJan 23, 2018 by Jim Yu Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. Will AMP improve your rankings? How to set up an AMP testJan 23, 2018 by Stephanie LeVonne Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Don’t miss your chance to save $300 on a ticket to SMX West! Book now!Jan 23, Search Engine Land Source
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An important ruling was issued last Friday in the 4-year old patent infringement lawsuit that SEO platform BrightEdge filed against competitor Searchmetrics. The California federal court judge sided with defendant Searchmetrics, ending a long and expensive court battle. At issue in the federal case were five patents Brightedge claimed were being infringed upon by competitive SEO platform Searchmetrics. Searchmetrics successfully argued that the patents owned by Brightedge were both abstract and broad and thus did not offer an “inventive concept” that satisfied precedent (Alice Corp. v. CLS Bank Internationl, 2014) which ruled that abstract ideas are not patentable under Section 101 of the Patent Act — unless the claim contains an “inventive concept” that sufficiently transforms the idea into an application that then becomes patent-eligible. In his ruling the judge agreed, invalidating the five patents owned by Brightedge. The plaintiffs had requested that a sixth patent be amended to the suit but the judge denied this request as Search Engine Land Source
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There’s a lot of misinformation and confusion about how to rank a website well in Google with all of Google’s algorithm updates in 2018 and beyond. The answers I give in the video below may surprise you! Approximate Transcript of Video Above: Hi. David Hood here, the Dallas SEO geek, and this video is about […]
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Google seems to have just fully released the new beta version of the Google Search Console to everyone who has verified access to the normal Google Search Console. We expected it to roll out shortly, and now it has. To see it yourself, go to http://ift.tt/2xhWJ8l, and at the top right, you should be able to click on the “search properties” button to see your verified sites in the new beta. You will still be able to access the old and current Google Search Console with a link at the bottom left of the interface. Google plans on continuing to port more features from the old version to the new one and improve existing features while adding new features over time. Postscript: It appears that some Search Console users are still unable to see all their properties in the new beta, but it does seem most users do see most of their properties now. It may be still rolling out Search Engine Land Source
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MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders, vendors and their customers. Also included are profiles of 16 leading SEO tools for vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. If you are considering licensing an SEO software tool, this report will help you decide whether you need to. Visit Digital Marketing Depot to download “Enterprise SEO Platforms: A Marketer’s Guide.” The post It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018. appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Search Console may be rolling out for everyone nowJan 22, 2018 by Barry Schwartz Go check your Google Search Console now. You probably have access to the long-awaited beta version. 15 PPC pro tips for writing text adsJan 22, 2018 by Pauline Jakober Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. 3 SEO tasks to start 2018 off with a bangJan 22, 2018 by Jeremy Knauff Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.Jan 22, 2018 by Digital Marketing Depot MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from Search Engine Land Source
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Dua Macam Search Engine Optimization – SEO Dasar http://ift.tt/1v2cK8y SEO Dasar: Apa saja macam-macam search engine optimization? Apa itu on-page SEO? Apa itu off-page SEO? Bagaimana cara untuk menerapkan keduanya? Temukan jawabnya di video ini… ———————– Tempat Belajar Bisnis Online Gratis: http://ift.tt/Wa8WoG Facebook Page kami: http://ift.tt/1pHjyby Sekarang Anda bisa ikuti kami: http://www.twitter.com/syamsulalamnet
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National SEO Company | Franchise SEO Search Engine Optimization Internet Marketing http://ift.tt/1Tidgx4 951-227-1077. Hey everyone. I specialize in national SEO, internet marketing and search engine optimization for national companies, franchises and multiple location companies. Visit me online to see actual examples of websites I have optimized for both local and nationwide searches in Google, Yahoo and Bing. SEO For Franchises: http://ift.tt/2rqOJ2O http://ift.tt/2G06VDy
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Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every single one of that staggering volume of questions? Experience shows that you don’t have to be a huge website for a major brand to rank in the top spot for a given query. Google doesn’t care which sites show up high in SERPs, as long as the page lives up to user expectations, which is something they measure on a tremendous scale. That begs the question: What is it that makes a page stand out, as far as Google is concerned? Why do pages rank in Google in the long term? Ask why Google factors in hundred of signals when calculating a website’s ranking for queries in Google Search. These include everything from site speed to inbound links to page content. Above all, however, Google seems to favor sites that are popular with users. Search Engine Land Source
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We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to get involved at this point by suggesting an awesome idea that really catches our attention. We’re looking for two types of suggestions: Session ideas for regular SMX sessions. Most sessions at SMX conferences are 60 to 90 minutes in length and feature two or three speakers. Here, we’re not looking for solo presentations; rather, your idea should be a topic where multiple speakers can each weigh in with their own points of view, opinion and suggested tactics. You can let us know if you’re interested in speaking or would just like to see the session
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds keyword functionality to the AdWords appJan 18, 2018 by Ginny Marvin Advertisers can make more on-the-go changes. The unique selling proposition: A key element for SEO successJan 19, 2018 by Fili Wiese Columnist Fili Wiese explains what a unique selling proposition (USP) is and why every indexable page on your site needs one. Website redesigns: How to retain and improve your SEOJan 19, 2018 by Marcus Miller Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. Search in Pics: A pig visits Google, big teddy bear & a broken Google signJan 19, 2018 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat Search Engine Land Source
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Search Engine Optimization Bangla Tutorial – How to Create SEO Friendly URL Structure Search Engine Optimization SEO Bangla Tutorial – How to Create SEO Friendly URL structure Step by step process. How to check duplicate title and description: https://www.youtube.com/watch?v=IbsfVitegDc How to optimize meta description: https://www.youtube.com/watch?v=sEJCmQ_XOA0 How to optimize title tag: https://www.youtube.com/watch?v=Nd3E1rndIMg&t=25s Onpage SEO guide: https://www.youtube.com/watch?v=jMjOSqAu1zA&t=689s URL is one of the best on page ranking factor. URL stands for Uniform Resource Locator. That’s mean it define where your file or web page is located on the server. it helps search engine to understand where this page is located. There are several things that help can help you to create a search engine friendly URL. Keep URL structure simple: simple URL structure can help search engine to understand what your page is all about. And long URL structure confuses the search engine. Use “-” Instead of “_”: it is better if you use – instead of “_”. Because search engine read ” – ” as space. Make URL Readable: URL should be readable. it is important for e-commerce most of the time e-commerce site ignore URL structure. All URLs must be in lower case: Never use a capital letter in URL always use lower case in the URL. Don’t include unnecessary words: unnecessary words mean Or, a, an, it, Avoid this word in the URL. Use your main focusing keyword in your URL: always use your main focusing keyword in the URL. Do not use any punctuation , ‘’ 😕 Avoid keyword stuffing: it can heart your ranking. Use a single domain or sub domain
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Digital agency ROAST has released a Voice Search Ranking Report (registration required), which seeks to categorize and understand how Google processes and responds to voice queries. It also tries to determine when Google Home uses featured snippets/Answer Box results and when it does not. The company used keyword analytics to compile a list of “616 key phrases in the UK featuring snippet answer boxes.” It then determined the top phrases by query volume across a range of verticals (e.g., medical, retail, travel, finance). The tests were run in November and compared Google Home and traditional search results. The study sought to answer the following questions: How many of the key phrases were answered [on Google Home]? Do the answers given match the answer boxes’ results? Which key phrases prompt Google not to user answer boxes? Can we compare visibility on voice search to answer boxes? Is there a difference? In the majority of cases, the Google Home result mirrored the snippet/Answer Box, according to the Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: 80% of Google Home results come from snippetsJan 18, 2018 by Greg Sterling But they aren’t always the source of answers for Google Home. Turn finger traffic to foot trafficJan 18, 2018 by Digital Marketing Depot Gone are the days when a consumer casually pops into a store and walks the aisles until she finds a product that suits her. Life is more hectic now, technology is more accessible, and consumers are becoming more purposeful in how they shop. According to an Adlucent survey, 70 percent of shoppers are multichannel consumers […] What’s next for technical SEO?Jan 18, 2018 by Patrick Stox As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical Search Engine Land Source
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We haven’t heard much about development on the AdWords app lately, but there’s a new update out today that makes the app more useful. Advertisers can now add, edit and remove keywords from their campaigns using the AdWords app. You can now add, edit or remove keywords on the go using the AdWords app. Learn more: https://t.co/CHjsn1uZHr pic.twitter.com/ZhMzM6IaiL — Google AdWords (@adwords) January 18, 2018 To add a keyword, simply click the new round blue “plus” button that appears in the bottom right corner of the various Keyword views in the app. To delete existing keywords, click on the keyword you want to delete and then on the trash can icon in the upper right corner of the screen. From that same specific keyword screen, advertisers can edit the word itself or change the match type. That’s also where advertisers can pause or enable a keyword and change manually set bids. For full instructions, see the help center page. The AdWords app can be downloaded Search Engine Land Source
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Web Design Trends 2018! Du hast Fragen? Schaut hier vorbei: http://ift.tt/2EQZMEo Links aus dem Video: ● Trends 2017: http://bit.ly/2mtIvt1 ● Trends 2016: http://bit.ly/2Dt7ghp ● ParticleJS: http://bit.ly/2FvADjH Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ● Discord: http://ift.tt/2EQZMEo Copyright by Johannes Schiel / Unleashed Design
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Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year. We asked Google several questions about this update, including how this impacts desktop pages, whether pages with AMP URLs but slow canonical URLs will be impacted, if webmasters will get Search Console notifications and more. Here are the questions and answers from a Google spokesperson: 1. Are you still going to be using the desktop speed factor for the desktop index? Correct, no changes to announce for desktop. 2. With the mobile-first index, will desktop rankings use mobile page speed and not use desktop page speed? No, this change is about the mobile search results. As mentioned in our mobile-first indexing blog post, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. 3. What about the sites that get the “unavailable” Search Engine Land Source
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In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the market. The new survey was conducted in two parts, online and by telephone, in November and then in late December. It reflects that satisfaction with these devices is high, and people are using them more frequently and gradually expanding the use cases. Another striking finding is that smart speaker ownership is impacting (read: decreasing) usage of other media and devices. As one might expect, smart speakers tend to be placed in the living room and then the kitchen. Other research found that smart speaker ownership triggered smart home appliance and fixture purchases. In the NPR survey, a significant percentage (31 percent) of owners reported that they had “controlled household devices with
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Google Speed Update: Page speed will become a ranking factor in mobile searchJan 17, 2018 by Barry Schwartz Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results. FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pagesJan 17, 2018 by Barry Schwartz A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL is not slow, Google told us. Survey: Smart speaker ownership steals time from smartphones, TV, radioJan 17, 2018 by Greg Sterling The study suggests there are about 40 million devices in US homes today. The technology behind AI in PPCJan 17, 2018 by Frederick Vallaeys Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring Search Engine Land Source
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Ethical Seo Tips on 2018 | GOOGLE HAS A BRAIN? | RankBrain SEO Tips | RankBrain SearchEngine Land GOOGLE HAS A BRAIN? | Ethical SEO Tips 2018 | What is RankBrain SEO 2018 Tips | Rankbrain Search Engine Land | Ethical Seo | ethical seo tips 2018 | Ethical seo tips 2018 ethicalseotips | Ethical seo tips 2018 YouTube SEO Tips and Tricks for 2018 RankBrain & SEO impact explained Let’s take a look inside Google’s own SEO brain, RankBrain, and try to understand what it is that lies behind the search engine algorithms and how RankBrain works with Google Hummingbird and other SEO updates in the future. RankBrain,SEO,Organic results,Google Algorithm,Google Updates,Hummingbird,Marketing Tips,Google News,Google Speculation,Online Marketing,SEO Updates,SEO Changes,Search engine Algorithms,RankScanner” doodleblue is a creative technology services company that specialized in Mobile Application Development, Website Portal Development, Custom Software Development and Digital Marketing Solutions. We are passionate about product development and building creative solutions in an exciting and relaxed atmosphere. Wear Shorts, Play Carom, Refresh your mind with yoga at doodleblue. Seo Company in chennai Seo Company Seo service Google Rank brain SEO Rank Brain SEO (Search Engine Optimization) tutorial for beginners. In this video, you will learn all the necessary SEO techniques to rank your websites high in Google search engine. All the training is provided in a step-by-step newbie friendly way. An ideal guide for anyone who is new to the web and doesn’t want to spend countless hours jumping from one website to another trying to find the right SEO information! I will explain all the necessary basics by optimizing my website, and through informative slides so you can also do same at home. What Is SEO? Search Engine Optimization consists on the process of optimizing your websites pages so they can better rank on Google SERP (Search Engine Results Page) for the keywords you’re targeting. Why Should You SEO? If you’re looking to get free, highly interested visitors to your website from the search engines then you must learn how to SEO. Besides, if you love the smell of money in the morning then there’s no better way! What Is a Keyword? A keyword or search phrase is anything you type in Google’s search box so you can find more information about a specific topic in the listing of relevant websites they provide. How to Rank High On Google? Over the years, a lot of factors have changed when it comes to SEO. Google is far more strict in the content they rank high in their search engine. Besides, you can no longer achieve good results in a matter of few months with a new website. For this reason, SEO is a long-term investment in the traffic you get to your website. Yet, there are a few key elements that will make you succeed online, and have a website, which will stand the test of times these are: – Always provide high-quality and relevant content – Constantly think about user experience – Initially, build your brand in […]
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This Thursday, join our experts as we explore how search marketing strategies fared in the 2017 holiday season. We’ll share results of a year-end survey that reveals how marketers adjusted their search strategies in 2017 and take a look at overall results of the shopping season to see if those efforts paid off. We’ll also examine best practices for search marketing for the 2018 holiday shopping season. Register today for “Holiday Retail Search Strategies 2017: What worked, what didn’t,” produced by Digital Marketing Depot and sponsored by SMX. Speakers: Brad Geddes is a co-founder of Adalysis, an ad testing and recommendation platform. Brad is the author of “Advanced Google AdWords,” the most in-depth book ever written about Google’s advertising program. He has been working in paid search since 1998. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix reverse image search bugJan 15, 2018 by Barry Schwartz “Pages that include matching images” section is not showing image thumbnails as it should. 3 ways to kick-start your SEO in 2018Jan 16, 2018 by Casie Gillette The new year is a great time to take a step back and review your campaigns to see where you can make improvements. Columnist Casie Gillette shares her ideas for starting off 2018 right with SEO. Katy Jurado Google doodle marks 94th birthday of film star from the Golden Age of Mexican cinemaJan 16, 2018 by Amy Gesenhues Born in Guadalajara, Mexico, Jurado won a Best Supporting Actress Golden Globe Award for her role in the 1952 Hollywood classic “High Noon.” Martin Luther King Jr. Day 2018 Google doodle honors Dr. King & his dream for a better worldJan 15, 2018 by Search Engine Land Source
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The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only reason to secure your seat now. In fact, here are 10 more for you to chew on. Stay up-to-speed on the latest in search. The search marketing industry is defined by change. Honestly, between the time you read this email and Day 1 of the conference, something will change — and it could be something major. At SMX West, you’ll be trained on the most cutting-edge tactics, as well as the latest breaking news and developments. View the complete agenda and our special SEO, SEM and Retail tracks. Take a deep dive. Attend an SMX workshop. Choose from full-day, rock-star seminars on Google AdWords, advanced SEO, social media advertising, Google Analytics, mobile optimization, technical Search Engine Land Source
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In a previous column, I addressed the challenges paid search advertising can present to industrial manufacturers who sell capabilities versus stock products. Another challenge is the AdWords help files themselves. As an advertising platform, AdWords is geared more to retailers — when a platform uses common retail products to illustrate keyword strategies, it’s often hard to see how the example relates to keywords for complex manufacturing capabilities. For example, under Basic Tips for Building a Keyword List, AdWords uses the example of men’s shoes: If you’re a manufacturer offering a capability or products manufactured to engineers’ specifications for use in unique applications, it can be tough to come up with multiple basic categories if you’re thinking in terms of clothing items. “Well,” you might think, “we make precision machined parts,” or, “we electropolish stainless steel parts. I can’t think of another category.” This confusion then carries over into keyword match type. “If you sell hats,” says one of the help files,
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Google has confirmed it is working on a fix for a bug that is affecting reverse image search, which can be used to find related images, sites using an image and other sizes of an image. Because of the bug, first reported on Thursday, the section of those search results that typically show “Pages that include matching images” no longer display the thumbnails of matching images or their dimensions. Danny Sullivan, Google’s public liaison for search, confirmed the reverse image search bug on Twitter Saturday. Sullivan added that a fix is in progress and that it could “take up to a week for the fix to fully roll out to everyone.” This is what you should see in the “Pages that include matching images” section of reverse image search results: This is how that section appears — without the thumbnail images and images dimensions — as a result of the bug. Again, this should be resolved within a week, according to Google. The post Google to fix Search Engine Land Source
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Google is marking Martin Luther King Day with a doodle designed by the guest artist, Cannaday Chapman. According to Chapman, his image of a young girl on her father’s shoulders listening to Dr. King speak is meant to evoke Dr. King’s dream of creating a better world for all children. “It may appear that this movement or any civil rights movement was brought about by one person, but it’s the people that have the power to bring change,” says Chapman whose artwork highlights Dr. King’s audience versus depicting an image of the civil rights champion. Leading to a search for “Martin Luther King Jr. Day 2018,” the doodle was created in collaboration with the Black Googlers Network, an internal employee group focused on on empowering Google’s black community. Chapman says he wants his artwork on Google’s homepage to inspire people to reflect on this moment in history. “I would like people to remember that current events and Search Engine Land Source
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SEO Consultation – Follow Along As We Optimize A Content Marketing Campaign For The Search Engines Does your website not deliver as many visits from Google as you like? Properly optimizing your content for the search engines is key… In this video, you can follow along as I coach a friend on how to implement SEO best practices for his website and niche. Before I get into the extended description, here are a list of the resources used and mentioned from the live video on SEO. For the keyword tool, go here: http://ift.tt/2mzFPdF For a video that covers the basics of SEO, go here: https://www.youtube.com/watch?v=Nu5lo2_WC1c For the previous consultation focused on Keyword Research for another friend, go here: https://www.youtube.com/watch?v=O_FfdjNOgpQ&list=PL0sOKzn__yK2dufOveT6OWr-3mMdNAIYL When you are ready to start creating optimized content for the search engines, this video reveals my SEO hack to create great search optimized content fast: https://www.youtube.com/watch?v=sDl16D71riQ For the YouTube SEO video, go here: https://www.youtube.com/watch?v=ffkxuvFAE2k Previous feedback from my keyword research video where I analyzed a friends website and did a keyword research session for him was great. Many comments stated that you got a lot of value hearing me go deep in one real world niche versus using hypotheticals. So in this video,, we do just that… My friend Billy Elusive’s site has been stagnant in the search engines for years. He used to be on aggressive content publishing schedule, but is not receiving the results he once enjoyed. This is because Google has changed the game on search engine optimization many times over the years. Publishing 500 word articles every day is no longer enough… Google wants to see in-depth posts linked to other relevant in-depth posts all positioning your website as the authority on a specific topic. How do you do that? Great question… The first step is to come up with the different main categories that your content falls under. Using the keyword research tool you can find out which ones of these have the highest potential search volume and lowest competition. Once you’ve identified the first main area you want to build an SEO silo within, you then do more research for the long tail keyword phrases around that topic. Once you find the main tear to keywords, you can begin to look at the specific post topics in the tier 3 keyword phrases. When you publish your content the tier 3 content links up to the tier 2 content…. And the tier 2 content links up to the top tier content for your main keyword phrase. When you build out your content marketing strategy in this way you’re able to leverage your own sites authority plus the authority from social media while giving Google hyper-targeted content pieces that are incredibly relevant to your users’ needs… All increasing the likelihood of top Google rankings. This method also allows you to focus on the longtail keywords first. You can find the low hanging fruit phrases, dominate those, then build your authority while driving traffic from day one. […]
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Today’s Google doodle pays homage to the Chinese linguist Zhou Youguang on what would have been his 112th birthday. Youguang helped create the Chinese phonetic alphabet called Pinyin. He spent three years developing the system of ‘spelled sounds’ that led to the international standard for Romanized Chinese — earning Youguang the title, “Father of Pinyin.” “The new system transformed China’s literacy rate, providing more natural passage into the written language, which requires mastering thousands of characters,” writes Google on the Google Doodle blog, “It bridged multiple Chinese dialects with its shared designations of sound. Today, schoolchildren learn Pinyin before characters, and it is often used to input characters on smartphones and computers.” Google says without Youguang’s efforts, phonetic translations of the Chinese language would have never have existed, “The world would still be referring to Beijing as Peking, and to Chongqing as Chungking.” The animated doodle highlights Youguang’s work by flipping the Os within Google’s name from Pinyin (Gǔgē) Search Engine Land Source
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FLAT vs. Depth for Web Design in 2018? A Quick Tutorial https://coursetro.com – I’ve been a UI designer since the late 90’s, so, I’ve seen a lot of the trends come and go. Flat design however has stuck around. Is it always the best approach? Get my take as I walk you through my process!
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Search Engine Optimization SEO Bangla Tutorial – What is XML Sitemaps? How to Create XML Sitemaps Search Engine Optimization SEO Bangla Tutorial – What is XML Sitemaps? How to Create XML Sitemaps step by step tutorial in Bangla. Subscribe My YouTube Channel:http://bit.ly/2idDXDo How to check duplicate title and description: https://www.youtube.com/watch?v=IbsfVitegDc How to optimize meta description: https://www.youtube.com/watch?v=sEJCmQ_XOA0 How to optimize title tag: https://www.youtube.com/watch?v=Nd3E1rndIMg&t=25s Onpage SEO guide: https://www.youtube.com/watch?v=jMjOSqAu1zA&t=689s XML sitemaps are one of the best on-page ranking factor, it helps you to crawl and index your website fastly. XML stands for Extensible Markup Language. XML site map Bangla tutorial why you should use XML site maps: The XML sitemap tells Google to crawl and index your website. It tells Google what kind of information is on your website. The XML sitemap tells Google when your content was updated XML sitemap tells Google how often your content is updated. The XML sitemap tells Google how important your content is. The XML sitemap helps Google crawl your website in a more effective way. How can I start this process Create your XML sitemap. Add it to your website. Submit your XML sitemap to Google through Google Webmaste. To create XML site maps you can use the website like www.xml-sitemaps.com. If you have a custom site like HTML, PHP then this site can help you to create a free XML sitemap. But if your site is cms like WordPress you can use a plugin to create sitemaps. One of the best plugins for XML site maps is Yoast. After creating your site maps your next steps is to add this site maps into your website. Once you have done your last steps is to submit sitemaps to google webmaster.
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Allyson Wright from the Google My Business team announced today that the video upload feature we saw being tested is now available for business owners in the Google My Business dashboard. Business owners can “view videos added by customers and upload videos about their business for customers to view,” she said. The video maximum length is 30 seconds, and after a video is uploaded, it can take up to 24 hours for it to be visible on the business listing in Google Maps or the local web search results. Merchants should soon have the ability to flag inappropriate videos through their dashboard, and Google also promises mobile support in the future. To add video to your business, go to the Google My Business dashboard and click on the “photos,” then select the “video” link at the top. After it loads, select the option to “Post Videos.” Drag and drop the video to the box. The video will begin uploading. After the video is Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz Videos can appear on Google Maps and local search listings. 4 reports you can pull from Ahrefs that you didn’t know existedJan 12, 2018 by Kevin Rowe Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out? Search in Pics: Google Brain jacket, puppy dog eyes & deprecated GoogleBotJan 12, 2018 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A deprecated GoogleBot: Source: Instagram Google Brain jacket: Source: Instagram Google dog with puppy eyes: Search Engine Land Source
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I hope you’ve had a great week as the new year truly kicked into gear. Calling all incredible search marketers (psst, that’s you)! Entries for this year’s Search Engine Land Awards are now open! Our fourth annual awards event will be held at SMX Advanced in Seattle this June. With more than 25 categories across the various disciplines of SEO and SEM, the entire industry is invited to participate. Stay tuned, as we will be showcasing past winners and sharing what makes a great Search Engine Land Awards entry. Thank you to all who contributed to our Holiday Retail Survey. If you haven’t had a chance to participate, there is still time. Take the survey here. We will be sharing the results during our Holiday Retail Search Strategies webinar on Thursday, January 18. Register to learn from Aaron Levy, Brad Geddes and Elizabeth Marsten in a look at overall results of the shopping season. Have some industry or community news Search Engine Land Source
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7 Free Tools to Rank #1 on Google | SEO Optimization Techniques to Skyrocket Your Rankings You want to rank number one on Google. How do you do it?►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: http://ift.tt/2313ZvR Read more on my blog: http://ift.tt/2ytuIas Most people say you need to build links. Most people say you need to do on page SEO. But where do you start? Hey everyone, I’m Neil Patel, and today I’m going to share seven free tools that will help you rank number one on Google. Tip #1: Quick Sprout Analyzer. Quick Sprout’s a free tool, go to quicksprout.com, put in your URL, it’s a gamified SEO application, and it’ll break down the problems, and will walk you through how to fix them step by step. If you’re not putting in the right keywords in your title tag or your description or your alt image tags, Quick Sprout will tell you, and Quick Sprout can publish them all for you. This will help with SEO optimization and google ranking. #2: Yoast SEO plugin. It’s one of my favorite tools. With the Yoast SEO plugin, every time you publish a blog post, it’ll give you a score and tell you, hey, here’s how you can optimize every single one of your blog posts to get the maximum amount of traffic. #3: Google Search Console. With Google Search Console every time you publish a new blog post or a page, you have an XML site map. The XML site map is created by the Yoast Plugin which you then submit to Search Console. Search Console shows you how many impressions you’re getting, how many clicks you’re getting, which pages are popular, and it even shows you which keywords are getting a lot of impressions for, but not a lot of clicks. You can then go and optimize your content by adding those keywords in, adjusting your title tag, your meta description to include those keywords, and maximize your click-through rate and boost your google ranking. #4: Google Trends. Google Trends shows you brand queries. That way you’ll know which brands are more popular and what people are searching for. Take the car industry for example. There’s General Motors, and BMW. They both have millions of dollars to spend on SEO. They both have millions of back links. How does Google know which to rank higher? One of the factors within Google is brand queries and Google Trends will show you that BMW is searched far more than General Motors. So what’s Google going to do? They’re going to rank the more popular car manufacturer ahead of the other. #5: websiteresponsivetest.com More people are using Google on their mobile or tablet devices than they are on their desktop or laptops. You want to make sure your website is responsive, and people on mobile devices can load your website extremely fast, and using this free tool, it’ll show you how other websites and mobile […]
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Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue. Attend this webinar and learn how to: target consumers with the right message at the right time with the right CTA. find lookalike audiences to acquire new customers and grow revenue. use phone call analytics to target audiences likely to call and convert. integrate targeting strategies into cross-channel campaigns for better ROI. Register today for “Advanced Ad Targeting Strategies for AdWords, Facebook and Display,” produced by Digital Marketing Depot and sponsored by DialogTech. The post Advanced Ad Targeting Strategies for AdWords, Facebook and Display appeared first on Search Engine Land. Search Engine Land Source
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The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice assistants” (let’s assume that’s smart speakers) grew roughly 103 percent in Q4 vs. a year ago. Most of these sales (79 percent) took place in the fourth quarter (lots of gifts). Data from ADI and other third-party analyst firms justify the assertion that smart speakers became the fastest-selling consumer technology last year, dramatically outpacing wearables and VR. ADI’s analysis is based on retail sales data and a survey of more than 1,000 US consumers. According to the study, more than 50 percent of consumers who own smart speakers use them at least daily, with 22 percent saying they also shop using voice commands. Source: Adobe Digital Insights (2018) Nearly three-quarters (72 percent) of respondents, according to ADI, now consider voice recognition capabilities to be “good.” With only 4 percent saying they’re “poor.” In addition, only a minority of
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Smart speaker sales grew 103% last yearJan 11, 2018 by Greg Sterling The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. Advanced Ad Targeting Strategies for AdWords, Facebook and DisplayJan 11, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue. Attend this webinar and learn how to: target consumers with the right message at the right time with the […] SEO trends and Google changes to expect in 2018Jan 11, 2018 by Pratik Dholakiya Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. Recent Headlines From Marketing Land, Our Sister Site Dedicated Search Engine Land Source
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Greetings from the future! I’m writing to you from January 2019. Since search is such a dynamic space, with every year bringing unexpected developments, I thought it would be helpful to use my knowledge as a denizen of the future to give you a glimpse into what’s to come in 2018. So for you, this is a look forward — but for me, it’s a year in review. And let me warn you, you’d best buckle up! (Let’s get the obvious out of the way first: Sorry folks, I can’t tell you which cryptocurrencies take off, as I promised some guy named Doc Brown I wouldn’t, but I can say that AI-investment programs sure do a number on it.) The top stories in search in 2018 The big question for Search Engine Land readers, of course, is, What the heck will happen in search in 2018? Obviously, I can’t cover everything, but here are the top stories that will make Search Engine Land Source
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Based on Alexa traffic rankings, YouTube is the second most visited site on the web, right after Google. Unfortunately, a lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing your content — just like your website. It’s easy to find videos with millions of views and videos with almost none that are basically the same. The difference between success and failure often boils down to a few elements. When it comes to YouTube SEO, a lot of the optimization work can be encapsulated into a process that you can apply to all your old videos and then to each video as you publish it. And you’re about to learn that process. Here’s what you need to know if you want your content to rank number one on YouTube for the keywords you care about. The basics This section contains the essential background information you’ll need to understand Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google PageSpeed Insights now uses real data from Chrome browser usersJan 10, 2018 by Barry Schwartz Google has revamped their pagespeed tool to give more insights into how fast their pages really load. Google is sunsetting AdWords Review extensionsJan 10, 2018 by Ginny Marvin The text ad extension will be removed from AdWords entirely next month. YouTube SEO 101Jan 10, 2018 by Stephan Spencer In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos. Looking back at 2018 in search: A time traveler’s year in reviewJan 10, 2018 by Dave Davies What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year’s major search developments will be. 2018 Search Engine Land Awards Search Engine Land Source
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SEO In 2018 – Free SEO Training Guide For 2018 Get up-to-date with your 2018 SEO skills in my annual video, covering a range of industry topics and giving advice for the year ahead. Basic SEO, SEO For 2016 – https://www.youtube.com/watch?v=EHfJEaHPTR0 Timestamps: SEO Basics – 00:50 SEO is STILL Getting Harder – 01:22 Penguin / Penguin 4.0 – 02:10 End of Year Link Penalties – 03:30 Anchor Text & Ratios – 05:14 Mentionless Backlinks – 06:56 Content Intent / Link Placement Intent – 08:06 SSL Certificates – 09:18 Schema – 10:16 Rich Snippets – 12:00 Persoanlized SERPs – 13:26 Mobile & Tablet Optimization – 14:36 Page Load Time – 15:58 Voice Search – 16:50 A.I. & Machine Learning – 18:10 Thanks For Watching – 19:30 Twitter – https://twitter.com/charles_seo Facebook – https://facebook/com/thecharlesfloate My FREE SEO Course – http://ift.tt/2qFvw8w Additional Links: Link Building Guide – http://ift.tt/2dJ4KYl Local SEO Guide – http://ift.tt/2iJkuek OnPage SEO Guide – http://ift.tt/2eo5Mu3 Affiliate SEO – http://ift.tt/2fY4TZy
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I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, content is important. Google loves quality content. Your visitors love content. But writing content for the sake of writing content simply makes no sense. If your marketing department has a mandate that you must write x number of blog posts per month, you need to change direction — and here’s why. On WordPress alone, 86.4 million blog posts are published every month. That’s a lot of content! Sadly, most of the content that’s posted is not well written and will never see the light of day — much less the first page of Google’s search results. Simply put, there are only a few spots on the first page of Google, and the chances of each of your blog posts making it on the coveted first page of Google for the keywords you’re targeting are slim to none. This is especially true for brands that have Search Engine Land Source
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Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split testing only under certain conditions, and otherwise, the risk is very high that the results will be misleading or false. That said, there are a few split-testing methods that can give insights into your Google Shopping efforts. This white paper from Smarter Ecommerce will help you answer questions like these: Which types of split testing are there for Google Shopping? What are the advantages and disadvantages of each test? How can I be sure that my split test will give valid, meaningful results? Which tests provide reliable, objective conclusions? Visit Digital Marketing Depot to download “Split Testing with Google Shopping.” The post Split testing Google Shopping campaigns appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces solution to longstanding AMP cache URL display problemJan 8, 2018 by Michelle Robbins Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results. It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystemJan 8, 2018 by Greg Sterling Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars. Split testing Google Shopping campaignsJan 9, 2018 by Digital Marketing Depot Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split Search Engine Land Source
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Google has removed search ads related to addiction treatment in the UK, following an investigation by The Sunday Times (registration required). The investigation revealed an ongoing issue with middlemen bidding on the terms and receiving large kickbacks from the private centers where the searchers are ultimately referred to, in a practice called “patient brokering.” The companies frequently masquerade as impartial help lines without disclosing their business model to the searchers that encounter them. The move to remove them from UK results follows an earlier change in the US. Google began removing ads from addiction treatment-related query results in the US starting in September of last year. The practice of patient brokering is illegal in several states in the US, but it is not illegal in the UK. Critics of the practice cite this as one of the reasons for the increased cost of care, pointing out the high commissions paid out to the referral agents have to come from somewhere. Those Search Engine Land Source
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Google has accidentally removed a number of news publishers from Google News over the past few days. Many news publishers were found complaining in the Google News forums. Google has confirmed with Search Engine Land that this was accidental. We do expect those publishers to be reinstated into Google News by the end of the day. Maricia Scott, engineering director Google News, told us: We apologize for the issue that resulted in a number of sites being delisted from Google News. This was an unintentional technical issue and not something we did manually. We are working hard to identify the sites that were incorrectly affected and will get them back in as soon as we possibly can. You can check if your news site is included in Google News by conducting a site command in Google News or searching for recent story headlines in Google News. You can also check your index status in the Google News Publisher Center. If you no Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google accidentally removes news publishers from Google NewsJan 8, 2018 by Barry Schwartz It is expected that affected publishers will be reinstated by the end of the day. Google removes addiction treatment ads from UK search resultsJan 8, 2018 by Susan Wenograd The move follows the September crackdown in the US on referral agents using AdWords. Google to roll out new Search Console features in coming weeksJan 8, 2018 by Barry Schwartz After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users. What the development of visual search will mean for SEOJan 8, 2018 by Kristopher Jones Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology. Search Engine Land’s Community Corner: Industry veteran releases new book, our Search Engine Land Source
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How Does Technical SEO Work? (And Why You Need It) – John Lincoln, Ignite Visibility Technical SEO is a very important part of search engine optimization. Technical SEO resources http://ift.tt/2hATthG http://ift.tt/2gCWjh3 http://ift.tt/2yDLeZk Google has made SEO and website builders have made SEO incredibly complex. Because of this, there is a massive field called technical SEO. Most medium to large websites have someone who reviews their technical SEO at least once a month. Websites break or are blocked all the time, that is why you must invest in technical SEO, or you could lose all your traffic. Also, with the right technical SEO tweaks, you could get much more traffic. John Lincoln is a technical search engine optimization expert who has worked with thousands of websites over the years. In this video, he covers blocked websites, websites with content stolen, categories, pagination and many more items in technical SEO. Watch this video to learn more about technical SEO now. If you have a question about technical search engine optimization, ask below.
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How To SEO Your Ebay Store Categories Make sure to subscribe to the channel! My Blog – http://ift.tt/2AAcVyW How to edit your ebay store categories for better SEO … The key to selling more items on eBay is to get more eyes or visits to your listings. To get more visits to your listings you can SEO your listings for the Cassini eBay search engine, SEO your pictures for better search results and if you own a store you can also SEO or optimize your keywords in your store categories. Step 1 – Go To Your eBay Store Step 2 – Click on Manage Your Store Step 3 – Left hand side bar – Click on Edit Keywords Step 4 – Right Hand Side Bar – Click on edit Step 5 – Follow the input fields provided. Step 6 – Save Now you have helped to SEO your ebay store Categories with the best keywords for the listings you have up and running. Happy Selling!
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Happy new year! If, like me, you’re just getting caught up on industry news and announcements, I’ll share a couple of noteworthy items you may have missed over the past two weeks: We shared the top 10 columns published in 2017. Cheers to our talented contributors Sherry Bonelli, Joy Hawkins, Dan Sharp, Paul Shapiro, Wesley Young, Nate Dame and Aleyda Solis Christoph Cemper, CEO of LinkResearchTools, released his book “Spaghetti Code: Detangling Life and Work with Programmer Wisdom“ Our sister site, Marketing Land likewise notes the top 10 columns published there in 2017. Congrats again to our expert marketing columnists! Have some industry or community news you want to share? Drop us a note at community@searchengineland.com! Our own Barry Schwartz continues his “Honor an SEO/SEM” series at his blog, and this (and last) weeks’ honored nominees are: Aleyda Solis – nominated by Gianluca Fiorelli and known to all that are fortunate to call her friend as a tiny tornado of Search Engine Land Source
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As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements, including rich snippets, rich cards and enriched results. As a marketer, those terms probably aren’t new to you. They’re intended to make search results stand out by incorporating additional information in the form of pictures, review stars and so forth. Below, I’ll cover everything you need to know about rich results going into 2018. 1. Structured data is generally used to obtain rich results Structured data is coded within your page markup and is used to provide information about a page and its content. In addition to helping Google better understand your page content, structured data is also used to enable rich results. Although not all structured data leads to a rich result, marking up content with schema.org structured data (commonly called “schema markup”) can certainly improve your chances of obtaining a rich result in SERPs. Certain kinds of schema markup, such as Search Engine Land Source
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Google said in a blog post this morning, “The [Google] Assistant is now available on more than 400 million devices.” When Google says “devices” it’s including Android smartphones, tablets, TVs, headphones . . . and Google Home smart speakers. What we don’t get from the post is how many Google Home, Mini and Max speakers were sold in 2017. Four hundred million is a massive number but it’s going to be mostly Android smartphones. If Google were really psyched about the Home figures it would have called them out specifically. We can make a crude estimate of how many Google Home devices there are in US households. Based on a review of data from NPR, Strategy Analytics and Consumer Intelligence Research Partners, it appears that Google Home has roughly a 25 percent share of the US smart speaker market. Specifically, Strategy Analytics estimated that Google’s share of Q4 smart speaker sales was 24 percent. Walker Sands (“Future of Retail 2017“), Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Assistant now on more than 400 million devicesJan 5, 2018 by Greg Sterling Sales of Google Home smart speakers are considerably smaller. The AdWords 2x budget change: How’s it going?Jan 5, 2018 by Ginny Marvin Search marketers weigh in on their experiences since the change took effect in October. 10 facts about rich results that all SEOs should knowJan 5, 2018 by John E Lincoln Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them. Search in Pics: Google’s floppy sofa, rusty Android head & dancersJan 5, 2018 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Search Engine Land Source
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Search Engine Optimization (SEO) Kya Hai? | Hindi Explaination What is SEO? Search Engine Optimization ek process hai jissey aap aapke website ko Google ke top list par lekar aa sakte hai. Learn about SEO in Hindi. May you have any questions please connect with me on: http://ift.tt/2CJkOYO (or) http://ift.tt/2AxQHNT
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Online advertising experts love to talk about the importance of matching your landing page content to your ads. And you’ll get no argument from me — it’s a great way to improve the performance of your online advertising. I mean, it just makes sense. People click on your ad because the messaging resonates with them. If you have the same messaging on your landing page, that should resonate with these users and cause them to convert, right? As great as this approach is, the success or failure of a “match your landing page to your ads” approach to advertising rides on one critically important assumption: that you’re using the right ad messaging. Unfortunately, if your landing page strategy is based on your advertising strategy, there’s no easy way to test this assumption. You are fundamentally limited by your ability to predict what messaging will work for your target audience. If you’re way off-base, there’s no real way to know. But what if Search Engine Land Source
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SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. SMX is the place to learn trusted SEO & SEM best practices straight from the experts. Here’s a sneak peek at some of the sessions in store: The Latest In Advanced Technical SEO Successful SEO Using Markup & Structured Data All Google Manual Penalties Explained JavaScript & PWAs: What SEOs Need To Know SEO For Google’s Mobile-First Index & Mobile-Friendly World Must-Have Reports For Search Advertisers Understanding Offline Targeting And Attribution Competitive Research For SEM Faster & Smarter: Moving From Manual to Automated SEM Campaign Management Advanced Audience Targeting & Management Tactics How To Maximize & Measure Performance On The Google Display Network B2B SEM: Meeting Specific Challenges With Really Smart Tactics There’s only one way to take full advantage Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unite your team at SMX West! Save big on SEO & SEM training with group rates!Jan 4, 2018 by Search Engine Land SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. SMX is the place […] How to reverse-engineer your online advertising strategyJan 4, 2018 by Jacob Baadsgaard In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Holiday Retail Search Strategies 2017: What worked, what didn’tJan 4, Search Engine Land Source
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Career in Web Designing – Course , Degree, Salary ,how to Design website,HTML,Java, software How to Become a Web Developer? How to start Web Designing Business:- https://youtu.be/rYKn4_H6Hbw
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Most marketing professionals don’t give much thought to the regulatory climate. In the US, unlike Europe, privacy laws are largely industry-specific and targeted toward healthcare and financial services. Thus, marketers have largely been able to rely on lawyers to provide privacy disclosures and then go on to business as usual. Yet there are a number of indications that a tipping point may be near, giving way to new regulations that demand significant changes in business practice. These changes can have a disproportionate impact on small and medium-sized local businesses. And varying standards across state lines means that companies with local operations in different states may have to make multiple adjustments. Below, I take a look at the current environment and indicators that major changes are due in 2018. Then I cover seven ways changing privacy laws will impact the local search market. Deregulation on federal level driving changes on state level With all the news on Net Neutrality last month, you Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How much will privacy regulation disrupt the local search market in 2018?Jan 3, 2018 by Wesley Young Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: 18 link resolutions for 2018 DialogTech adds multichannel analytics with its purchase of dashboard provider Swydo The top Walmart and Amazon product page experiences of 2017 Search News From Around The Web: 11 Super Easy (& New) Ways That Boosts Your Site Speed Like Never Before, SEM Rush Complete Guide to Google Panda Update in 2018, Ignite Visibility Dedicated IP Address vs Shared IP Address (Debunking Myths), Kinsta Google faces new discrimination charge: paying female teachers less than men, The Guardian Google Says Your Mobile Internal Link Search Engine Land Source
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According to a report appearing in Reuters, Google’s parent Alphabet is considering a sale of reviews publication Zagat. The company was purchased in September, 2011 for a reported $151 million in the wake of a failed deal to acquire Yelp. At the time Google needed local reviews content to better compete in local search with rivals such as Yelp, TripAdvisor and others. Marissa Mayer was responsible for the acquisition. Less than a year later Mayer became Yahoo’s CEO. The Reuters report says, “Google has held informal talks in recent months with multiple companies about offloading Zagat . . . Any deal would likely involve the Zagat brand name and website . . .” Whether the sale will actually happen and any potential purchase price are uncertain. If Zagat did sell it almost certainly would fetch less than what Google paid for it. Its brand has undoubtedly declined in value during the nearly seven years Google has owned and managed it. Google clearly Search Engine Land Source
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