Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Your playbook for click-to-call paid search is here Mar 20, 2017 by Digital Marketing Depot Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions. Twiggle offers plug-and-play semantic search to online retailers Mar 20, 2017 by Greg Sterling Company says its sophisticated search can be implemented without replacement of existing enterprise search. Google thaws (a little) on defamation cases Mar 20, 2017 by Chris Silver Smith Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. SEM account management: How to improve account performance Mar 20, 2017 by Ted Ives In part two of his three-part series on SEM account management, Search Engine Land Source
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