Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: There’s nothing stopping climate change deniers from using Google AdWordsJan 2, 2018 by Ginny Marvin The latest case study on ways in which targeting algorithms determine the kinds of ads we see. Report: Amazon in discussions with consumer brands about ads on AlexaJan 2, 2018 by Greg Sterling CNBC report says product promotions on Alexa are already being tested. 18 link resolutions for 2018Jan 2, 2018 by Julie Joyce Columnist Julie Joyce gives us her list of 18 link resolutions for a wonderful and link-worthy 2018. Do you have a shot at ranking for that phrase?Jan 2, 2018 by Eric Enge Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target. New search quality Search Engine Land Source
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