Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces solution to longstanding AMP cache URL display problemJan 8, 2018 by Michelle Robbins Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs in the search results. It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystemJan 8, 2018 by Greg Sterling Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars. Split testing Google Shopping campaignsJan 9, 2018 by Digital Marketing Depot Many retailers and marketers want to review the performance of their Google Shopping campaigns with split testing, whether it’s to establish if a tool will offer more efficiency than manual implementation or to compare two tools against each other. However, the Google Shopping channel lends itself to accurate split Search Engine Land Source
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