SEO for Growth | Search Engine Optimization Book Bonus offer page: http://ift.tt/2cAAn3H SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs, by John Jantsch and Phil Singleton. Learn about the new rules of search engine optimization, how develop and SEO mindset, and how to build SEO into your entire market plan. Learn more at: http://ift.tt/2bxogYz
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Improving marketing performance often involves a lot of spot treatment: you spend some time working on your paid search campaigns, then you spend some time working on your organic search, and so on and so forth. One of my favorite things about conversion rate optimization (CRO) is that so much of it is channel-agnostic. How often do we get the chance to work on one central project that stands to improve the performance of all of our channels at once?! Not often enough! Plus, no matter how well your channels are already performing, there’s always opportunity to generate more business by facilitating conversion. Check out the suggestions below to uncover pain points and actionable tips for increasing conversion rate. Put your best foot forward The likelihood of conversion begins before a prospect even reaches the website. We all know that different keywords are likely to perform differently; that’s why advertisers bid differently on different keywords. But this understanding isn’t often translated Search Engine Land Source
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Indirect distribution has always been a powerful way to go to market — if you can overcome its inherent challenges. Getting hundreds or thousands of local business owners on the same page has traditionally created problems with brand compliance, funding and local execution. But how would your Brand look at your go-to-market strategy if innovations in modern channel marketing technology could eliminate these challenges? This tactical guide from Sproutloud outlines a project plan to address these challenges and help you transform your channel marketing program to reduce operating expenses, improve partner participation and reach more customers. Visit Digital Marketing Depot to download “A Tactical Guide to Upgrading Your Channel Marketing Program.” The post 3 steps to a successful channel marketing program appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips! The newest addition to the marketing mix’s Ps: ProximityMar 31, 2017 by Brian Smith Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. 39 questions with Google at SMX WestMar 31, 2017 by Eric Enge Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. Paid search analytics: What treasures are hiding in your data?Mar 31, 2017 by Jacob Baadsgaard Setting up paid search Search Engine Land Source
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Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google sees local searches as fertile ground for more ad interactions. This strategy has extended to Google Maps, where ads derived from location extensions now populate for searches. These ads are steadily growing in importance, as shown by a rise in the share of traffic attributed to the “Get location details” click type. ‘Get location details’ clicks on the rise While there’s no clean way to view all impressions and clicks from Google Maps, Google confirmed that very nearly all traffic attributed to the “Get location details” click type can be attributed to ads featured on Maps. Taking a Search Engine Land Source
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Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s successful marketers rely on networked data, from data owners sharing contact-level information. The result? Everyone has access to better data than any one brand could assemble on its own. Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B business and contact information, and how you can create a new data source with unprecedented freshness, accuracy, and coverage. Register today for “What Shape Is Your Customer Data In? New strategies to keep contact data fresh and accurate,” produced by Digital Marketing Depot and sponsored by Radius. The post How’s your customer data? Learn how to Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps ad traffic steadily growingMar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. Baidu becomes Google’s biggest ally in mobile page speedMar 30, 2017 by Hermes Ma Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. How to decide ‘Should I bid?’Mar 30, 2017 by Kevin Lee Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it’s worth it to bid and when it’s better to let organic do the work. How’s your customer data? Learn how to keep it fresh and accurateMar Search Engine Land Source
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Yoast Seo Tutorial 2017 – How To Setup Yoast SEO Plugin – WordPress SEO By Yoast Download Yoast FREE( or Purchase PRO): http://ift.tt/2gzm85N Complete SEO Course: http://ift.tt/2dwdUqF OUTSOURCE SEO Cheap HERE: http://ift.tt/2gzj9dT Learn how to use the amazing yoast plugin! The yoast plugin helps optimize your wordpres website for serch enginges like google. You can change the way your website appears in the search engines. It can really increase the organic growth of your website as well. In this yoast seo tuorial, i will cover all the things you need to know about the yoast SEO plugin! The yoast plugin also has features for people to share and identify your website with image sharing, another great way to get more exposure! For more tutorials like this, visit my website at http://ift.tt/25xeDN8 wordpress seo!
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Petru, cel mai tânăr web designer din România O joacă s-a transformat în curiozitate, apoi în pasiune, iar acum este pe cale să se transforme într-o diplomă de master. Nu vorbim despre un tânăr care a absolvit cu brio facultatea, ci despre un băiat de 12 ani din Sibiu., Stiri, Antena 1, 14-11-2014
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Sistrix, an SEO toolset data collection company, published their analysis of the Google Fred update after reviewing “nearly 300 domains.” Their analysis describes the sites and pages that were hit like this: “…advertisement, outdated, thin and scraped content, as well as incomprehensible articles made up of 300 word ‘SEO texts’ pumped to the brim with main keyword mentions and void of any useful information or a sense of readability.” They have confirmed our analysis of Fred, where we said low value content sites were hit by this update. Juan Gonzalez from Sistrix analyzed 300 website domains on Google Germany, Spain, the United Kingdom and the United States, all of which lost Google search results visibility after March 13, 2017. Juan said that “nearly all losers were very advertisement heavy, especially banner ads, many of which were AdSense campaigns … Another thing that we often noticed was that those sites offered little or poor quality content, which had no value for Search Engine Land Source
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Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number. In September, Google extended the now two-year old store visits measurement program to ads on the Display Network and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now positioned to make store visits data available to thousands more advertisers due to advancements in several components of the measurement process. Google measures store visits based on aggregated and anonymized data from users who opt into Location History tracking on their phones, Google surveys and mapping technology. (For more background on how Google captures store visits data, see Under The Hood: How Google AdWords Measures Store Visits and Google’s Surojit Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it has now tracked 4 billion store visits from adsMar 29, 2017 by Ginny Marvin The company says thousands more advertisers will gain access to store visits data as a result of improved measurement techniques and machine learning-powered modeling. Fred’s losers: Sistrix analysis says ad-heavy, thin-content sites hit worstMar 29, 2017 by Barry Schwartz Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update. Bing Ads will automatically migrate monthly budgets to daily in AprilMar 29, 2017 by Ginny Marvin Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads. Why Google’s SEO advice is NOT (always) in your best interestMar 29, 2017 by Nate Dame Google often provides useful information to the SEO community, but columnist Nate Dame argues that Search Engine Land Source
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Secrets of Shopify Course Part 14 – ULTIMATE Shopify SEO -Search Engine Optimization Search engine optimisation = free traffic from Google. Who wouldn’t want that? Get those organic rankings and KEEP them long term with this part of the Secrets of Shopify SEO course. For out FULL Shopify course visit http://ift.tt/2iN6BvW SHOPIFY FREE TRIAL LINK: http://ift.tt/2iNgVE8
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With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. If you are to looking to adopt an SEO software platform, this MarTech Today guide will help you through the decision-making process. Included are profiles of 13 leading SEO tools vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download your copy. The post Compare 13 leading SEO software platform vendors appeared first on Search Engine Land. Search Engine Land Source
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10 years of SMX Advanced For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced search marketers like you. Sessions are fast-paced, interactive and don’t slow down to cover the basics. You’ll learn how experienced SEOs and SEMs like you stay on top of new challenges, and help you overcome them! You’ll leave SMX Advanced with actionable takeaways. Keep reading to see SEO & SEM session and keynote highlights: SEO session highlights: AMP For Advanced SEOs Mobile-First For The Advanced SEO Inside Intel – The Art & Science Of SEO At A Global Scale Attaining Position Zero: Featured Snippets For Advanced SEOs SMX Advanced kicks off for SEOs with Google taking on all questions, covering the most-discussed SEO issues including Fred, how to optimize for the Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search App for iOS gains Gboard, trending widget & 3D TouchMar 28, 2017 by Barry Schwartz An update to the iOS Google Search app gives you more features and bug fixes. AdWords Dynamic Search Ads gain page feeds, will soon support expanded text adsMar 28, 2017 by Ginny Marvin Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign. Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week!Mar 28, 2017 by Search Engine Land For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced search marketers like Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics bug drops some image search traffic from reportsMar 27, 2017 by Barry Schwartz No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix. MarTech beta rates expire this week – reserve your seat nowMar 27, 2017 by Scott Brinker Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech professionals. My hand-crafted agenda is a master class in marketing, technology and management topics. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday These incredibly low rates are available for only a […] Are you keeping up with the increasing demands of content marketing today?Mar 27, 2017 by Digital Marketing Depot Content demands have risen exponentially, driven primarily by changes in
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Upwork Search Engine Optimization Test Answers 2016 by Ramandeep Singh Want to clear upwork search engine optimization test with Top 10 badge? Watch Upwork Search Engine Optimization Test Answers 2016 by Ramandeep Singh now and pass it with Top 10 badge on your profile. For more please visit urbaneratrend.com and also don’t forget to Subscribe this channel to get daily updates.
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Search Engine Optimization (SEO) For Fishing Youtube Channels Search Engine Optimization (SEO) For Fishing Youtube Channels. If you have a solid library of good quality watchable videos and are struggling to get views and subscribers, this might be the key to get your channel growing. If you are only focusing on the content, then you are probably neglecting the source for actually getting your video in front of people. That is what understanding SEO (Search Engine Optimization) will help you do. By creating Titles, Descriptions, and Tags that are specifically searchable, you make your videos findable rather than relying on Youtube to put your video out for you and if you are a smaller channel, the priority to do so is very low. These strategies will help you get noticed. For this video I focused on location as being the primary search subject to focus on. However, you can choose which ever topic you feel can be best to help your channel get noticed. Make sure to give it a try to see what the actual results can be. If it works out for you, make sure you do a search for “SEO for Youtube” and watch a couple of the informational videos put out by community professionals to further hone your SEO. KEY WEST KAYAK FISHING: Equipment Used The Car – 1997 Honda Civic Hatchback DX The Motorcycle – 1997 BMW F650 The Kayaks 1) 2010 Wilderness Systems Tarpon 140. 2) 2012 Hobie Adventure Island w/ Outboard Motor Mount – 2010 Suzuki 2.5 HP 4-Stroke Outboard – Lowrance Hook-5 The Rods/Reels 1) 7′ MH Shimano Teramar, TMS-X70MH, Line Wt. 10-20lb, Lure Wt 1/2-1 1/2oz, Power: Medium Heavy, Action: Extra Fast – Penn Conflict 4000 – Power Pro 20lb – Power Pro 10lb – Andes 15lb pink mono 2) 7′ H Shimano Teramar, TMS-F70H, Line Wt. 15-20lb, Lure Wt 1/2-2oz, Power: Heavy, Action: Med Fast – Penn Conflict 6000 – Power Pro 65lb 3) 5’8″ XH Shimano Treval Jigging Trigger Rod, TVC-58XH, Line Wt. 80-200, Lure Wt, 160 – 270grams, PowerExtra Heavy – Shimano Torium 16 – Power Pro 65lb 4) 7’6″ M Hurricane Calico Jack IM7, CAJ-457, Line Wt. 8-17lb, Lure Wt 3/8-3/4oz, Power: Medium – Shimano Solstace 4000 FI – Power Pro 20lb 5) 6′ Ande Tournament Stand Up Rod, ASU-601A SDRMH, Line Wt. 20-50, Power: Medium Heavy – Shimano TLD-30A 2-Speed – Power Pro 65lb 6) 6’6″ Shimano Trevala, TVC-66MH, Line Wt. 50-100lb, Jig Wt 50-100g, Power: Medium Heavy, Action: Medium Fast – Abu Garcia 6500C3 – Power Pro 30lb 7) 7′ Shimano Trevala, TVC-70ML, Line Wt. 20-50lb, Jig Wt 55-135g, Power: Medium Light, Action: Medium Fast – Abu Garcia 6500C3 – Power Pro 30lb Plus a few other misc saltwater rigs that are used sparingly and some Bass rigs which I won’t use in salt water. Cast Nets -5′ 3/8″ Plastic enclosed weights -6′ 3/16″ Super Spreader SS-1000 1 lb per foot -7′ 3/8″ Mako 1lb per foot Filming GoPro Hero 4 Silver GoPro Hero 3 […]
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Realtor Web Design, Real Estate CRM Application & Online Marketing A Realtor’s one stop shop for all your online and marketing needs. Our bundle of services includes: *Customized Websites *CRM Application *Social Media Management *Lead Generation *Online Marketing & Advertising Our services includes MLS listings, customized realtor’s web design, real estate CRM application, lead generation, SEO, SMM (social media management) across Canada. We are located in the heart of Toronto. Please visit http://ift.tt/2n1cvuy or call us 1-800-439-5065.
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The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing expanded text ads from AdWords, you can convert Bing Ads standard text ads to enhanced text ads (ETA) via Editor by selecting “Export as expanded text ads” from the Export tab in the Ads view. You’ll need to manually add a column titled “Title Part 2” to the Excel sheet. Once you update the ads to fit the ETA framework, import them back into Bing Ads Editor as Expanded Text Ads. At the ad group or keyword level, you can select Enhanced CPC from the Bid Strategy drop-down in Editor instead of Manual CPC. Enhanced CPC adds an element of dynamic bidding in which bids may be increased automatically by up to 30 percent higher for searches deemed more likely to convert and up to Search Engine Land Source
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Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals? Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically – as a lever to directly impact revenue growth. Attend this webinar and learn: setting baseline content KPIs and aligning to audience. identifying the value of your content to better inform your team. understanding what a successful content path looks like. discovering the value of always-on content vs. campaign content. Register today for Content Attribution: Identifying content that converts” produced by Digital Marketing Depot and sponsored by Cardinal Path. The post Content Attribution: Identifying content that converts appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to get more responsibilityMar 24, 2017 by Ted Ives Feeling confident in your abilities and looking to take things to the next level? In the final installment in his three-part series on SEM account management, columnist Ted Ives discusses how to get ahead in your career. SMX West session: The definitive guide to local search ranking factorsMar 24, 2017 by Greg Gifford What will help your local business stand out in Google search results? Contributor Greg Gifford recaps an SMX West presentation that took a comprehensive look at local search ranking factors. Search in Pics: Google aquarium bathtub room, hanging bubbles & sports courtMar 24, 2017 by Barry Schwartz In this Search Engine Land Source
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In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert Christine Crandell, who will explain why – and how – brands must focus on building positive customer experiences at every digital touchpoint. Katy Keim of Lithium will then share the results of a new Harris Poll, that quantifies the value of a positive customer experience. In today’s sharing economy, where customers can instantly amplify their experiences, savvy marketers know how – and where – to connect with and build a loyal customer base. Join us to learn how to build and maintain loyal, happy customers – and deliver positive results to your bottom line. Register today for “The Value of a Happy Customer: Action steps to a great customer experience,” produced Search Engine Land Source
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Gary Illyes, a webmaster trends analyst at Google, said at SMX West today that the Google search leads have decided not to talk about the Fred update that touched down on March 7, 2017. Google would not confirm this last algorithm update, but this statement about Google not talking about it may be a confirmation by itself. Illyes went on to add that this update targets specific techniques that are well-documented within the Google webmaster guidelines. Unfortunately, he wouldn’t go on to explain which guidelines specifically were targeted by this Fred update. In our own analysis, we said Fred targeted low-value content that focused on revenue generation techniques. This is the closest we got to an official confirmation from a Google representative on the March 7, 2017, Google update named Fred. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Our search leads won’t let us talk about the Fred updateMar 23, 2017 by Barry Schwartz Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. How much is a happy customer worth?Mar 23, 2017 by Digital Marketing Depot In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert Christine Crandell, who will explain […] How AI will shape the future of searchMar 23, 2017 by Justin Freid Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean Search Engine Land Source
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Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In tandem with the growing sophistication of websites, customers’ quality standards have also matured. For example, customers have come to expect that websites load quickly, regardless of the device they are using. In 2009, a mere 5 percent of people expected load times of one second or less on e-commerce sites. Six years later, in 2015, a survey found that this number had increased to nearly a third of all customers, with 30 percent expecting pages to load in one second or less. As web pages have evolved, however, the potential for problems has increased. Even seemingly small issues can drastically impact site performance, hindering visitors’ ability to find the content and information they want. Such site issues can quickly damage the reputation Search Engine Land Source
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Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site navigation, content engagement, content gap analysis and conversion factors. For global and national brands, generic audits aren’t going to drive the change in performance that they are striving for, even if there are fundamental flaws with a website. Yes, these audits will certainly help — especially if, for example, there are indexation issues — but until we understand the consumer, their purchase journey and the barriers at each stage, we don’t know what we are trying to fix, or why. Site audits which focus on resolving the barriers consumers face will help determine where the biggest opportunities exist. We can then prioritize and shape our efforts to Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Are technical and content audits still relevant?Mar 22, 2017 by David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. 3 steps to overcoming site issues that impact performanceMar 22, 2017 by Jim Yu Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. Google site search is on the way out. Now what?Mar 22, 2017 by Paul Shapiro With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. Google Posts now gives museums, movies, musicians & sports groups dedicated space in searchMar 22, Search Engine Land Source
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2017 Search Engine Optimization Tips | Get Ranked In Minutes http://ift.tt/2nmXZ4d in this video marcus will show you the basics of how search engine optimization works in a deadbeat simple way… you will learn all about backlinking, seo, on page factors, keyword density, keyword selection, how to optimize your site for the search engines and a lot more. learn about things like: backlinks meta tags seo ranking tips with other sites inbound links landing pages, bridge pages, and more subscribe and watch these cool search engine optimization tips now
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Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling. Douglas will be talking about the developer ecosystem that’s growing around Google Assistant, and specifically about “Actions” — Google’s term for tools and features that let brands, marketers, developers and others interact with users through Google Assistant. Think of Actions kinda like apps for a smartphone or tablet. The keynote conversation is set to begin at the top of the hour, and we’ll be live-blogging right here once it gets started. So come back then, or just stay tuned, and feel free to refresh the page for the latest from SMX West! Okay, we’re set to go. I’ll be using JD for Jason Douglas, CS for Chris Sherman and GS Search Engine Land Source
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Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show. Here are 4 reasons you should join us this May 9-11 in San Francisco: 1. Dramatically expanded program This year’s program includes breakout tracks so you can dive deep into topics of interest. You’ll choose from more than 70 presentations and keynotes across 8 tracks: Executive Experience Adtech & Social Digital Transformation Data & Analytics Emerging & Mobile Agile & Human Sponsor Tracks Check out the session descriptions here. The MarTech Conference Advisory Board reviews all speaker presentations and ensures that they’re focused on the most timely and important topics in marketing technology. 2. More networking opportunities, and an app to help you remain connected Networking is an essential component of every MarTech event, so we’ve expanded the opportunities to meet and connect with your fellow marketing and IT professionals. We kick off MarTech on Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West keynote: Google talks about ranking, more in Google AssistantMar 21, 2017 by Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. Google’s new tappable shortcuts eliminate the need to search on mobileMar 21, 2017 by Amy Gesenhues Rolling out today on Google’s search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info. Seriously, Google, can you just make exact match exact?Mar 21, 2017 by Daniel Gilbert In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. Why and how entities are shaping location marketingMar 21, 2017 by Adam Dorfman What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these Search Engine Land Source
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Twiggle is a company founded by two former Google employees. It promises to bring “semantic search” to e-commerce sites with minimal technical integration. Udi Manber, formerly head of search at Google and Amazon’s A9, is a board member. Last week, the company released a “Semantic API,” which “gives retailers the ability to add a semantic layer to their existing search engines and interact with their online customers in a more personal and natural way.” The idea is that Twiggle will bring state-of-the-art search sophistication to companies that can’t develop the technology on their own. I spoke with Amir Konigsberg, CEO of Twiggle. He told me that his company spent three years building out an ontology that allows Twiggle to process and deeply understand billions of products and associated attributes. Twiggle also does data structuring and normalization and enhances products with additional metadata. Konigsberg critiques current e-commerce search capabilities as being very basic and not delivering an optimal user experience. Clicks Search Engine Land Source
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Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Use this new playbook from DialogTech to get started. Learn proven strategies to drive calls and revenue from paid search, including: how to take advantage of AdWords and Bing ad formats for click-to-call. targeting and bidding options to drive call conversions. the key data around phone calls you must capture to prove and optimize performance. ways marketers are controlling the in-call experience to convert more callers to sales. Visit Digital Marketing Depot to download “The Click-to-Call Playbook for Paid Search.” The post Your playbook for click-to-call paid search is here appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Your playbook for click-to-call paid search is here Mar 20, 2017 by Digital Marketing Depot Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Twiggle offers plug-and-play semantic search to online retailers Mar 20, 2017 by Greg Sterling Company says its sophisticated search can be implemented without replacement of existing enterprise search. Google thaws (a little) on defamation cases Mar 20, 2017 by Chris Silver Smith Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. SEM account management: How to improve account performance Mar 20, 2017 by Ted Ives In part two of his three-part series on SEM account management, Search Engine Land Source
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How to Optimize Your Amazon Listing for more Sales (Amazon SEO) Want to free up your time? I can optimize for you: http://ift.tt/2nsTrdf Watch the 2017 version: https://www.youtube.com/watch?v=DjUSFvDLE-s Here’s an in-depth tutorial on how to optimize your Amazon listing to make more sales. Need specific help? Skip to any of these. 00:00 – Introduction 00:57 – #1 – Title 05:57 – #2 – Price 07:06 – #3 – Photos 10:44 – #4 – Bullets 14:26 – #5 – Description 16:02 – #6 – Search Terms 16:55 – #7 – Keywords from PPC 18:10 – #8 – Fulfillment 18:52 – #9 – Reviews Check out the written version here: http://ift.tt/2nWSRRx Royalty-free music from: http://incompetech.com/ Mailing list: http://ift.tt/2nsH5S5 Optimization service: http://ift.tt/2nsTrdf
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17 Responsive Web Design Trends You NEED to know in 2017 Read the blog post: http://zurb.us/2mabvnG Designers working on web projects in 2017, in some ways, face more challenges than ever before. They have to create engaging websites, apps, and services that work seamlessly across all devices and work for a global audience at a pace that seems to speed up every year. That audience too is more tech savvy, have higher expectations and are more design literate than ever before and expect near perfection. Faced with these challenges, it’s more important than ever for designers to be aware of emerging trends, solutions and patterns that can help them solve common issues, capture the full attention of their audiences, and deliver amazing experiences. Here at ZURB, we’ve helped hundreds of companies surface the best solutions and take advantage of new patterns in their websites and products. We’ve created this list of 17 design and development trends we think every designer should be familiar with to shape their 2017 and well beyond.
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In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting works in AdWords. Matching for close variants — plurals, typos, abbreviations, adverbs and so on — will be broadened to include variations in word order and function words in the coming months. With this change, Google may ignore word order and function words when determining whether an ad should trigger for an exact match keyword. Google introduced close variants in 2012 as a way to capture plurals, misspellings, typos and other versions of exact match and phrase match keywords to broaden reach and coverage and save time building out keyword lists. Advertisers that wanted tighter control were able to opt out of close variant matching until 2014, when Google removed the ability to opt out of close variants for exact match and phrase match. Bing followed suit shortly the following year. The Search Engine Land Source
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DMOZ — the Open Directory Project — officially closed today. The move comes three days later than originally planned. It marks the end of an era of humans trying to catalog the entire web. DMOZ was a project designed to organize the web using volunteer human editors and born during a time when a rival to the dominant Yahoo Directory was seen as needed. Nearly 19 years later, neither directory lives, with machine-powered search engines having made them archaic. For more background, see our articles below: The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close RIP DMOZ: The Open Directory Project is closing Unlike with the Yahoo Directory, the DMOZ site continues to operate, at least with a home page that says it is closed. It also links to a mirror copy of the last version of DMOZ before it closed. The post DMOZ has officially closed after nearly 19 years of humans trying to organize the Search Engine Land Source
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Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization, and analysis of the resulting volume of data quickly becomes an insurmountable task. This whitepaper from Emarsys explains how artificial intelligence marketing can help marketers scale the collection, analysis, and application of data. Click here to download “Artificial Intelligence: The Bridge Between Data and Personalization.” The post Use Artificial Intelligence to bridge the gap between data and personalization appeared first on Search Engine Land. Search Engine Land Source
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As director of services at an agency, one of my main responsibilities is creating account teams for new clients and making sure existing teams are properly resourced. At Hanapin Marketing, we staff account teams according to the philosophy of available capacity, and we believe that achieving the best possible fit is the first step towards building a solid client relationship. As the saying goes, “Get the people right, and the rest takes care of itself.” A powerful way to staff up larger accounts is what we call the “team of teams” approach. The purpose of a “team of teams” is to ensure account managers have proper support so they can focus on strategy creation and have the resources needed to handle the implementation. Each individual within the team of teams has a specialized area of expertise — hence they are a part of that specialized “team” as well as the account team — and each person has clear responsibilities. Today, Search Engine Land Source
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According to Ars Technica, police in suburban Minnesota have obtained a court order requiring Google to divulge the identities of people who searched for the name or images of the local victim of financial fraud. It’s clear that the warrant is overly broad and would potentially open the door for similar “lazy” requests by police across the country. Search warrants and related law are governed by the Fourth Amendment to the US Constitution. Typically, a law enforcement official must show “probable cause” to a judge to justify the warrant. Warrants may be issued against third parties that are not the subject of criminal investigation but may have information relevant to the investigation. The warrant in this case seeks the identity and associated information of all users who searched for the victim’s name, including home addresses, telephone numbers, dates of birth, Social Security numbers, email addresses, payment information (e.g., credit cards) and IP and MAC addresses. Obviously, the privacy implications Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in other jurisdictions, local law enforcement might use Google as a first stop in their investigations. A proven method for building a strong PPC account teamMar 17, 2017 by Jeff Baum What’s the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency’s “team of teams” approach to account management. St. Patrick’s Day Google doodle gives center stage to Ireland’s Skellig MichaelMar 17, 2017 by Amy Gesenhues Located off the coast of County Kerry, Ireland, the island has been categorized as a World Heritage Site by UNESCO. Three foolproof steps to excellent AdWords adsMar 17, 2017 by Matt Lawson With billions of paid search Search Engine Land Source
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The BEST **2017** SEO Complete Course – YOU can rank on THIS! Josh is back w/ CONTESTs & the BEST 2017 complete guide for SEO – EMAIL ME NOW FOR SEO: joshbachynski@gmail.com — note: the 8 site experiment for the disavow can ACTUALLY be found here: https://www.youtube.com/watch?v=Vod69aXpOlc&t=1277s
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Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.” The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home (Listen for the cute “yeah!” at the end): New Beauty & the Beast promo is one way Google could monetize Home. cc: @gsterling @dannysullivan http://pic.twitter.com/9UlukSocrO — brysonmeunier (@brysonmeunier) March 16, 2017 Here it is on my own Google Home: Google Home is telling people Beauty & The Beast opens today but says it’s not an ad, just working with a “partner” https://t.co/e6DPzRYeYw http://pic.twitter.com/KPAOD4oPfl — Danny Sullivan (@dannysullivan) March 16, 2017 Google sent Search Engine Land this statement: This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales. That’s a head-scratcher. Disney is the company behind Search Engine Land Source
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Paid advertising is getting more competitive, increasing the average cost per acquisition. Moreover, a significant percentage of website visitors leave without taking any action due to lack of engagement or too much friction in the buying process. Improving conversion means reducing the bounce rate, and a well-designed live chat invitation can differentiate an online advertiser from the competition. This white paper from ApexChat describes how live chat can increase engagement and minimize friction in the buying process. It covers: how live chat can improve customer experience and conversions. how companies can utilize live chat effectively without major changes to day-to-day operations. live chat best practices, and more. Visit Digital Marketing Depot to download your copy. The post How to use live chat to increase conversion appeared first on Search Engine Land. Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product. Google launches location extension display ads for local businessesMar 16, 2017 by Ginny Marvin Some other display ads may be converted automatically to the new format when users are nearby. Mapping keywords to the buyer journey in SEOMar 16, 2017 by Janet Driscoll Miller Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. Easy visualizations of PageRank and Page Groups with GephiMar 16, 2017 by Patrick Stox Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify Search Engine Land Source
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Search Engine Optimization Search engine optimization, also termed SEO, is the process of making modifications or tweaking parts of a website so as to increase its position high on the list of organic results returned by a search engine. Making effective use of search engine optimization can help a search engine crawl, index and better understand a website. In simple terms, search engine optimization is the action of optimizing a website so as to maximize the amount of visitors it receives. Search engines are programs controlled by an algorithm, which are a set of instructions used to rank Web pages. Google, Bing and Yahoo all use similar algorithms to rank a webpage. But since Google receives almost 90% of the search engine market share, we are only discuss optimization techniques that will help to improve a website’s position in Google. There are hundreds of ranking factors that makeup Google’s algorithm. And to ensure your site appears high on the list of results returned by Google, you must optimize a website for each set of rules. It should be noted that much of Google’s ranking algorithm is top secret whereas some if it is common knowledge. Google has confirmed some of their most important ranking factors, such as backlinks, content, domain age and domain name. Lets cover the important ranking factors and discuss how to use search engine optimization so as to maximize the number of visitors to your website. Backlinks: A backlink is an incoming hyperlink or inbound link from one web page to another website. Search engines like Google interpret a backlink as a popularity vote. A webpage with a large number of inbound links from another website will generally rank high in organic search. It is possible to buy or exchange backlinks so as to improve a website’s position high on the list of results returned by a search engine. But Google considers this technique to be a black-hat search engine optimization strategy, which unfairly influences a page’s ranking in organic search. With that said, you can buy high quality backlinks from www.buybacklinks.co Content: The content or words on a page can affect its ranking. Make effective use of page titles as this is an important aspect of search engine optimization. The page title should effectively communicate the topic of the page’s content. Page titles should be brief but informative. It is also important to make effective use of keywords in the title tag, description tag and in the H1 and H2 tags. Doing so will improve the page’s efficiency of retrieval by a search engine. Domain age: The importance of domain age for good rankings is an insignificant factor that carries very little wight in Google’s algorithm. Unique, high-quality content, the quantity of content and the number of external back-links to your content is more important for a site to rank well in Google. However, a website that is less than four months old will typically rank poorly. To improve the ranking of a new website, get […]
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Stone Temple Consulting has published a new study supporting Google’s claim that it doesn’t use Chrome browser data for discovering new URLs for its search index. The test was pretty simple: They created a “couple of pages that Google didn’t know about,” then they had “a bunch of people visit those pages from a Chrome browser.” They then waited to see if GoogleBot would visit the page to do a full crawl of the content, and GoogleBot never showed up. Eric Enge, the CEO of Stone Temple Consulting, said the results showed “Googlebot never came to visit either page in the test… This is a remarkable result. Google has access to an enormous amount of data from Chrome, and it’s hard to believe that they don’t use it in some fashion.” The post New study confirms Google doesn’t use Chrome browser data to discover new URLs appeared first on Search Engine Land. Search Engine Land Source
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Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly, bids for each match type need to be kept at a certain level relative to the other match types. For example, if the exact match keyword’s max CPC is $1.00, the advertiser may want to bid 80 percent (or $0.80) for phrase match and 60 percent (or $0.60) for broad or modified broad match. This is called “tiered bidding” or “stacked bidding.” There’s some debate about the merits of the strategy, but ultimately, I believe every advertiser should be able to test it if they want. Since my job at Optmyzr is to give people technology to streamline account management, I wrote an AdWords Script that will check if your bids are following the expected bidding tiers. Why you should Search Engine Land Source
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New study confirms Google doesn’t use Chrome browser data to discover new URLsMar 15, 2017 by Barry Schwartz GoogleBot did not visit a test page that Chrome accessed days before. Here’s a script to help manage bids by keyword match type.Mar 15, 2017 by Frederick Vallaeys Columnist Frederick Vallaeys explains the concept of “stacked bidding” and provides an AdWords script to help monitor your tiered bids. National retailers: Stop ignoring local SEOMar 15, 2017 by Andrew Shotland National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Google launches new effort to flag upsetting or offensive content in search UNILAD & The LAD Search Engine Land Source
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Google’s domination of the US search ad market isn’t letting up. Thanks to mobile in particular, Google will take 77.8 percent of US search ad revenues this year. By next year, for every dollar spent on search advertising in the US, an even eight dimes will go to Google. The remaining 20 cents will be split up among Microsoft, Yahoo, Yelp, Amazon, Ask and AOL, according to eMarketer’s latest report on the US digital ad market. “Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn to their smartphones to look up everything from the details of a product to directions,” said eMarketer forecasting analyst Monica Peart. “Google and mobile search as a whole will continue to benefit from this behavioral shift.” Overall, search spending in the US is expected to increase 24 percent over the next three years, from $36.69 billion in 2017 to $45.63 billion in 2019. Microsoft’s US search ad Search Engine Land Source
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Google is undertaking a new effort to better identify content that is potentially upsetting or offensive to searchers. It hopes this will prevent such content from crowding out factual, accurate and trustworthy information in the top search results. “We’re explicitly avoiding the term ‘fake news,’ because we think it is too vague,” said Paul Haahr, one of Google’s senior engineers who is involved with search quality. “Demonstrably inaccurate information, however, we want to target.” New role for Google’s army of ‘quality raters’ The effort revolves around Google’s quality raters, over 10,000 contractors that Google uses worldwide to evaluate search results. These raters are given actual searches to conduct, drawn from real searches that Google sees. They then rate pages that appear in the top results as to how good those seem as answers. Quality raters do not have the power to alter Google’s results directly. A rater marking a particular result as low quality will not cause that page to plunge in rankings. Instead, the data Search Engine Land Source
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Whether your goal is to maximize revenue generated with existing budgets, boost profitability, reduce costs, or grow revenue within targets, using 7 real-life examples this white paper from [24]7 can help you get there. This white paper covers: how Predictive Search Bidding gives you the power to optimize every bid, maximize ROI, and reduce costs. how to use Predictive Search Bidding to meet a variety of specific financial goals depending on revenue targets and budget constraints. real examples of seven leading brands reach a variety of target metrics, all with impressive results. Visit Digital Marketing Depot to download “How Leading Brands Win at Paid Search.” The post How 7 leading brands are winning at paid search appeared first on Search Engine Land. Search Engine Land Source
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Work from Home Search Engine Optimization How to Work from Home Search Engine Optimization jobs starting today. http://ift.tt/2mTZ8QE You’d better do this too, join the next live call… http://ift.tt/2nnbgas
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Google is marking the Holi 2017 Festival — a Hindu celebration most often observed in India and Nepal — with a Google doodle reflecting a vibrant mix of colors associated with the holiday. The doodle leads to a search for “Holi Festival” and is being displayed on a number of Google’s home pages throughout the world. “Today, the Google letters are taking on a fresh set of colors in honor of the Holi festival,” reports the Google Doodle Blog, “Coinciding with the arrival of spring, the vibrant celebration looks a lot like the Doodle: people run around happily covering each other in a rainbow of powdery hues.” Google says the Hindu holiday — a “Festival of Colors” — is an opportunity for festival-goers to sing and dance in the streets, marking the triumph of good over evil. Google also shared the following image showing how its Holi 2017 doodle appears on mobile devices: Aligning with the start of spring, this year’s Holi Search Engine Land Source
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Google Search Console has a new bug. Today, it is missing a whole day of data in the Search Analytics report. But you don’t have to worry, it is not anything you’ve done wrong. Google is aware of the issue and is working on fixing it. The day that is missing is March 9, 2017, which is an inconvenient date, since it is around the same time as this Google Fred update. John Mueller from Google said on Twitter, “We’re aware of it and should have the missing data point soon.” @JeremyJavis @googlewmc We’re aware of it and should have the missing data point soon. Thanks for pinging! — John ☆.o(≧▽≦)o.☆ (@JohnMu) March 13, 2017 This issue is not new. It actually happened before 11 months ago. Again, no need to panic, this is just a reporting bug in Google Search Console. The post Google to fix missing data from Search Console analytics report soon appeared first on Search Engine Land. Search Engine Land Source
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Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to NRF. They’re an important time for retailers; but they’re not the only time that search behavior and sales spike. Other holidays like Mother’s Day, Halloween and the Back-to-School “holiday” all compel shoppers to search for different needs, whether it’s costumes, table settings, flowers or dorm room supplies. And what about the seasons? As soon as we see the first buds of spring, we’re buying brightly colored clothes and finding any excuse to spend time outside. In additional to literal seasons, there are times of the year when certain activities become more frequent, like hiking season or wedding season. Fashion trends can also suddenly and dramatically affect Search Engine Land Source
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What is Organic Search Engine Optimization Our Las Vegas organic search engine optimization techniques and strategies have been thoroughly tested over the last 12 years and will increase your website visitors and sales! Visit us http://ift.tt/2lPpJyS
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team & cloud balloonsMar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google AMP team: Source: Twitter Interesting Google […] SEM account management: Part 1 — How to avoid getting firedMar 10, 2017 by Ted Ives In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. Optimizing for Mobile Search: A checklist to improve local SEOMar 9, 2017 by Digital Marketing Depot Mobile devices now account for Search Engine Land Source
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Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. We’ll provide a checklist of the many elements that go into an effective local approach, as well as practical advice for improving SEO for local pages. You’ll learn: syndication strategies to improve voice search share. why it’s important to integrate user-generated content with local listings. how to customize store locators and landing pages for mobile users. Register today for “Optimizing for Mobile Search: A checklist to improve local SEO,” produced by Digital Marketing Depot and sponsored by Brandify. The post Optimizing for Mobile Search: A checklist to improve local SEO appeared first on Search Engine Land. Search Engine Land Source
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This is the first of a three-part series about SEM account management. SEM is a fun and constantly changing online marketing channel. There are numerous things that account managers can do to improve their account performance, and even to excel and get more responsibility from their organization. However, the first requirement of being a good SEM Manager is to be one. If you get fired by your boss, you can’t really work on excelling, can you? I have some pretty substantial experience in this area — both in being fired myself and in being on the scene when other account managers have been removed from accounts. This article details some of the most common career-limiting ways that an SEM account manager can run into trouble, and how to avoid them. Parts 2 and 3 will focus on how to “deliver the goods” and gain more responsibilities. The first way to get fired: Letting your budget get out of control Most organizations budget Search Engine Land Source
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In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google line: Source: Instagram Google cloud balloons: Source: Twitter Google AMP team: Source: Twitter Interesting Google hammock: Source: Instagram Android ice sculpture: Source: Twitter The post Search in Pics: Android ice sculpture, AMP team & cloud balloons appeared first on Search Engine Land. Search Engine Land Source
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How often do you review your store or professional locator to make sure it is up to date and optimized to convert on the KPIs that matter most? After all, anyone who is visiting your locator is already interested in your brand. Your job is to use your locator to turn that consumer intent into a purchase or lead, as successful online shopping carts do. At a time when Amazon is giving brick-and-mortar stores the fight of their lives, locators are a not-so-secret weapon to combat Amazon’s dominance — but only if you treat your business locators as revenue generators. Here are 10 tips to get you thinking about your store locator in a new way: 1. View your locator as a revenue generator If you learn one lesson from this article, it should be this: the goal of your locators is to create revenue for your business, not simply to drive traffic to your location pages. Your business locators should not Search Engine Land Source
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I’m sure many of us working in PPC (or across the wider digital spectrum) have been asked at least a handful of times in recent months, “Should we be worried about automation?” I’ve heard it from clients, and even prospective job candidates. And I can see why the question is commonly asked; it is a very interesting subject with a lot of possible responses, ranging from, “Yes, we’re all doomed. Let’s head to the hills!” to “No way, machines could never do what I do!” In this article, I want to look at some of the main arguments against fearing the rise of automation and machine learning to try to dispel some of the confusion and uncertainty around this topic. I’ve split this into three key areas: Campaign structure, bidding and scripting. [Read the full article on MarTech Today.] The post Should PPC agencies be scared of automation? appeared first on Search Engine Land. Search Engine Land Source
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Google has rolled a number of new features for GBoard for Android — the keyboard app it originally launched on iOS devices. Android users now will see emoji and GIF suggestions as they type, and they’ll be able to share GIFs in supported apps, including Facebook Messenger, Snapchat, Hangouts and Allo. The latest updates also include improved voice-typing, more keyboard themes and search features for right-to-left languages. “Now for the first time in right-to-left languages (think Arabic, Hebrew and Farsi), you can tap on the arrow or the G in the suggestion strip and get access to new search features, including web, GIF and emoji,” writes Reena Lee, a Google product manager, on the Google Search Blog. There is also a new Google Translate option — showcased in the GIF here — that lets users click a Translate icon from the features menu to translate instantly whatever they are typing. Google says the updates are available now, as long as users Search Engine Land Source
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Sketching & Designing a Nike Web Design (Sketch 4 Tutorial) DevMountain UX Bootcamp: https://goo.gl/GiqoDy ► Buy me a beer here: http://ift.tt/2n96mOg ► Website: http://sketchapp.tv ► Twitter: http://twitter.com/sketchapptv ► Newsletter: http://eepurl.com/8wIKj • Support us by purchasing premium Sketch files here: http://ui8.net?rel=max ——————————————————————————————— I hope you like it! Download Sketch File: http://ift.tt/2mE1tz6 Download Icon Set: http://ift.tt/1XekjpM (Old version: http://ift.tt/2mE8csA) ——————————————————————————————— My Camera (Canon EOS 70D) USA: http://amzn.to/2mozZuy Germany: http://amzn.to/2mi5GsC My main lens (Tokina 11-20mm 2.8) USA: http://amzn.to/2mwsUax Germany: http://amzn.to/2llhbLX My secondary lens (Tamron 24-70mm 2.8) USA: http://amzn.to/2lQLZaG Germany: http://amzn.to/2lGPE8A My flexible vlogging tripod (Joby Gorillapod) USA: http://amzn.to/2lGQIeB Germany: http://amzn.to/2mhXPLM My portable DSLR mic (Rode VideoMic Pro) USA: http://amzn.to/2laQFUH Germany: http://amzn.to/2moSPBX My stationary tutorial mic (Rode NT-USB) USA: http://amzn.to/2moX6Ft Germany: http://amzn.to/2lGOhH4 My action camera (Gopro Hero 5, newer model) USA: http://amzn.to/2lvDG0O Germany: http://amzn.to/2l8D4lD ——————————————————————————————— About: Sketchapp TV features one free premium Sketch 3 resource a day. 365 days a year. Sketchapp TV provides free Sketch 3 tutorials and videos about Sketch 3 plugins and prototyping using InVision, Marvel & Principle. The Sketch 3 videos cover topics like designing for iOS, Android, Web UIs and designing icons. New videos include topics about UI/UX, freelancing, life as a designer and much more! Sketch 3, Sketchapp, Sketchapp 3, Sketch 3 Tutorials. Inspiration: http://ift.tt/1Q0cCmr
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SEO & Search Engine Marketing How To Optimize Your Content Marketing For Maximum Traffic From Google Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video. Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as 0 to start. This small investment in a web hosting combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years. If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too. It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are. Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key. You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days. Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users. Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention. The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors. From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a […]
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We’re just 2 weeks away from Search Engine Land’s SMX West, the premier marketing conference for search obsessed professionals! What’s in it for you! Join us March 21-23 for more than 100 dynamic and authoritative speakers, keynotes, exceptional networking (including our featured Google Dance!) and more. If you’re obsessed with SEO, SEM, PR, social media or any other customer-facing activity, then attend SMX West for proven, actionable tactics and tools to ensure your company or client’s bottom line success. “There was a great mix of excellent take–aways for both the advanced search marketer as well as beginners, which is a tough balance to strike, but the conference hit it seemingly effortlessly.” – Purna Virji, Microsoft Read all our testimonials. Choose how to attend SMX West SMX West makes it easy to get the most from the conference with three options to join us in San Jose: Option 1: All Access Pass… the complete SMX experience Over 60 tactical sessions on SEO, SEM, social media marketing and more, presented Search Engine Land Source
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Kashin / Shutterstock.com Last summer, Google began a test showing business names in the headlines of call-only ads after the phone number. The change led to better conversion outcomes, and Google is now rolling it out of testing globally. Business names now show in AdWords call-only ads globally. This was one of several announcements made around call-only ads and call extensions Google made on Wednesday. Account-level call extensions For advertisers that use one main number for call extensions, Google is rolling out account-level call extensions this week. These advertisers will no longer have to apply the same call extension to multiple times within their accounts. Call extensions details at keyword and ad levels Reporting columns for “Phone impressions” and “Phone calls” will soon be available to see phone-through rates at the keyword and ad levels in the AdWords interface. Automated call extensions are coming to more advertisers Google is going to be including more advertisers in automated call extensions over the coming months. This is the program, Search Engine Land Source
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Collaborating is powerful. Harmonized teams produce superior outcomes for their organizations. That’s why you should bring your entire team to MarTech, May 9-11 in San Francisco, CA. You’ll get strategies, insights and be introduced to marketing technology solutions that accelerate your organization’s digital transformation and customers’ experiences. Attend for: Case studies from leading brands who’ve overcome thorny organizational, interpersonal and compliance issues that make or break marketing technology implementations. View the complete agenda. Vendor-agnostic presentations from marketing technologists who identify needs, pick solutions and drive implementation. Solutions from more than 100 fascinating marketing technology firms. You’ll get to meet large “platform” companies, start-ups who are seeking to disrupt them, and a wide range of specialist innovators who cross multiple marketing platform ecosystems — all in one room. Check out who’s exhibiting. The martech community. Connect with others who are creating exceptional online experiences for their customers with marketing technology at several structured and unstructured networking events. A shared experience. Successful modern marketing requires Search Engine Land Source
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The big news coming out of Google’s AMP Conf in New York is that the mobile framework is set to roll out to a billion more people in Asia. Chinese search engines Baidu and Sogou are adopting AMP; so is Yahoo Japan. Google’s VP of Search and AMP lead David Besbris gave the morning keynote address and made the announcement. The addition of these Asian search engines will mean a billion more people potentially using AMP. AMP launched in October 2015 and since that time has seen significant publisher and developer adoption. There are hundreds of millions of AMP-enabled documents across multiple geographies around the world. More than 10,000 developers have contributed code to the project. Baidu, Yahoo Japan and Sogou join a growing list of content publishers and e-commerce companies using AMP. They include Bing, eBay, Pinterest, LinkedIn, Tumblr, WordPress, The Weather Company, Eventbrite, Shopify, Fandango, TripAdvisor, Disney, Food Network and numerous others. Adobe reported last month that top US publishers Search Engine Land Source
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Do a quick search on Google for “SEO tips” and you’ll get over 14 million results. That’s a lot of tips to wade through when trying to figure out the focus of your SEO strategy. What’s more overwhelming is that’s just one search. Each year there are new posts of list of the “hottest” tips and tricks that are “guaranteed” to work. While many of these tips are great, to really see results, you need to have a good foundation. In this post, I want to talk about getting back to the basics of SEO and why they are essential to long-term success. When it comes to optimizing your site for search, the basics are some of the most important, yet often overlooked, aspects of SEO. The recent push of “content is king” has also caused many to forget the essentials and just focus on content distribution. Here’s the deal: you can post all the content you want, but if Search Engine Land Source
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As advertisers, we can’t afford to ignore data in our decision-making. Since you probably just sighed a little bit or rolled your eyes at that sentence, here are four facts that reveal why ignoring data is like ignoring the fact that you are currently on fire: 1. Online advertising is getting more competitive Since AdWords and other PPC platforms are auction marketplaces, or “pay to play” channels, more players means more money needed to play. Each year, the Internet Advertising Bureau (IAB) and PwC releases their “Internet Advertising Revenue Full-Year Report,” which compiles revenue data from companies that sell online advertising. Their most recent full-year report, from 2015, shows annual revenues for these companies growing steadily year over year since 2009, with a compound annual growth rate (CAGR) of 17 percent over the past 10 years. Internet advertising revenue per year, 2005–2015. Source: “2015 Internet Advertising Revenue Full-Year Report” by PwC & Interactive Advertising Bureau The steadily growing revenue suggests that more and more companies are entering Search Engine Land Source
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YouTube Search Engine Optimization (Learn Video SEO Basics) | Ep 9: Filmora.io YouTube Masterclass Get the Full YouTube Marketing Masterclass for free over at http://ift.tt/2lPVran. New users of Filmora get a free video effect pack or off of Filmora Video Editor! This video is an introduction to Video Search Optimization (SEO) and how it works on YouTube. A big part of video creators finding success on YouTube is marketing. People can’t fall in love with your videos if they never get a chance to watch them, and they’ll only get a chance to watch them if they rise in search results or social feeds. Search Engine Optimization is when you tailor the titles, tags and descriptions of your videos to appeal to YouTube’s search engine. Good SEO will boost your videos in viewers’ search results. Phil Ebiner is an expert in YouTube strategies, video SEO (search engine optimization), and video promo. We’ve partnered with Phil to bring you ‘The Marketing Series’, which you can find over in the Video Tutorials section of Filmora.io. These free classes will teach you how to grow your channel by reaching more viewers, keeping your viewers engaged, and turning viewers into subscribers. Learn how to start a YouTube channel, how to grow a YouTube channel, get a video SEO boost and how to rank videos with SEO, get more YouTube subs, earn money with YouTube, and tips to get more views on YouTube! Whether you’re a PRO or YouTube Beginner, our host Phil from Video School Online will teach you video growth tactics to build a massive audience, create engaging content, reach your next YouTube milestone, and ultimately become a YouTube success story. Join the YouTuber Community: https://www.filmora.io/ Download Filmora: http://ift.tt/2hbPEda Facebook: http://ift.tt/2lPFFMJ Instagram: http://ift.tt/2lxVFaX Twitter: http://www.twitter.com/filmora_editor Phil’s Channel: https://www.youtube.com/user/VideoSchoolOnline
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Today’s Google doodle marks the 37th anniversary of the Komodo National Park, located in West Manggarai Regency, East Nusa Tenggara, Indonesia. Originally created to provide a safe harbor for the 5,700 Komodo dragons that live there, Google says the park’s wildlife inhabitants are far-ranging. “In addition to the Timor deer, which is the main source of food for the Komodo dragon, the islands are also the habitat for 72 species of birds, such as the yellow-crested cockatoo,” reports the Google Doodle Blog, “Thousands of fish species swim in the surrounding waters, as well as sea turtles, dolphins, and whales.” The Komodo Dragon Park doodle doubles as an interactive quiz that takes users through a series of five true-false questions. At the end of the quiz, instead of linking to a single specific search related to the doodle (like most Google doodles), users are offered four different questions about the Komodo dragon that lead to corresponding search results. The art for the doodle Search Engine Land Source
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Google has added a new feature to the top stories carousel named “related picks.” Related picks may show up under the top stories AMP carousel, and aims at giving searchers another way to expand their queries to see even more top story content. If you search on mobile for a news-oriented keyword phrase, the top stories AMP carousel will likely show up. Then below that carousel, there may be a new section named “related picks.” Clicking on the phrases below the related picks will expand to show you more top stories carousel items. Here is a picture of the feature collapsed: When you click on one, it expands and shows you more top stories: Hat tip to @glenngabe for spotting this. The post Google ‘related picks’ now showing under some top stories carousels appeared first on Search Engine Land. Search Engine Land Source
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Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to add or update tags without having to bother your developer. Google Tag Manager gives you control over how your tags are defined and how they fire. GTM involves a little bit of a learning curve, but once you understand the basics, you’ll wonder how you ever got along without it. If you’re an SEO who hasn’t yet delved into tracking codes (I know you’re out there, and it’s okay!), now’s the time to start. Using tracking code will help you measure the results of your marketing campaigns — essentially, you’ll be able to show the results that your digital marketing efforts are making. And don’t worry, you don’t have to be a programmer to dig in. As an added bonus, you can use GTM to manage your clients’ campaigns as Search Engine Land Source
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Exponential Math and Search Engine Optimization One critical component to understand how SEO works, is understanding the basics of how exponential math explains many of the behaviors of the search engines, SEO results, and more of internet marketing and even business in general. Contact me today to get a Free SEO Analysis: http://goo.gl/W55UZI You don’t need to fully understand exponential math, calculus, Google, Yahoo, or anything else complex in the SEO or math world to fully take advantage of te Search Engine Optimization advice I give in the video! More about the Dallas SEO Geek: Yelp: http://goo.gl/9Ox8L4 Bing Local: http://goo.gl/9Ox8L4 Google Sites: https://goo.gl/aIw9XK Yahoo Local: https://goo.gl/dsX9pG Dallas SEO Geek 14241 Dallas Parkway, Suite 650, Dallas, TX, 75254 (214) 504-3848
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