Apple says HomePod is finally coming on February 9, but can it compete?

Having missed the holiday shopping cycle, Apple is finally releasing its HomePod smart speaker on February 9. It will initially be available in the US, the UK and Australia and later “this spring” in France and Germany. With its higher price ($349) and late entrance, Apple is definitely an underdog versus Amazon and Google. There’s evidence that more than 40 million smart speaker units are already in US homes, the majority of which are Amazon Alexa devices. However, there are roughly 125 million households in the US, so the market is far from saturated, and there’s some indication of demand for HomePod. Many of the devices sold, however, have been at the low end of the market (Google Home Mini and Amazon Echo Dot). Apple has no such lower-end offering and has positioned its HomePod as a premium speaker, competing with Sonos (which has a version with Alexa). The company is also using HomePod to promote Apple Music. Unlike Google Home

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