Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by Third Door Media with no conflict of interest. Those other events are fantastic — but they’re inherently and intentionally biased. With MarTech, there’s no pay-for-play or hidden agenda in the editorial program and no rules excluding who can exhibit. There is only one goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks are employed. This independence lets us ruthlessly call out fact from fiction in examining today’s rapidly evolving marketing technology environment. For instance: Fiction: The marketing technology landscape is consolidating. Fact: It isn’t — but that’s actually a good thing, and we’ll explain why, as we give you Search Engine Land Source

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