SearchCap: CRO tips, local search proximity & paid search analytics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting the most bang for your buck: 11 CRO opportunitiesMar 31, 2017 by Amy Bishop Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered — check out the tips below for inspiration and actionable tips! The newest addition to the marketing mix’s Ps: ProximityMar 31, 2017 by Brian Smith Columnist Brian Smith explains the impact of proximity on local searches and provides advice for how marketers can make it work for them. 39 questions with Google at SMX WestMar 31, 2017 by Eric Enge Ever wanted to hear answers to your SEO questions straight from the mouths of Googlers? Columnist Eric Enge recaps a session from SMX West where audience members were able to ask Google anything. Paid search analytics: What treasures are hiding in your data?Mar 31, 2017 by Jacob Baadsgaard Setting up paid search Search Engine Land Source

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