Google says it has now tracked 4 billion store visits from ads

Google has been ramping its efforts to tie clicks on ads to store traffic. On Wednesday, the search giant said it has now captured over four million store visits after users have clicked on an ad, up from one billion a little less than a year ago, and is set to rapidly expand that number. In September, Google extended the now two-year old store visits measurement program to ads on the Display Network and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now positioned to make store visits data available to thousands more advertisers due to advancements in several components of the measurement process. Google measures store visits based on aggregated and anonymized data from users who opt into Location History tracking on their phones, Google surveys and mapping technology. (For more background on how Google captures store visits data, see Under The Hood: How Google AdWords Measures Store Visits and Google’s Surojit Search Engine Land Source

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