Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad

Ask Google Home what your day is like today, and it will remind you that Disney’s “Beauty and the Beast” is opening. Google says this isn’t an ad. But it’s definitely an out-of-the-ordinary cooperation with a Google Home “partner.” The promotion was spotted by Bryson Meunier, whose child was definitely excited to hear the news delivered by Google Home (Listen for the cute “yeah!” at the end): New Beauty & the Beast promo is one way Google could monetize Home. cc: @gsterling @dannysullivan http://pic.twitter.com/9UlukSocrO — brysonmeunier (@brysonmeunier) March 16, 2017 Here it is on my own Google Home: Google Home is telling people Beauty & The Beast opens today but says it’s not an ad, just working with a “partner” https://t.co/e6DPzRYeYw http://pic.twitter.com/KPAOD4oPfl — Danny Sullivan (@dannysullivan) March 16, 2017 Google sent Search Engine Land this statement: This isn’t an ad; the beauty in the Assistant is that it invites our partners to be our guest and share their tales. That’s a head-scratcher. Disney is the company behind Search Engine Land Source

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