Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: [Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions Apr 17, 2017 by Digital Marketing Depot With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it? Going global: Common sense considerations too commonly ignored Apr 17, 2017 by Brendan McGonigle If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC marketer, consider this advice from columnist Brendan McGonigle. Local search ranking factors: What’s working in 2017 [Podcast] Apr 17, 2017 by Matt McGee In our new episode, we chat with Darren Shaw Search Engine Land Source
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