Smart speaker sales grew 103% last year

The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice assistants” (let’s assume that’s smart speakers) grew roughly 103 percent in Q4 vs. a year ago. Most of these sales (79 percent) took place in the fourth quarter (lots of gifts). Data from ADI and other third-party analyst firms justify the assertion that smart speakers became the fastest-selling consumer technology last year, dramatically outpacing wearables and VR. ADI’s analysis is based on retail sales data and a survey of more than 1,000 US consumers. According to the study, more than 50 percent of consumers who own smart speakers use them at least daily, with 22 percent saying they also shop using voice commands. Source: Adobe Digital Insights (2018) Nearly three-quarters (72 percent) of respondents, according to ADI, now consider voice recognition capabilities to be “good.” With only 4 percent saying they’re “poor.” In addition, only a minority of

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