Google’s location tracking is better now than ever before

In April 2015, I wrote about Google’s progress in steadily tracking more and more user locations to ZIP codes. As ZIP codes are the most granular location type which populates the “Most specific location” field in AdWords geographic reports, the share of traffic that Google assigns to ZIP codes in this field gives advertisers an idea of how well Google is doing at figuring out searcher locations. At the time, Google was showing strong progress in its location tracking: Fast forward to today, and Google is tracking more searchers to ZIP codes than ever before. However, most of the progress made only applies to google.com traffic, while search partners are continuing to lag in terms of the share of searchers tracked to a ZIP code. One big, huge, ginormous caveat The most important thing to keep in mind with this analysis is that it is based on the locations that Google itself reports. This means that if Google were to, say, expand Search Engine Land Source

The post Google’s location tracking is better now than ever before appeared first on ocston.org -- Great Info about SEO.