SearchCap: Bing Shopping feeds, Google HTTPS & local SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young’s observations may help these brands improve their visibility. Bing Shopping Campaigns get inventory feeds, search query reports at product levelApr 24, 2017 by Ginny Marvin New updates are aimed at enabling timely feed uploads and informing title optimization. Be a mad scientist to be more successful in local SEOApr 24, 2017 by Greg Gifford The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point. Moz report: 50% of page one search results are HTTPSApr 24, 2017 by Barry Schwartz Based on Search Engine Land Source

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