An SEO Checklist for New Sites – Whiteboard Friday – Search Engine Optimization

An SEO Checklist for New Sites – Whiteboard Friday – Search Engine Optimization Hundreds of thousands of new domains are registered every day. Starting out with search engine optimization and keeping a well-optimized site after publishing will give your site a huge advantage over sites that weren’t built with SEO in mind. Our PRO members requested an SEO checklist that SEOs can use when optimizing new sites. Here it is! Check out the blog post for the full video transcription: http://ift.tt/pG2ONb

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Процесс создания дизайна сайта салона красоты. Мастер веб-дизайна #7

Процесс создания дизайна сайта салона красоты. Мастер веб-дизайна #7 Полезно? Жми: https://goo.gl/o1TVqF Все упомянутые материалы на странице урока: http://ift.tt/2oIyxbt Доброго дня! В сегодняшнем уроке мы на реальном примере рассмотрим процесс создания дизайна сайта от А до Я в Adobe XD на примере сайта салона красоты. Разберём все возможности программы на практике с подробными объяснениями. Создание интернет-магазина от А до Я: https://goo.gl/7mDqYD Как стать фрилансером: https://goo.gl/xOPRQ0 Создание сайта-портфолио на WordPress: https://goo.gl/axPYGU Группа Вконтакте: http://ift.tt/1hImjre Реклама на канале: https://goo.gl/ROl4q3

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Is Google testing its own jobs search engine?

Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. Dan Shure spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you into what appears to be their very own job search portal to drill down deeper. Here are some screen shots of the job search results in the core web results: After you click on “more jobs,” it takes you into this jobs-specific search results interface that gives you additional filters for job categories, titles, dates, types, state, city, company type and employer. The interface looks a little bit like the local results interface, with the listings down the left-hand side and results in the middle. This story is developing, and we will update it as we have more information from Google. As we wrote earlier today, Google performed 9,800 live Search Engine Land Source

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SearchCap: Google job search, metrics on search update & cheese doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google testing its own jobs search engine?Apr 28, 2017 by Barry Schwartz In the market for a new job? Google appears to be testing a new search feature just for you. Google launched more than 1,600 new changes in search last yearApr 28, 2017 by Barry Schwartz Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. 6 key paid search trends from Merkle’s Q1 2017 reportApr 28, 2017 by Ginny Marvin Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. Google doodle celebrates Marie Harel, the inventor of Camembert cheeseApr 28, 2017 by Barry Schwartz Check out the cheesy Google logo on their home page today. The future of local discoveryApr 28, 2017 by Brian Smith Columnist Brian Smith discusses some of the recent developments and Search Engine Land Source

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Drive calls and customers with display ads

Consumers today view display ads on their smartphones. And when they convert, many prefer to call. Display advertising drove over 28 billion calls in 2016, and marketers must change how they measure and optimize display campaigns to be successful in 2017. Read this playbook from DialogTech and learn how to: prove the real impact of your display campaigns on revenue. optimize ad placement to drive more conversions. target new audiences most likely to call. Visit Digital Marketing Depot to download “The Click-to-Call Playbook for Display Advertising.” The post Drive calls and customers with display ads appeared first on Search Engine Land. Search Engine Land Source

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What is SEO and How Does Search Engine Optimization work?

What is SEO and How Does Search Engine Optimization work? Today 94% of consumers and businesses search the internet before buying a new product or service. They submit their keywords for search and in return get a list of relevant websites. People tend to visit the websites that are at the top of these lists because they appear more relevant to their search. Most businesses find their competitors at the top of those lists. Studies show if your website is not at the top of these lists, you’ll never reach your customers online. If you have ever wondered why your competitors rank is better than yours than know its because of a technique called SEO. SEO means search engine optimization. This technique helps your site rank higher than the millions of other sites in response to certain keywords when searched. The search engines system collects information about every page on the web and can help people find exactly what they are looking for. When your page gets higher rankings it helps more people find you. To get higher rankings your website must get all the right ingredients that search engines are looking for. This is where SEO can help. Search engines look for text, content, links, page titles and other pieces of relevant information contained in the html code of your website. This is why when someone searches for books, the search engine will narrow the results to show the pages that contain the words searched for. To get more business your website must be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO your site will never be found online by your customers. In today’s competitive world you need solid SEO techniques to get your site to the top of the search results. Here at Overflow Local we are experts at SEO. We help buisnesses become more visible on the internet. Visit our website: http://ift.tt/1DTrSJD to learn more about us. Connect with us: Facebook: http://ift.tt/2poyu1G Twitter: https://twitter.com/OverflowLocal Instagram: http://ift.tt/2qeeFgp LinkedIn: http://ift.tt/2poMpVc Google+: http://ift.tt/2qehuhe About Us: Overflow Local is a Website Design and Digital Marketing Agency located near Green Bay in the beautiful city of Appleton Wisconsin. Overflow Local is known for developing stunning websites that are built to attract and convert web visitors into customers. As a full service Marketing Agency we provide Search Engine Optimization (SEO), Pay per Click advertising, Social Media Marketing, Graphic Design and Corporate Branding including Logo Design. Although we serve clients nationwide we remain focused on helping small businesses in Wisconsin grow and succeed. From Green Bay, Marinette, Appleton, Shawano, Antigo, and all across the Fox Valley we have a proven track record of helping our clients Win. Overflow Local has a strong commitment to the local community and offers discounted Web Design and Marketing services to Ministries and Non Profit Organizations. Don’t forget to subscribe to our channel for more Web Design, SEO and Social Media Marketing tips, tricks […]

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Simple tips to get your app indexed, ranked & installed

Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to know about. Here’s how you can optimize your app to get the best possible rank. Yes, you need to optimize According to a recent Google report, 27 percent of users find apps through a search engine. That’s up from 2 percent to 3 percent in 2014. That trend will likely continue. Why? Because Google is emphasizing app downloads from search results while brushing aside Google Play as a search engine. Google has also become better at ranking apps, a trend we can expect to continue. Even though 40 percent of people still find apps by searching in an app store as of now, it’s still a great idea to plan for the future Search Engine Land Source

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SearchCap: Google Home recipes, app indexing & Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Simple tips to get your app indexed, ranked & installedApr 26, 2017 by John E Lincoln Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results. Google Home now helps you cook over 5 million recipesApr 26, 2017 by Barry Schwartz Google partners with Bon Appetit, The New York Times, Food Network and others to bring millions of recipes to the Google Assistant. Cassini spacecraft’s grand finale at Saturn depicted in Google doodleApr 26, 2017 by Barry Schwartz Google’s out-of-this-world doodle depicts the Cassini Spacecraft taking a photo shoot of Saturn and its rings. Take a deep dive on search and social. Attend a workshop at SMX Advanced.Apr 25, 2017 by Search Engine Land SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter Search Engine Land Source

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4 critical touch points to reach consumers and deliver an effective ad campaign

Marketers and advertisers understand the importance of reaching consumers wherever they are— sometimes even before consumers get there themselves. Preemptive planning, tracking preferences and behavior, targeting, SEO, modern-day campaigns have tried it all in an effort to be seen and heard by their ideal consumer. For success in today’s digital marketing world, you need a well-rounded, holistic advertising strategy that encompasses various mediums and methods of communication. Multi-touch point advertising campaigns aren’t just important, they’re absolutely necessary for a successful advertising campaign. In this white paper from Experts Exchange learn how to meet users where they are and deliver an effective multi-touch point campaign. Visit Digital Marketing Depot to download “4 Critical Touch Points of an Effective Ad Campaign.” The post 4 critical touch points to reach consumers and deliver an effective ad campaign appeared first on Search Engine Land. Search Engine Land Source

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Funny Video On Search Engine Optimization

Funny Video On Search Engine Optimization Enjoy this interesting cartoon on what digital marketing consultants usually go through when explaining online marketing such as social media marketing and search engine optimization to clients. Do you identify with them? If so, like this video! http://ift.tt/1EDPmna http://ift.tt/1FW5vkY http://ift.tt/1h6f8Xq http://moz.com/

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SearchCap: Google Project Owl, trillions of searches & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. Google reaffirms 15% of searches are new, never been searched beforeApr 25, 2017 by Barry Schwartz Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. Local search update: ‘Best’ filter invading the local packApr 25, 2017 by Conrad Saam We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Evaluating PPC talent, part 1: Where to beginApr 25, 2017 by Brett Middleton How can Search Engine Land Source

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[Reminder] Live webinar: 5 hot trends in advanced analytics

Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your data in meaningful ways? Isn’t it time to connect the dots of all your data sources and create business intelligence that drives action? Join our data analytics and business intelligence experts as they explore five of the biggest trends in advanced analytics, including: unifying disparate data sources. natural language query. sentiment analysis. machine learning and predictive analytics. analytics anywhere. Register today for “The BI Wish List: 5 Hottest Trends in Advanced Analytics,” produced by Digital Marketing Depot and sponsored by Tallan. The post [Reminder] Live webinar: 5 hot trends in advanced analytics appeared first on Search Engine Land. Search Engine Land Source

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Take a deep dive on search and social. Attend a workshop at SMX Advanced.

SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right away! Keep reading for workshop previews. Each workshop provides: In-depth instruction from respected search and social media marketing leaders; Intimate learning and networking experience with like-minded professionals; Actionable takeaways that you’ll put to use immediately. BACK BY POPULAR DEMAND! Advanced AdWords Training with Brad Geddes: AdWords is at the core of many companies’ digital campaigns. Inefficient PPC campaigns can have a drastic impact on your bottom line. This intensive AdWords course will teach you best practices and advanced concepts and strategies that are based upon a decade of research and testing. Learn more. Mastering Social Media Advertising with Search Engine Land’s Ginny Marvin and guest presenters: Designed for paid social Search Engine Land Source

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SEO Process Explained – a PowerPoint Video Presentation

SEO Process Explained – a PowerPoint Video Presentation Pesi Unwalla of presentingforprofit.ca uses a combination of a PowerPoint Video Presentation and Streaming Video is used to explain the various steps in the SEO (Search Engine Optimization) process which drives traffic to your website by making it more visible on search engines like Google. Something for website owners as well as presenters who are looking to present online using multimedia to make their message more effective and far reaching. For more information on using Streaming Video for business visit the site: www.mediastreams.ca and for web development related to online marketing: www.mediapower.ca

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SearchCap: Bing Shopping feeds, Google HTTPS & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility. Bing Shopping Campaigns get inventory feeds, search query reports at product levelApr 24, 2017 by Ginny Marvin New updates are aimed at enabling timely feed uploads and informing title optimization. Be a mad scientist to be more successful in local SEOApr 24, 2017 by Greg Gifford The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. Moz report: 50% of page one search results are HTTPSApr 24, 2017 by Barry Schwartz Based on Search Engine Land Source

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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by Third Door Media with no conflict of interest. Those other events are fantastic — but they’re inherently and intentionally biased. With MarTech, there’s no pay-for-play or hidden agenda in the editorial program and no rules excluding who can exhibit. There is only one goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks are employed. This independence lets us ruthlessly call out fact from fiction in examining today’s rapidly evolving marketing technology environment. For instance: Fiction: The marketing technology landscape is consolidating. Fact: It isn’t — but that’s actually a good thing, and we’ll explain why, as we give you Search Engine Land Source

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4 myths of paid search bidding

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or risk seeing reduced ROI. What worked even recently will not deliver the same results today. With these rapid changes, it it becomes difficult to separate fact from fiction. This white paper from [24]7 will debunk a few common myths in the paid search marketplace. Visit Digital Marketing Depot to download “Are You Falling Victim to the 4 Myths of Paid Search Bidding.” The post 4 myths of paid search bidding appeared first on Search Engine Land. Search Engine Land Source

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10 TENDÊNCIAS WEB DESIGN PARA 2017

10 TENDÊNCIAS WEB DESIGN PARA 2017 Neste video apresento o que são para mim as 10 TENDÊNCIAS de WEB DESIGN para 2017. GEEK ACADEMY: ● Website – http://ift.tt/2oF05cU ● Facebook- http://ift.tt/2oZfGXU SEGUE-ME NAS REDES SOCIAIS: ● Facebook – https://goo.gl/Ot2R0n ● Twitter – http://goo.gl/eXNiAK ● Twitch – https://goo.gl/GNv7Ka ● Google+ – http://goo.gl/BhFoA4 ● Instagram – http://goo.gl/rPGrpI ● Snapchat – covas9 ● Playstation – covas9 ● Steam – covas7

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Learn what is SEO In Telugu| Basics of Search Engine Optimization Telugu Video

Learn what is SEO In Telugu| Basics of Search Engine Optimization Telugu Video Looking for SEO Training in Telugu or Seo Tutorials in Telugu? Find out basically what is SEO in the Telugu Language. Search Engine Optimization is the process of bringing a website on the first page of google for selective keywords. Finding a proper keyword is a major phase in SEO and analyzing competition for that keyword is the critical component. Applying that keyword on pages of the website is called on-page SEO and content optimization is a part of it. After on-page SEO, it is off page SEO which plays an important role in building authority in search engines.

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SearchCap: Bing updates copyright removals, Google smart display ads & SEO beginners

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing updates its DMCA take-downs and copyright removal processApr 21, 2017 by Barry Schwartz Bing Webmaster Tools gains a content removal section for viewing and appealing DMCA take-downs. 5 must-dos for SEO beginnersApr 21, 2017 by Jordan Kasteler If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks. Google sets machine learning loose on new ‘Smart’ display campaignsApr 21, 2017 by Ginny Marvin Automation take over essentially every aspect of this new campaign format. How to add schema markup to your site using Google Tag ManagerApr 21, 2017 by Bryan Stenslokken Want to add structured data markup to your site, but don’t have the access or the coding skills? Search Engine Land Source

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Google Analytics 360 & the Move to Enterprise Analytics

As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out of your analytics platform? What’s more, have you outgrown it? Join our experts from Google and Cardinal Path to discover the advanced features available within Google Analytics 360 Suite, and what this will mean for enterprise organizations as they move down the path to digital maturity. Register today for “Google Analytics 360 & the Move to Enterprise Analytics,” produced by Digital Marketing Depot and sponsored by Cardinal Path. The post Google Analytics 360 & the Move to Enterprise Analytics appeared first on Search Engine Land. Search Engine Land Source

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Earth Day Google doodle offers up conservation tips to help save the planet

While the official date for Earth Day is April 22, Google has posted its 2017 Earth Day Google doodle a day early. To celebrate this year’s Earth Day, the Google doodle team has created a slide show of animated images reminiscent of a children’s book. Designed by doodler Sophie Diao, the illustrations tell the story of a fox dreaming about a world with polluted oceans and suffering through the adverse impact of climate change. Upon waking, the fox begins to make small changes during his day that lead to greater energy-conservation efforts. Google shared the following sketches of the doodle in its early stages: Clicking the search icon on the doodle leads to a search for “Earth Day tips” and surfaces an interactive tool that includes a collection of Earth Day tips, along with information about the conservation efforts currently underway by the World Wildlife Fund, The Ocean Agency and The Jane Goodall Institute. “Today, we honor the rich, vast Earth that’s Search Engine Land Source

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Search Engine Optimization (SEO) and Measuring Value w/ William Walczak Hiilite: Futur Pro Call ep12

Search Engine Optimization (SEO) and Measuring Value w/ William Walczak Hiilite: Futur Pro Call ep12 On this call, William Walczak shares tips, tricks, methods, tools, and best practices when it comes to SEO (searcg engine optimization) for your website. Content marketing is also covered. Search Engine Optimization (SEO) methods, tools, and how to measure and report effectiveness. A hands-on session starting at the beginning of what you need to know to do SEO effectively. We will be sharing the methods and tools that we wish we knew more about before we started. www.hiilite.com Annotations — 03:11 SEO and measuring value 05:00 What gets measured gets managed 06:40 What Is SEO / Search Engine Optimization? 11:01 What is Metadata? 11:45 Q: What is a meta tag? 14:45 Ostrich Egg Example 18:33 Q: Does internal linking help rank you in google? 23:20 Why you should care about SEO for your design business 26:55 Q: How do you analyze what SEO efforts are providing good results? 28:13 Q: Do you have a hard time communicating the time it takes to improve rankings? 31:55 There are no shortcuts 33:28 Why it’s important 34:55 SEO Tools to Get Started 40:06 Google Keyword Planner – Overview 55:30 Q: What your minimum level of engagement as an SEO agency? 1:00:55 About Google Analytics 1:03:00 About Google Search Console & Moz Open Site Explorer 1:05:16 SEO tools to run 1:05:30 AlphaDoors Case Study & Live analytics view 1:11:20 Behavior Flow Analytics – reducing drop off rate 1:15:25 Q: Are you managing your clients content creation and distribution? 1:19:25 Hubspot Website Grader – Overview 1:24:00 Conclusion 1:26:28 Q: Did you launch a lot of campaigns to help AlphaDoors get ranked high? 1:27:40 Q: When I bring you in for a new client, what sort of information do you provide them? 1:30:30 Q: Do you charge for upfront research before clients sign up for a monthly engagement? 1:32:25 Q: How many people are in your company? 1:32:56 Q: Even if you are first in rankings, your phone doesn’t necessarily ring off the hook. How do you explain this to your clients? 1:35:55 Q: Is there a difference between local and national SEO practices? 1:37:42 Q: If the client has a brand new company, is it a good strategy to help them with content marketing? 1:40:11 Q: Do you have more business than you can handle currently? 1:41:15 Q: What’s your price point? 1:44:00 Q: What sort of hours should someone that is selling SEO services bill? 1:44:47 Q: Are you willing to work as a white-label SEO service? 1:47:41 Q: Have you thought about charging based on value versus time? Want to join the Pro Group and see more videos like this? http://ift.tt/2pNHe3S ____________________________________________________ Get the typography manual here: 📕 http://ift.tt/2n9J0rl Stop Stealing Sheep & Find Out How Type Works, Third Edition 📕 http://amzn.to/2pvpSVx _________________________________________________ Listen to the Futur podcast on iTunes: 🎙 http://ift.tt/2mIsqCI Android Stitcher: http://ift.tt/2exfWVA Google Play: http://ift.tt/2mIDyzR 🔹 HOW TO SUPPORT THE FUTUR: Purchase a Kit:http://ift.tt/2n9N9vI subscribe […]

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2017 SEM growth hacks: Monster growth from brand protection

Today’s article presents one of the more powerful search growth attack strategies for 2017: PPC (pay per click) brand protection. This article is the first in my eight-part series presenting SEM marketers with the most effective growth hacks for 2017. As CEO of the ad monitoring company, The Search Monitor, I see the ads, campaign strategies and performance results from agency and brand clients. In this series, I will use this data to present the best growth hacks for 2017. Why does brand protection matter? An ongoing and serious problem threatening your SEM revenue is competition from affiliates and competitors bidding on your valuable, high-converting branded keywords. The result of the increased number of advertisers competing against you is obvious: higher CPCs (costs per click), lower clicks and a lower click-through rate (CTR). We estimate that each competitor with ads running on your brand or brand-plus keyword terms costs you a 10 percent loss in clicks and a 20 percent increase in Search Engine Land Source

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SearchCap: Google Home users, Apple expands search ads & Google suggested video clips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple expanding successful Search Ads to three new English-speaking marketsApr 19, 2017 by Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. Google Home can now support and distinguish up to six separate usersApr 20, 2017 by Greg Sterling The new feature, which rolls out today, enables multiple users to receive personalized results. Google tests ‘suggested clip’ in search results where video jumps directly to the answerApr 20, 2017 by Barry Schwartz Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video. 2017 SEM growth hacks: Monster growth from brand protectionApr 20, 2017 by Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of Search Engine Land Source

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How to build an in-house link building team

Getting traffic and attention through the ‘usual’ means of social media is simply not enough. You need a solid link-earning strategy in order to win. And when you need a big group of links earned regularly, the challenges are significantly higher. In this whitepaper, North Star Inbound pulls back the curtain and offers a glimpse into the different roles that are essential to a successful link building process, how to position and scale them, as well as the traits to look for in new hires. Visit Digital Marketing Depot to download “Creating an In-House Team for Enterprise Link Building.” The post How to build an in-house link building team appeared first on Search Engine Land. Search Engine Land Source

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SEO – Getting your website to the top of search results using WIX

SEO – Getting your website to the top of search results using WIX UPDATED VIDEO: https://www.youtube.com/watch?v=owjOll-M6ig Lets Connect! http://ift.tt/2pEkXWk Shoot me an email if you have SEO questions: bethelbusinessbuilding@gmail.com *Some of this info is outdated. Make sure to watch the updated video above. In this tutorial I will show you some tips on how I have managed to get clients to the number 1 spot on Google in a very short time.

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Bing Ads Editor gets Review Extension support, better keyword import & more

A slew of helpful new changes have made their way into Bing Ads Editor’s new release, version v11.10. The changes enhance functionality, add features and alleviate issues within the Bing platform. Support of Review Extensions Thankfully, the new version of Bing Ads Editor supports Review Extensions and will be a godsend for paid search managers everywhere. No longer will advertisers be relegated to the web version for review extensions. The upgrade will allow for managing of the third-party reviews, along with implementing shared Review Extensions that can be added to multiple campaigns and ad groups. Reviews will now be able to be easily copied/pasted, edited or associated between accounts. Advertisers will also be able to see columns within Ads Editor that show the associated campaigns and ad groups to help with insight and troubleshooting. Smarter keyword import One of the more annoying complications with Bing Ads Editor has been the inability for the software to differentiate between match types on a keyword list Search Engine Land Source

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SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: We sent 9M web spam messages in 2016, more than double 2015 totalApr 19, 2017 by Barry Schwartz While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. Bing Ads Editor gets Review Extension support, better keyword import & moreApr 19, 2017 by Greg Finn New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. Here’s a script that copies audiences to all your campaignsApr 19, 2017 by Daniel Gilbert Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns. Ripoff Report is apparently subverting Google take-downsApr 19, 2017 by Chris Silver Smith Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith Search Engine Land Source

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Apple expanding successful Search Ads to three new English-speaking markets

Apple launched app-store Search Ads in October 2016. Since that time they’ve received praise from developers as a high-converting, high-value app discovery tool. Today the company is announcing that Search Ads will become available in the UK, Australia and NZ. The booking UI opens today and ad serving begins on April 25. Developers running campaigns in the US will be able to clone their ads for the new markets. AppsFlyer issued the following assessment about Search Ads’ performance in a report issued earlier this year: [Apple had] the best retention in iOS North America, while proving their ability to scale with the third highest number of installs of non-gaming apps. With the strongest debut index performance we have seen to date, Apple came in #3 in the Power Ranking in question. Beyond strong retention metrics, Apple said that, on average, its Search Ads are seeing conversion rates of greater than 50 percent, meaning that half the time a user clicks an Search Engine Land Source

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How to Find Freelance Web Design Clients

How to Find Freelance Web Design Clients By far my most frequently asked question: How do I find freelance clients? So in this video, we’re going to talk about exactly that. ——————– Code The Web Community: http://ift.tt/2eJD1rF MY CHANNELS: https://www.youtube.com/c/Mogulvate https://www.youtube.com/channel/UCMxPCIxg3LIzWMnIVQF3UPw FOLLOW CODE THE WEB: https://twitter.com/codethew/ HERE’S WHAT I USE: Website Builders http://ift.tt/2cnMtPG Hosting http://ift.tt/2chunlX

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New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature

Google launched a new Google Earth for the web and on Android today, complete with interactive guided tours, 3D images and a new “I’m feeling lucky” feature. For its newest version of Google Earth, Google partnered with storytellers, scientists and nonprofit organizations to create Voyager, a showcase of interactive guided tours. Right now, the site has more than 50 tours via Voyager, and Google says it is adding more on a weekly basis. The announcement on the Google Earth Blog listed a sampling of the tours currently available: Start with Natural Treasures from BBC Earth, and journey to six habitats — from islands to mountains to jungles — and learn about the unique and thrilling wildlife in each. Then head to Gombe National Park in Tanzania and hear from Jane Goodall about her team’s chimpanzee research and conservation efforts. The new Google Earth also includes an “I’m feeling lucky” button that will randomly surface an image and information for 20,000 different Search Engine Land Source

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SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature Apr 18, 2017 by Amy Gesenhues It’s currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers. Google Maps Timeline finally comes to iOS Apr 18, 2017 by Matt McGee Feature available on Android and desktop since 2015 hits iOS; Google’s main iOS search app also gets a small update. Part 2 of 2: How Google learns to guide purchasing decisions Apr 18, 2017 by Dave Davies In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels Apr Search Engine Land Source

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The Secret to Driving Facebook and Display Ad ROI

Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and help you acquire more customers from Facebook and display. You’ll learn: how to optimize Facebook and display ad campaigns to drive calls. what data to capture from calls and conversations to prove ROI. success stories and examples from leading brands. Register today for “The Secret to Driving Facebook and Display Ad ROI,” produced by Digital Marketing Depot and sponsored by DialogTech. The post The Secret to Driving Facebook and Display Ad ROI appeared first on Search Engine Land. Search Engine Land Source

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SEOgenie Overview; On-Page (SEO) Search Engine Optimization Made Easy 2015!

SEOgenie Overview; On-Page (SEO) Search Engine Optimization Made Easy 2015! An advanced White-Hat On-Page SEO Automation platform! Utilizing advanced artificial intelligence technology! Capable of automatically implementing many of the traditional SEO operators manual tasks. Continually validating and repeating tasks ensure maximum results! Reduces work-load by up to 80% at a fraction of the cost! Enables easy management and effective on-page organic SEO automation of across a vast number of sites! Supports both small sites and mega sites with very large numbers of pages and keywords. Supports multi-tier reselling and management as a service. www.seo-genie.com

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[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions

With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it? Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance. Register today for “National Brands & Local Search: Use Insights to Drive Actions,” produced by Digital Marketing Depot and sponsored by seoClarity. The post [Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Going global, PPC in higher ed & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions Apr 17, 2017 by Digital Marketing Depot With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it? Going global: Common sense considerations too commonly ignored Apr 17, 2017 by Brendan McGonigle If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle. Local search ranking factors: What’s working in 2017 [Podcast] Apr 17, 2017 by Matt McGee In our new episode, we chat with Darren Shaw Search Engine Land Source

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See who attends MarTech… and why you should too!

One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of attendees describe themselves as marketing, executive or IT management. The rest are marketing/IT staff and others. Attendees are from companies of all sizes. About 30% said they were from large enterprises, while 60% said they were from companies with more than $25 million in sales. Attendees also come from companies that sell B2B and B2C. If meeting, learning and talking shop with others responsible for digital transformation and experience sounds exciting, MarTech May 9-11 in San Francisco is an experience you should consider treating yourself to. It’s “all” choreographed… Here’s a brief summary of the formal and informal networking activities: Breakfast Keynotes: Start your day off right! Join Search Engine Land Source

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SEO for Beginners Tutorial – 2 – How Do Search Engines Work?

SEO for Beginners Tutorial – 2 – How Do Search Engines Work? Facebook – http://ift.tt/1UD9YoI GitHub – http://ift.tt/1o4Nj6Q Google+ – http://ift.tt/1UD9Wxf LinkedIn – http://ift.tt/29w5sUG reddit – http://ift.tt/1UD9YoR Support – http://ift.tt/1SkgQpP thenewboston – http://ift.tt/1UD9Vtk Twitter – https://twitter.com/bucky_roberts

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The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

In a recent interview with SEO and Credo founder John Doherty on Dan Shure’s excellent Experts on the Wire podcast, he mentioned the positive response he’d gotten to a post he’d done this summer on the SEO Tools he uses. He mentioned that it seemed like a pretty simple post idea, but it made sense to me that it would get traction, because John is a smart writer and marketer. As I listened, I was curious what tools he was using, and I took a look at the post. I’ve also taken a page from his playbook in the following column. I like comprehensive lists of things as much as the next guy, but in a space where tools and software are relatively fragmented, and the applications for those tools change rapidly, it’s especially helpful when experienced practitioners give you a peek at different tools they pay for, what they use them for and how they think about those Search Engine Land Source

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SearchCap: Google style ideas, Merchant Center accounts & mobile optimization

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google image search adds ‘style ideas’ after ‘similar items’ goes liveApr 14, 2017 by Barry Schwartz Google says with the new image search feature, they can “help boost your search style IQ.” Now you can log into multiple Google Merchant Center accounts with the same emailApr 14, 2017 by Ginny Marvin The change greatly simplifies user access for Shopping feeds and other Merchant Center programs. The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)Apr 14, 2017 by Tom Demers With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings. Making the case for mobile site optimizations: Who doesn’t want Search Engine Land Source

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Caption Contest: What does this Marketoonist say to you?

As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens of a brilliant cartoonist’s wit. And here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST. You can submit your caption entry through this form. Tom will present the best entries as he unveils the official MarTech cartoon during his presentation in San Francisco on Thursday, May 11. We’ll select one winner who will then receive a framed version of the cartoon with their contributed caption, signed by Tom himself. (It’ll be Search Engine Land Source

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Was kostet eine Website? 10? 1.000€ oder 10.000€? | #Tutorial #Webdesign

Was kostet eine Website? 10? 1.000€ oder 10.000€? | #Tutorial #Webdesign Heute geht es um die Kosten einer Website bzw. wie man sagen kann wie teuer eine Website wird. Welche Faktoren dafür wichtig sind und was man beachten muss. Also los gehts 😛 aber nicht vergessen alles in dem Video ist “Theoretisch” ob es in der Realität wirklich immer so ist, lassen wir mal dahingestellt, aber es ist gut die Punkte im Kopf zu haben! Unterstütze diesen Kanal mit deiner eigenen Website bei Wix.com: http://ift.tt/2i3m3r5 oder hostet mit One.com http://one.me/deawxnxo nd bekommt 8€! (Affiliate Link) Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU ● Coole MockUp’s(Affiliate Link): http://bit.ly/2cC46tR ● Mein Hoster(Affiliate Link): http://one.me/deawxnxo ● Cooler Homepage Baukasten(Affiliate Link): http://ift.tt/2i3m3r5 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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Search Engine Optimization Hong Kong

Search Engine Optimization Hong Kong Search Engine Optimization Hong Kong

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Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search Engine Land that describes a series of new columns of Quality Score metrics coming to the AdWords UI. It was posted back on March 10 and seems to have received little attention. It was removed for some reason yesterday. (The archive can be found here.) It’s not clear if it was posted in any other markets. We’ve reached out to Google to ask why it was pulled and will update here if and when we receive any answers. That said, I am willing to bet we will see these updates in the near future. The date in one of the image files indicates this post has been in the works since Search Engine Land Source

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1,000 ways to redirect

If there’s one issue that strikes dread into the hearts of SEO practitioners more than any other, it’s redirects. It’s no surprise, really. After all, there are so many ways to do redirects — and the rules change depending on where they are put in and the different systems in place. What is a redirect? A redirect uses one of many methods to forward from one URL to another and supports canonicalization of signals (such as links) to the correct page. Forwarding users is usually one of the main considerations for redirects, but as SEOs, we also need to be conscious of the signals being passed. Redirects are one tool for consolidating signals like links and passing them from one page to another. I know people have varying opinions on how long redirects should be in place, and many use the formula of “no traffic through the link in x amount of time” as a guideline to delete redirects. But I’ve said it before, Search Engine Land Source

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SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 1,000 ways to redirectApr 13, 2017 by Patrick Stox What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts. Are AdWords advertisers about to get a lot more Quality Score reporting metrics?Apr 13, 2017 by Ginny Marvin A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts. Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environmentApr 13, 2017 by Janet Driscoll Miller Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: The complete Search Engine Land Source

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4 mistakes to avoid during a website audit

As all SEO experts know, ranking in the search engines is a notoriously unpredictable pursuit. Each update can result in a strong, unforeseeable impact. The days of ranking by simply adding keywords to your title tags, header tags and content to get a few backlinks are over. The harsh truth is that a great many businesses struggle to keep up with the changes. There are a lot of factors that the search engines take into account when determining your standing. Some of the big ones are: content quality authority responsiveness website speed Knowing how exactly to improve upon these is a lot easier said than done. Therefore, there will always be a need to perform a quality audit. Keep in mind that an in-depth audit is not a task you can do in a couple of hours. Depending on the size of your business website, it can take a few days to complete. Throughout the auditing process, there are several key oversights that can spell Search Engine Land Source

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Here’s a script to stop ads from showing next to offensive videos

At SMX West a few weeks ago, I was a panelist for the session, “How to Find, Hack, and Build Great Scripts.” I found one of the scripts presented by my co-panelists so interesting I decided it might be worth sharing with everyone here. This script helps identify low-quality videos on YouTube that are monetized using your video ads. Specifically, it finds videos that have a high ratio of dislikes to likes, indicating it may be content that you’d rather not associate with your brand. This script uses Google’s newest addition to AdWords Scripts — support for video campaigns — along with one of the advanced APIs for pulling YouTube statistics to solve the problem. Low-quality video placements As reported by The Guardian and several other news outlets, Google lost a lot of big brand name advertisers after a recent uproar about ads appearing alongside content promoting extremist and hateful viewpoints. Unlike ads on search results pages, where we know the ad is appearing Search Engine Land Source

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SearchCap: Website audits, optimizing content for SEO & local search ranking factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Here’s a script to stop ads from showing next to offensive videosApr 12, 2017 by Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. 4 mistakes to avoid during a website audit Apr 12, 2017 by Pratik Dholakiya A good website audit is important for getting a holistic view of your site’s SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit. Get the most out of positive, negative and neutral reviews Apr 12, 2017 by Digital Marketing Depot There are many reasons why a customer may choose to share their local experience with other customers on social review channels. Brands should be paying close attention to these reasons, aligning their response strategies to review sentiment in order to improve the customer experience. The complete guide Search Engine Land Source

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Etsy Shop Critique #5 | Search Engine Optimization and Photography

Etsy Shop Critique #5 | Search Engine Optimization and Photography I LOVE doing Etsy Shop Critiques! I hope this is helpful and gives you ideas for how to improve your Etsy Shop and increase sales. Thanks to Ayesha and Candied Paper for allowing me to do an in-depth look at your shop. I cover tips on SEO, product photography, linking social media and how to tell your story on Etsy. Please comment below if you want me to critique your shop next! ▼MORE INFO BELOW▼ —————————————-­­­­­————————————­-­- ▼▼▼ MENTIONED IN THIS VIDEO ▼▼▼ Other Etsy Shop Critiques: Photo Editing Video: Candied Paper Etsy Shop: http://ift.tt/2oY3GHd Candied Paper here on YouTube: https://www.youtube.com/channel/UC2utPpieLhn8QHMQCS2E-xw Candied Paper on Instagram: http://ift.tt/2oYODtQ My Etsy Shop – Mane Message: http://ift.tt/1algPeM My Instagram: http://ift.tt/2oYZZ0X —————————————-­­­­­————————————­-­- In this video, I examine and go through Candied Paper’s Etsy Shop. I look at the shop descriptions, tags and profile to see if there are potential improvements for search engine optimization (SEO). I also give feedback on product photography and how to make them more clear to customers. I talk about how important it is to tell your personal small business story on Etsy and all e-commerce sights. —————————————-­­­­­————————————­-­- Please comment and subscribe. I have a bunch of Etsy/Small Business related videos on the way. ▼▼▼ SUBSCRIBE ▼▼▼ https://www.youtube.com/channel/UC8sHrp-M7ufOjqh5ORk3bHA?sub_confirmation=1 —————————————-­­­­­————————————­-­- ▼▼▼ MY BUSINESS – Mane Message ▼▼▼ MANE MESSAGE: http://ift.tt/1hYvWfy ETSY SHOP: http://ift.tt/1algPeM —————————————-­­­­­————————————­-­- ▼▼▼ SOCIAL MEDIA ▼▼▼ TWITTER: http://www.twitter.com/manemessage FACEBOOK: http://ift.tt/1PrKSGK INSTAGRAM: http://ift.tt/1OnJaAL —————————————-­­­­­————————————­-­- ▼▼▼ SUBSCRIBE TO MANE MESSAGE’S NEWSLETTER ▼▼▼ EMAIL NEWSLETTER: http://ift.tt/2eKsOrD —————————————-­­­­­————————————­-­- ▼▼▼ JOIN ETSY ▼▼▼ http://etsy.me/2bNbLrp ^ This is an affiliate link. I will earn free Etsy listings if you join using my link.

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SearchCap: Advanced analytics, fake listings on Google Maps & link building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analytics Apr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? Patent 1 of 2: How Google learns to influence and control users Apr 11, 2017 by Dave Davies Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions. Is Google really keeping fake listings off Google Maps? Apr 11, 2017 by Joy Hawkins A recent study released by Google claims that fewer than 0.5% of local searches lead to fake Search Engine Land Source

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Just released: 2017 Local Search Ranking Factors survey results

At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. This is the latest in the long-running survey that David Mihm began almost a decade ago. The survey went on hiatus in 2016, then Mihm handed it over to Darren Shaw. While reviews and links are considered more important now, citations appear to be losing importance in the survey. Still important? Yes. But as Shaw explains in his post introducing the survey, “the emphasis on citations has seen some decline (certainly in favor of links), and rightly so. In particular, there is an increasing focus on quality over quantity.” The survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized Search Engine Land Source

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Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to address a topic and don’t pay for the privilege. Identifying sessions where vendors pay to present isn’t a mystery; we tell you they’ve done so. View the speaker lineup. The breadth of programming is epic. More than 70 presentations from 100+ speakers from brands, agencies and the industry. Session topics and speakers were selected to help you bridge the gap between the pace of technology innovation and your organization’s ability to digest it. If your tribe is marketing technology management, MarTech on May 9-11 is the place to meet, learn, network and share. Agenda Focused on Strategy, Customer Journey and Analytics Martech strategy, customer journey, and analytics Search Engine Land Source

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How To Do SEO For Website – SEO Tutorial 2017

How To Do SEO For Website – SEO Tutorial 2017 Serpbook: https://goo.gl/mzLt0h My Youtube SEO Secrets: https://goo.gl/2YzNGL In this video I am going to show you guys How To Do SEO For Website and it’s an SEO Tutorial 2017. Instagram: http://ift.tt/1UgSC0b Facebook: https://goo.gl/5P7g1I Follow me on Twitter: https://twitter.com/michaelkohler20 Linkedin: http://ift.tt/1Up0Wah This video tutorial about seo tutorial for beginners explains how to search engine optimize a web site for higher google ranking results and how to use serpbook to actually track your rankings. I am recommending a few services here but you can also use other services if you really want. Just saying what I do. You will learn in this seo tutorial for beginners how to step by step how to optimize a site get to the top of the search results and increase sales, leads and traffic! Isn’t that awesome? If this video doesn’t show you How to seo your website to rank top in google I don’t know what does! Always make sure to work hard on your SEO and think before you go on. Again thanks for watching and see you soon.

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Google announces similar items schema for image search on mobile

Google’s image search results on the mobile web and in the Android Search app are now showing “similar items” — i.e., if you’re looking at “lifestyle” images and click on one that you like, Google may show you additional product images from places where you can buy the item(s). Julia E, product manager on Google Image Search, announced on the Google search blog that you need to use schema.org product metadata on your pages and schema.org/Product markup to make sure your products are eligible for inclusion on these image results. Specifically: Ensure that the product offerings on your pages have schema.org product markup, including an image reference. Products with name, image, price & currency, and availability meta-data on their host page are eligible for Similar items. Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly. See your images on image search by issuing the query “site:yourdomain.com.” For results with valid product markup, Search Engine Land Source

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6 things to look for in a paid search bidding solution

With so many advertisers competing for high demand ad positions and search terms, and with constant fluctuations in the market, figuring out how to optimize your advertising spend within available budgets can be a real challenge. Predictive Search Bidding is a great way to control your costs while increasing your return on investment. Rather than simply increasing bids, advanced bidding solutions use big data to increase bid efficiency. This makes it much easier for marketers to be effective, especially when most bid optimization systems integrate seamlessly with your existing campaign management platform. But how do you know which bidding solution is right for your company? This white paper from [24]7 details the 6 things you need to look for in a bidding solution. Visit Digital Marketing Depot to download your copy. The post 6 things to look for in a paid search bidding solution appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google link tool bug, product images schema & AdWords livestream

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google working on fixing bug with the Links to Your Site reportApr 10, 2017 by Barry Schwartz Google Search Console reporting bug leads webmasters to panic over ranking issues. There is no reason to panic — it is just a reporting glitch and has no impact on rankings. Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23Apr 10, 2017 by Ginny Marvin Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant. Google announces similar items schema for image search on mobileApr 10, 2017 by Barry Schwartz New search feature covers small group of product types now, but Google says it will expand in the coming months. You can submit URLs to Google in Google’s search resultsApr 10, 2017 by Barry Schwartz Google has added a new location to submit URLs Search Engine Land Source

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SEO 101 for SE Group – Search Engine Optimization Basics + Higher Level Stuff

SEO 101 for SE Group – Search Engine Optimization Basics + Higher Level Stuff Here is the SEO 101 Stream for the SE Group. The video goes through some of the SEO basics and some higher level search engine optimization strategies.

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É MELHOR FAZER FACULDADE OU UM CURSO DE WEB DESIGN?

É MELHOR FAZER FACULDADE OU UM CURSO DE WEB DESIGN? APRENDA MAIS: http://ift.tt/2ocRVts É melhor fazer faculdade ou um curso de web design? Essa dúvida é super comum e não apenas em iniciantes, mas em profissionais experientes que se questionam se ainda vale a pena fazer uma faculdade. Há prós e contras em ambos. Gravei um vídeo explicando em detalhes, para que consiga analisar, dentro das suas expectativas profissionais, qual o melhor pra você.

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Mary Pickford Google doodle marks 125th birthday of the ‘Queen of Movies’

Today’s Google doodle honors film star Mary Pickford on what would have been the actress’ 125th birthday. While best known as a leading actress during the silent film era, Pickford was also a director and producer. She co-founded the United Artists film studio, and was an original member of the Academy of Motion Picture Arts and Sciences. Her long list of accomplishments earned her the title “Queen of the Movies.” From the Google doodle blog: She appeared in as many as 50 films per year, and eventually negotiated wages that were equal to half of each of her films’ profits. She went on to demand full creative and financial control of her films, a feat still unheard of to this day. In addition to her work in film, Google says Pickford sold Liberty Bonds during World War I. She used her connections to create the Motion Picture Relief Fund and is credited with revolutionizing the film industry by creating options for Search Engine Land Source

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Blogger seo in hindi/urdu 2016 Worldwide Tricks

Blogger seo in hindi/urdu 2016 Worldwide Tricks Blogger seo in hindi/urdu 2016 Worldwide Tricks SEO, Search Engine Optimization: Ekaisa process hai jiska use karke ham apni website ko kisi bhi search engine me rank karate hain. SEO me bhut sari activities hoti hain jinko apply karke ham apni website ko Google me rank karate hain jisse website ka traffic badhta hai. ————————————————————- Is Video me app seekhenge ke Kaise blogger me app seo kar sakte hai. SEO: Search engine optimization. jisse apki post aur apka blog gooogle ke search results me uper ayege. Is video se app complete blogger ban jayege. Please Pura Course App Dek sakte hai mere channel pe. Full Playlist:

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E-commerce companies can improve revenue by following these 5 tips

E-commerce websites can seem overwhelming to manage, but effective information architecture, SEO and content marketing strategies can make a huge difference. Nothing about the advice I offer below is complicated, difficult or expensive. After learning these simple strategies, please share them with anyone else who might benefit from them. It may even be someone inside your own company or organization! The powerful impact of SEO harnessed to content marketing SEO can be a powerful tool. I’ve seen clients double — or even triple — revenue by attracting more organic search traffic. This is often followed by a sales boost offline at local stores as more customers find their e-commerce website on a Google search. Through a decade of consulting on SEO for leading e-commerce web shops in Norway and international Fortune 500 corporations, I’ve picked up some precious insights to share with you. Let’s take a closer look at winning strategies of successful web shops and e-commerce companies. 1. Successful e-commerce companies use search & analytics data to Search Engine Land Source

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SearchCap: Google fact checks, Ask.com privacy bug & SEO winning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions. Ask.com exposing real-time user queries to the publicApr 7, 2017 by Barry Schwartz Ask.com left its server status Apache page open to the public, exposing private search data to the world. E-commerce companies can improve revenue by following these 5 tipsApr 7, 2017 by Trond Lyngbø Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. 5 quick SEO wins for new clientsApr 7, 2017 by Christian Sculthorp Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO Search Engine Land Source

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Take the MarTech survey: Is marketing art or science?

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts on this subject. Please take this short survey on the art and science of marketing. It should only take a few minutes, and we’d be happy to share the final results with you. And, as a thank-you, we’ll enter you to win a FREE All Access Pass to MarTech (valued at $1795.) Let us know what you think! Click here to take the survey. The post Take the MarTech survey: Is marketing art or science? appeared first on Search Engine Land. Search Engine Land Source

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Siri is Google’s nearest mobile search competitor [Report]

A new study from Fivesight Research, “US Consumer Search Preferences Smartphone & Desktop: Q1 2017,” finds that Siri is the mobile “search engine” of choice after Google. The study was based on a survey of 800 US adults split roughly evenly between iOS and Android users. Google was by far the dominant mobile search engine, with an 84 percent aggregate share among respondents. Among Android users, Google’s search share was 90 percent. Among iPhone owners Google had a 78 percent share. After Google, however, Siri was named by more respondents as their “primary search engine” than Bing or Yahoo. (However, this doesn’t reflect query volume, just identification as the primary engine of choice.) Siri was the primary search engine of 13 percent of iPhone owners. This finding is significant because it suggests the long-term, potentially disruptive impact of voice and virtual assistants on traditional “query in a box” results. It’s important to point out, however, that these responses reflect Search Engine Land Source

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SearchCap: Siri search, Google Maps spam & Google mobile-first index

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Siri is Google’s nearest mobile search competitor [Report]Apr 6, 2017 by Greg Sterling According to a survey from Fivesight Research, Siri had a larger share of mobile search than Bing or Yahoo. Google says it has reduced fake Google Maps listings by 70% since 2015Apr 6, 2017 by Barry Schwartz Company cites machine learning and new business verification techniques as main reasons for the decline. Google hopeful the mobile-first index will launch by year’s endApr 6, 2017 by Barry Schwartz But Gary Illyes says it might not go live until 2018. What the data tells us about the death of exact match and its impactApr 6, 2017 by Aaron Levy Following Google’s recent changes to exact match in AdWords, many search marketers were concerned about the impact on their accounts. Now that it’s been a couple weeks, columnist Aaron Levy digs Search Engine Land Source

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National Brands & Local Search: Use Insights to Drive Actions

National brands with hundreds – if not thousands – of locations face a daunting challenge. With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it? Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand should track to measure local search performance, and the actions that can help improve your local performance. Register today for “National Brands & Local Search: Use Insights to Drive Actions,” produced by Digital Marketing Depot and sponsored by seoClarity. The post National Brands & Local Search: Use Insights to Drive Actions appeared first on Search Engine Land. Search Engine Land Source

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What is SEO | what are the benefits of SEO-Hindi

What is SEO | what are the benefits of SEO-Hindi What is SEO and what are the Benefits of SEO, Search Engine Optimization For Local Businesses, What Are The Benefits Of SEO For My Website Hey guys! My name is “Ranjeet Kumar shah” but you can also call me “Ranjeet SEO Expert or Digital marketing Expert”! In this channel you will find SEO, SMO, PPC , Online Marketing , Digital Marketing, How to start Online business, Best app for mobile, Funny Videos, best mobile apps, you can get all types of Videos and many more! You won’t regret it. We help optimize your website through SEO, SMO PPC, Email marketing, Video Marketing, PR and so on… We offer quality SEO, PPC, SMO, Web Design Services. Contact – ranjeetshah786@gmail.com SEO Tutorials for beginners: – Best and smart Apps for mobile: – https://www.youtube.com/watch?v=UVATRzVEsVI&list=PLlYK3ap8qLEhiXOwqzP9RbECIkMYxIpoH Google ad words or PPC step by step full tutorials- Hindi Online Marketing or Digital Marketing Tips & Tricks: YouTube tutorials basic to advanced tips and tricks: Outlook tutorials basic to advanced step:- Internet advance tips and tricks:- Blogger tutorial for beginners in Hindi | how to create a blog to earn money:- Google Analytics 2016 Tutorial for Beginners | Google analytics tutorial Google webmaster tools tutorial in Hindi | webmaster tools tutorial videos Subscribe the channel for Internet & Technology, SEO, SMO PPC, Google Analytics, Google Webmasters, Google Keywords planner Technology Learning Video Tutorials in Hindi. SUBSCRIBE “Ranjeet SEO Expert” More Videos: https://www.youtube.com/channel/UC2cfJZ-gQBZzLPckzTZlZSw?sub_confirmation=1 We Also Provide Online Classes for Digital Marketing like SEO, SMO PPC and Online Business Promotions Tips & Tricks Online Classes. Facebook: – http://ift.tt/1WPocka LinkedIn: – http://ift.tt/1TExakM Twitter: – https://twitter.com/ranjeetshah0786 Facebook fan page: – http://ift.tt/1WPo9VD Website: – http://ift.tt/1TExakO SEO SMO PPC Facebook Page: – http://ift.tt/1WPockc

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Why the future is all about PASO — personal assistant search optimization

Personal assistants (PAs) aren’t just digital assistants that can be used to perform routine tasks. They’re also the future of SEO. Consider two of the most popular PAs: Siri and Google Assistant. People often use those assistants to retrieve information. And where do you think those PAs get that information from? Somewhere on the web. Here’s what you need to know about how PAs will shape the future of SEO, and why I’m calling this a new category, personal assistant search optimization (PASO). They’re on smartphones Personal digital assistants are great because they’re portable. The reason they’re portable is that they’re on smartphones (though they can also be in home devices, computers and any device connected to the “Internet of Things”). Siri, of course, has been part of the iOS smartphone platform for several years now. Likewise, Google Assistant is available on the Allo app, Google Pixel and other Android phones and Android Wear. Portable PAs give people the ability to use their assistants, hands-free, to Search Engine Land Source

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SearchCap: Bing chatbot, PageRank sculpting & RankBrain

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why the future is all about PASO — personal assistant search optimizationApr 5, 2017 by John E Lincoln Have you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers. In the age of RankBrain, these foundational SEO issues still matterApr 5, 2017 by Nate Dame Search engine technology has evolved, algorithms have become more advanced, and SEO tactics and strategies have changed in response. But columnist Nate Dame believes fundamentals will still move the needle. Contributor, beware of PageRank-hoarding publishersApr 5, 2017 by Stephan Spencer So you’ve found a great site to contribute content to — or have you? Columnist Stephan Spencer provides advice for how to evaluate potential publishers for SEO benefits. The BIG SMX London Preview: Here’s Why You Should AttendApr 5, 2017 by Search Engine Land Source

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A guide to Google My Business for multi-location brands

With 40,000 search queries every second and 3.5 billion searches per day, we don’t need to make a case about why your business should be on Google, so let’s get that out of the way and assume you have built a robust local presence on Google My Business. The real question is how are you doing it and are you getting the results you expected? With the SweetIQ Guide to Google My Business for multi-location brands, learn how centralizing your local presence for all your locations is vital to keeping listings accurate, improving your GMB rankings, and generating more revenue from a unified local marketing strategy. The guide also gives you some useful information about how to choose the right local provider for your business. Visit Digital Marketing Depot to get your copy. The post A guide to Google My Business for multi-location brands appeared first on Search Engine Land. Search Engine Land Source

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Squarespace SEO 2017 | Tutorial Video by MyDigitalLandscape.com

Squarespace SEO 2017 | Tutorial Video by MyDigitalLandscape.com How To Improve Squarespace SEO. Search & search engine optimization has evolved over the years & is a such an important aspect of your website that it can be very intimidating especially for folks that are just starting out. Hosted platforms like Squarespace can make this optimization process easier by limiting some of the most complex aspects of SEO that being said it can still be intimidating to get your arms around. This video tutorial is specifically designed to help Squarespace users with basic SEO principles. The basic Squarespace SEO techniques that we will cover in this video include: 1. Updating the site title 2. Overall site description 3. Page descriptions & page descriptions when using an index based template 4. Title tags & page content 5. Image names & image optimization More information can be found here: http://ift.tt/2gJ7gN8

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SMX West: Solving SEO Issues in Google’s Post-Update World

How do we deal with huge and sudden changes in organic search traffic now that Google no longer posts major updates to its algorithms? Since many updates that formerly would have been assigned a name (like Penguin or Panda), or even a name and an incremental number (Panda 3.0) are now part of Google’s core algorithm, how can we know when an update is responsible for a traffic or ranking change? And even if we do know, what can we do with that knowledge? Kristine Schachinger and Glenn Gabe answered those questions and more in “Solving SEO Issues In Google’s Post-Update World,” a session at SMX West 2017. The following is a summary of their presentations. Busting Google’s black box Presenter: Kristine Schachinger, @schachin Some SEOs and webmasters may find themselves wishing for the days of Matt Cutts. Cutts was a Google engineer and the head of Google’s webspam team. More importantly to marketers, Matt was the “face” of Google search, regularly Search Engine Land Source

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The problem with obsessive rank tracking

Keyword ranking is one of the most overrated and misused metrics in SEO. Yes, tracking your positions is important, but placing too much emphasis on this metric is problematic. When it comes to SEO, what you measure gets managed. That means that focusing on the right metrics will help you generate results that have a business impact, rather than an ego boost. So, let’s talk about the problem with obsessing over rank — and what metrics you’d be better off focusing on. The problem with rank tracking Measuring keyword ranking is easy to get sucked into because it’s so visible. When you type in the all-powerful keyword and see your listing there at the top, it feels good. The problem with putting too much emphasis on this metric is that the search results aren’t always consistent. Google’s results will vary based on a number of different criteria. Let’s look at the two most common. Location. Your search results are tailored to the location from which you are searching. This Search Engine Land Source

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SearchCap: SEO periodic table, Google updates & rank tracking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The problem with obsessive rank trackingApr 4, 2017 by Ryan Shelley Search engine optimization (SEO) is often focused on achieving high rankings in search results pages. But columnist Ryan Shelley explains why this mindset may steer us wrong. SMX West: Solving SEO Issues in Google’s Post-Update WorldApr 4, 2017 by Mark Traphagen Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site’s been hit by one. Luckily, there are steps you can take to determine if you’ve been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic. [Live Webinar] Customer data: new strategies to keep it fresh and accurateApr 4, 2017 by Digital Marketing Depot Join data experts David M. Raab and John Hurley as they describe how Radius and its clients built a network of B2B Search Engine Land Source

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TAG: MINHA PROFISSÃO | Webdesigner | Mais dicas sobre design gráfico

TAG: MINHA PROFISSÃO | Webdesigner | Mais dicas sobre design gráfico Olá pessoal! Resolvi contar um pouco mais de como me tornei webdesigner através da tag “Minha Profissão” 😀 Também aproveitei para falar um pouco mais sobre a relação entre Webdesign e o curso de Design Gráfico. — Fale comigo contato@pamelarebelo.com — ❤︎ Estou por aqui: • Snapchat – apamelarebelo • Periscope – acobreada (Pamela Rebelo) • Twitter – http://bit.ly/twitterpam • Instagram – http://bit.ly/instapam • Facebook – http://bit.ly/facepam — ❤︎ Meus sites: • Blog: http://pamelarebelo.com • Webdesign: http://portibelo.com Música Royalty Free – http://audioblocks.com

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Google testing ‘tags’ label in search results snippets

Google has confirmed to Search Engine Land that they are experimenting with a new feature in the search results. I happened to stumble upon a search results snippet in Google that showed “tags” within the snippet. The unusual part of this was that the “tags” didn’t offer any additional functionality. Google would list “tags” relevant to the page content in the actual search results listing snippets. You were not able to filter by those tags, click on them or anything. It just listed “tags” in the snippets without showing you anything more. Here is a screen shot: Google confirmed this was a real experiment but would not explain what they are for and how they should work. The post Google testing ‘tags’ label in search results snippets appeared first on Search Engine Land. Search Engine Land Source

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Join us for SMX Advanced! Register now & save $500.

The most sophisticated search marketers in the world are registering for SMX Advanced June 12–14 for: 30+ paid search, SEO, analytics, mobile and social media sessions and keynotes featuring proven, actionable tactics. Panel discussions and interactive Q&A sessions that solve the complex search marketing hurdles you’re facing and inspire you with new ideas. Demos from more than 40 leading solutions providers that will make you a more efficient and effective marketer. See who’s exhibiting. Networking events where you’ll share experiences with like-minded colleagues and industry thought leaders. Past and present attendees include: Register before Saturday and save: $500 (22%) on an All Access pass $800 (24%) if you add a workshop. View the workshop schedule. Save an additional 10%–20% when you bring your colleagues and attend as a team. Hurry, low rates expire this Saturday, so register today! P.S. SMX Advanced has always sold out since 2007. Don’t miss this opportunity to attend the only advanced search marketing conference on the West Coast! The post Join us for SMX Advanced! Search Engine Land Source

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SearchCap: Google quality drop, Google search tags & a doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A deep look at Google’s biggest-ever search quality crisisApr 3, 2017 by Danny Sullivan Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top? Google testing ‘tags’ label in search results snippetsApr 3, 2017 by Barry Schwartz A new Google experiment updates the search results snippets to show tags related to the page. But these tags don’t seem to do much of anything. Fazlur Rahman Khan doodle honors architect behind Chicago’s famous skyscrapersApr 3, 2017 by Amy Gesenhues Khan designed Chicago’s 100-story John Hancock Center and the Willis Tower (formerly known as the Sears Tower), once the world’s tallest building. SEO and social: 1 + 1 = 3Apr 3, 2017 by Eric Enge Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization Search Engine Land Source

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SEO Company | Search Engine Optimization Service | Media Saga Social SEO

SEO Company | Search Engine Optimization Service | Media Saga Social SEO Media Saga Social SEO is a premium organic and local SEO company for on and off page services. We offer high-quality search engine optimization at a value price to businesses in New York, Denver, and throughout the nation. We can help you achieve the results you want faster, more efficiently and at a lower cost than the competition for better search engine optimization. Call today for a Free SEO Consultation Media Saga Social SEO 40 Wall St. New York, NY, 10005 (646) 604-2808 https://mediasaga.net inquire@mediasaga.net

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