Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an adMar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google’s home assistant product. Google launches location extension display ads for local businessesMar 16, 2017 by Ginny Marvin Some other display ads may be converted automatically to the new format when users are nearby. Mapping keywords to the buyer journey in SEOMar 16, 2017 by Janet Driscoll Miller Many marketers find keyword research difficult, but it doesn’t have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness. Easy visualizations of PageRank and Page Groups with GephiMar 16, 2017 by Patrick Stox Contributor Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify Search Engine Land Source
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