Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analytics Apr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual assistants – the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets, and basic data visualizations – are you really leveraging your data in meaningful ways? Patent 1 of 2: How Google learns to influence and control users Apr 11, 2017 by Dave Davies Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions. Is Google really keeping fake listings off Google Maps? Apr 11, 2017 by Joy Hawkins A recent study released by Google claims that fewer than 0.5% of local searches lead to fake Search Engine Land Source
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