Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. Google reaffirms 15% of searches are new, never been searched beforeApr 25, 2017 by Barry Schwartz Google processes trillions of searches every year, and still, 15% of those queries have never been seen by Google before. Local search update: ‘Best’ filter invading the local packApr 25, 2017 by Conrad Saam We all know good ratings and reviews are important for local businesses, and it seems they’re becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like ‘best’ and ‘great.’ Evaluating PPC talent, part 1: Where to beginApr 25, 2017 by Brett Middleton How can Search Engine Land Source
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