SearchCap: Google to sell Zagat, videos in Google My Business & new research

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unite your team at SMX West! Save big on SEO & SEM training with group rates!Jan 4, 2018 by Search Engine Land SMX West will be here before you know it! The largest gathering of search marketers on the West Coast is happening March 13-15 in San Jose, California. You’ll get three days of unparalleled SEO & SEM training — more than 60 thoughtfully sequenced, expert-led sessions and keynotes across eight deep-dive tracks. SMX is the place […] How to reverse-engineer your online advertising strategyJan 4, 2018 by Jacob Baadsgaard In PPC, we often talk about eye-catching ad copy — but columnist Jacob Baadsgaard suggests that, rather than focusing on different ways to catch your customer’s eye, advertisers should start by looking at what customers are already responding to. Holiday Retail Search Strategies 2017: What worked, what didn’tJan 4, Search Engine Land Source

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