Email deliverability: making it to the inbox

With an ROI of 122% email is one of the most effective marketing channels. But in order to reap the benefits, marketers must ensure their campaigns reach their intended recipients. To help brands overcome the challenges that stand in the way of optimal inboxing, Yes Lifecycle Marketing has developed this deliverability guide focusing on: The building blocks of deliverability 6 strategies to maintaining a clean subscriber list 8 steps to improving inboxing rates Visit Digital Marketing Depot to download “Email Deliverability Guide: Making It to the Subscriber Inbox.” The post Email deliverability: making it to the inbox appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canada’s Supreme Court orders Google to de-index site globally, opening door to censorshipJun 28, 2017 by Greg Sterling Decision is dangerous to free speech and the free flow of online information. Featured snippets: Optimization tips & how to ID candidate snippetsJun 29, 2017 by Brian Ussery Contributor Brian Ussery breaks down featured snippets, explaining his observations and offering tips for pursuing the coveted “position zero.” PaveAI unveils AI-powered platform to turn Google Analytics into actionsJun 29, 2017 by Barry Levine Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue. What to make of the EU’s absurd antitrust ruling against GoogleJun 29, 2017 by Ginny Marvin In its concern over Google’s market dominance, the EU has focused on the wrong issue. Its ruling won’t benefit consumers and isn’t Search Engine Land Source

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Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Really big Google beach chair and beach ball: Source: Instagram Old fashion Google trailer: Source: Instagram Clean Google server room: Source: Twitter Google indoor tire swing: Source: Instagram Google Dance – the Tokyo version t-shirt: Source: Twitter The post Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room appeared first on Search Engine Land. Search Engine Land Source

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تعريف السيو search engine optimization أو بإختصار SEO

تعريف السيو search engine optimization أو بإختصار SEO هذا الشرح مقدم من طرف دوت كونكت http://ift.tt/2u3WitB ما هو السيو Seo ..تعريف مُبسط لـ السيو وأهمية إستخدامه .. – بلوجر أدسنس … نرجع لصلب الموضوع وهو تحسين ظهور مدونتك في محركات البحث أو السيو .. السيو Seo ماهو السيو SEO ؟ كلمة SEO هي اختصار لـ “Search Engine … تعريف السيو search engine optimization أو بإختصار SEO seo أو … تعريف السيو search engine optimization أو بإختصار SEO seo أو السيو بإختصار هو كلمة الإنجليزية معرفة بي search engine optimization تحسين لمحركات البحث أو … تعريف السيو seo – عالم سيو تعريف-السيو-seo/ لمراجعة الدرس السابق ما هو السيو seo. ماهو السيو seo ? كلمة سيو إختصار لــ Search Engine Optimization ومعناها تهيئة موقعك لمحركات البحث عشان يصعد فى نتائج … ما هو السيو seo – عالم سيو ما-هو-السيو-seo/ ما هو السيو seo؟ ممكن نكون سمعنا الكلمة دى كتير جدا بس مش فاهمين معناها. كلمة سيو إختصار لــ Search Engine Optimization. ومعناها تهيئة موقعك لمحركات البحث , ومحركات … ما هو السيو و أنواع السيو | ديجيتال ماركتنج بالعربي دروس SEO يمكن تعريف الــ SEO السيو هو إختصار إلى Search engine optimization ومعناه بالعربي تهيئة او تحسين موقعك الالكترونى لمحركات البحث. ماهو ال SEO ؟ [الدرس 1] – المحترف SEO ماهو الـ. “Search Engine optimization” أولا هو إختصار لكلمة. وترجمتها للغة العربية ستكون. تحسين محركات البحث. ماذا نعني بتحسين محركات … ماهو السيو seo ؟ – الشركة العالمية عبر الخليج لتقنية المعلومات ماهو-السيو-seo- seo أو السيو بإختصار هو تحسين محركات البحث أو تهيئة الموقع لمحركات البحث search engine optimization ، أو زيادة كمية الترفيك المستهذف من محركات البحث. ما هو السيو Search Engine Optimization تحسين محركات البحث سيو – SEO ما هو السيو Search Engine Optimization و عوامل السيو فى ترتيب محركات البحث و كيفيه مسك كلمات مفتاحية فى جوجل ونتائج محركات البحث من خلال … السيو SEO مقالات سيو و شروحات سيو مجانا – سيو ستارز معني كلمة سيو او بالانجليزية SEO هى اختصار كلمة Search Engine Optimization و معناها تحسين محركات البحث. ما معنى كلمة سيو – SEO SEO هى تهيئة … أكمل القراءة تحسين محركات البحث – ويكيبيديا، الموسوعة الحرة تحسين_محركات_البحث تحسين محركات البحث بالإنجليزية: Search engine optimization وتعرف اختصاراً سيو أو SEO …. سياسة الخصوصية · عن ويكيبيديا · إخلاء مسؤولية · المطورون · بيان تعريف الارتباطات · نسخة الجوال · Wikimedia Foundation · Powered by MediaWiki. اربح مع ادسنس,اربح من موقعك,اربح المال,اربح من ادسنس,اربح من النت,اربح من الانترنت,ربح المال بالانترنت,كيف تربح المال,كيف تربح من النت,كيف تربح من الانترنت, ادسنس,adsense,seo,google,مكتبة أدسنس,فهرس أدسنس,دورات أدسنس,كورسات ادسنس,اخر الاخبار,ترافيك,طرق الربح من ادسنس,طروق الربح من الأنترنيت,كيفية الحصول على زوار لموقع,مشاكل وحلول ادسنس,

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Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby restaurants or hearing the next step in a recipe while cooking. Voice search is being adopted for a variety of purposes, and its influence on B2B decision-makers is growing as well. By looking at who’s using voice search, why they’re using it, and where they’re using it, it becomes very clear that the impact of voice search on B2B SEO is inevitable. Adoption of the technology is on the rise, so it’s time for brands to begin optimizing for voice search. Who’s using voice technology? As early as 2014, 55 percent of teens and 41 percent of adults were already using voice technology daily. Adults use it to dictate texts, illustrating a desire to avoid typing on small devices. Teens use it to get help with homework, demonstrating an early adoption of voice technology for Search Engine Land Source

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Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship

The Canadian Supreme Court has ordered Google to de-index an e-commerce site globally. This sets a disastrous precedent that opens the door for other governments (and private parties) across the globe to try to control or censor Google’s search results. The case was Google Inc. v. Equustek Solutions. The plaintiff, a small tech company in British Columbia, sued its former distributor, which was selling allegedly counterfeit versions of its products online. An initial injunction against the defendant failed to stop the behavior. The present case against Google went up on appeal, and the Supreme Court granted a worldwide injunction against Google: In this case, the balance of convenience favoured granting an injunction. The Court of Appeal agreed that the court held jurisdiction over Google with respect to the injunction application. It also concluded that it was permissible to seek interim relief against a non-party. The power to grant injunctions is presumptively unlimited, and injunctions aimed at maintaining order need not be directed solely Search Engine Land Source

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The value of an in-house SEO

Over the last decade, SEO has morphed into a complex field encroaching on UX, content marketing, and even web development. At the same time, a wide range of organizations are now running full force on to the web; yet they often fail to consider the possibility of bringing an SEO specialist in-house. Based on conversations with colleagues, it really comes down to the fact that organizations lack commitment from the C-suite and/or proper resources to find the right candidate. One then must beg the question: Is it worth bringing someone in? I decided to reach out to several SEO leaders in the industry to get their points of view, while closely examining my past experience. I have had the privilege over the last decade to primarily work as an in-house SEO manager for several e-commerce organizations. Even early on in my career, I recognized the value of SEO to the entire organization — from a merchant researching products to onboard, to a content Search Engine Land Source

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Google My Business website builder SEO review

Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Google’s Marissa Nordahl made the announcement it in a Google My Business Help thread on Tuesday, June 13. Here is what she wrote: One of the most common actions people take when exploring a Google listing is to go to the website, but we know that getting a website can still be a challenge for a lot of small business owners around the world: too complex, too expensive, too time consuming. Millions of small businesses (60% of small businesses globally) don’t yet have a website. Website is a free tool that allows small business owners to create a simple, striking website in just a few minutes. It’s easy, and you can create and edit your new website from your computer or your Search Engine Land Source

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SearchCap: EU fine, Google algorithm changes & local features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU slaps Google with $2.7B antitrust fine for favoring its own content in search resultsJun 27, 2017 by Greg Sterling The fine is much larger than expected and sets a worrying precedent for the company as it faces future cases. Google algorithm update may be rolling out since June 25Jun 27, 2017 by Barry Schwartz Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update. Confirmed: Google rolls out local highlight icons & price labels for hotel resultsJun 27, 2017 by Barry Schwartz Google is rolling out two new local search features in the search results. Have you seen them? Google My Business website builder SEO reviewJun 27, 2017 by Tony Edward Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see Search Engine Land Source

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Google News gets a cleaner look, new features to make it ‘more accessible’

It’s difficult to believe that Google News is 15 years old. In that time, it has been through a number of feature changes and minor redesigns. The last major redesign was in 2010, but today it’s getting another one. The idea is to add feature and content depth but also simplify the layout and navigation. I spoke with Anand Paka, the Google News product manager. He said the redesign intends to connect users with more quality journalism and to make Google News more accessible to everyone and less of a power user product. By the same token, Paka told me that Google News is adding “more facts, perspectives and context.” So, in addition to being simpler to use, it has more depth. The Google-provided screen shot above shows a side-by-side comparison of the old and new layouts. The former layout (left) is very link-dense. The new layout (right) is easier to scan visually. It also offers cleaner navigation and is more personalized. Google is also making video more prominent throughout. The top of Search Engine Land Source

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What is SEO ? | Search Engine Optimization | YouTube Video SEO

What is SEO ? | Search Engine Optimization | YouTube Video SEO This video will explain you SEO (Search Engine Optimization), How Search Engine Work to rank youtube videos What are the factors which depends on SEO in Google, Yahoo, Bing, etc. Thanks for watching ….. Please hit that like and share this video…..It Really motivates me to make awesome video….. Follow on all Social media for latest updates ……………. Need more Tutorial ?? YouTube SEO-How To Build Backlinks For YouTube Videos How to get 10K views in 10 Days | Get more views With Subscribers Subscribe Here :https://www.youtube.com/c/techbangla Share This Video please – https://youtu.be/yBKGZ2S5wTQ 😀 Follow Us Socially 😀 Fx-Sajol- http://ift.tt/2syDIsv 🌐 Facebook group: https://goo.gl/LLWI2R 🌐 Facebook page: https://goo.gl/qPOQlQ 🌐 Twitter : https://goo.gl/edZ4Ku 🌐 Google+ : https://goo.gl/azbddL 🔊 LIKE ➡ SHARE ➡ SUBSCRIBE

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EU slaps Google with $2.7 billion antitrust fine

Expected for months, the antitrust penalty was supposed to be closer to $1 billion. However, today the EU leveled a much larger 2.4 billion euro ($2.7 billion) fine against Google for alleged abuse of its market power in vertical (shopping) search. Though the fine is not a surprise, the amount is. In the climax of a decade-long antitrust saga that at one time was close to settlement, Google is being punished for allegedly “favoring its own content” in shopping search results. Google has vehemently denied that its practices harm competition or consumers. Instead, Google has argued that its results are beneficial and match evolving consumer demands: Google has always worked to improve its services, creating new ways to provide better answers and show more useful ads. We’ve taken seriously the concerns in the European Commission’s Statement of Objections (SO) that our innovations are anti-competitive. The response we filed today shows why we believe those allegations are incorrect, and why we believe that Google increases choice for European Search Engine Land Source

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Meet NinjaCat ‘Shinobi,’ the all-in-one agency reporting and monitoring platform of the future

Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client presentations that tell the proper story are the future, and NinjaCat is the platform of choice for agencies who want to differentiate themselves and take their business to the next level. Allow me to set up the back story and introduce myself, I am Scott Guttenberger, marketing ninja. I have been in the shoes of modern digital advertising agencies. I know the struggles! Client requests, optimizing campaigns, monitoring budgets and manually creating client reports. I know the selling points when trying to win new customers and the efforts required to retain clients. Clients want to know the results of marketing campaigns they are spending Search Engine Land Source

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What does it mean to win a Search Engine Land Award?

When we decided to launch our search marketing industry awards program three years ago, the guiding principle was have the honors be truly meaningful. That’s why it’s no small task to enter the competition- we ask for a lot of supporting data and information so our editorial staff and industry judges can effectively measure outstanding results and reward innovation in search marketing. Year after year, we’ve seen the level of competition rise, and fully expect 2017 to showcase some amazing examples of successful search marketers. And for many finalists, there really is satisfaction in being added to the short list, and we agree – it’s incredibly difficult to name just one winner in every category. While earning a finalist title would have been enough after a win the previous year, Katy Tonkin of Point It was pleasantly surprised to take home a trophy in 2016 for an enterprise SEM campaign they ran for Microsoft Store. We were up against some impressive brands: AARP, Catalyst for Search Engine Land Source

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UI & Web-design for beginners

UI & Web-design for beginners Want to bootstrap your design? Learn to quickly build a set of icons, a logo, a newsletter banner or even a mockup for your app. We’ll cover everything you need to know to build your graphical assets: – Latest and coolest resources for the best pictures, icons, colours, fonts, and patterns. – Demo of Sketch, a popular graphical tool used in startups, to refine your icons, change their colour and shape, export them, and customise any assets (logo, icons, newsletter banner, etc.) – General knowledge about standard UI components and how they are built. – Designer tricks and secrets (how to build a nice shadow? Add a filter to a cover pic? resize pictures with different proportions? Create masks? etc..). — Le Wagon is the first bootcamp bringing technical skills to creative entrepreneurs in London. 9-weeks Fullstack Bootcamp http://bit.ly/1CDZDw3 Join us on Meetup, we can’t wait to see you there ! http://bit.ly/25r3iNE Get in touch on Facebook & Twitter http://bit.ly/25EcwcR http://bit.ly/1CDYy7z

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How to select SEO (Search Engine Optimization)

How to select SEO (Search Engine Optimization) How select an SEO (2017 06 25) SEO SEO (Search Engine Optimization) SEO

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Small business SEO: Your questions answered

Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility to promote your small business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust. In this article, I want to look at SEO as a marketing tactic specifically for small businesses. I will share everything we have learned working on hundreds of small business SEO projects. My intention is to arm you, as a business owner, with the knowledge and power to make the right decisions when implementing an SEO strategy — Search Engine Land Source

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SEO Expert Leaks His Formula To Be #1 On Google (and MUCH more!)

SEO Expert Leaks His Formula To Be #1 On Google (and MUCH more!) This SEO expert reveals what’s working with SEO/getting the top spots in Google right now – and how the same SIMPLE formula and system can be applied to your business to get the top spots for more traffic, leads, and sales as well. Along with some need-to-know info about choosing the best expert SEO services so it gets done correctly… and affordably… (and without knowing this information the whole SEO campaign may not work at all, leave you feeling out the loop not knowing what’s going on, or even worse potentially risk being penalized by Google…) And after watching this video, you can know if you’re interested in using our SEO expert services or not, regardless you will learn some expert SEO tips, and also need-to-know info on choosing the best expert SEO company for your business.. If interested in our Free Traffic-Getting Action plan (explained quickly at end of this video) talk to one of our SEO optimization experts by going here: http://ift.tt/2sEaCdw I’ve spent a long time becoming an “SEO services expert” – so you can save YEARS from learning what to do, what works, etc. by watching and USING what is in this video. Most “expert seo service” don’t work because they aren’t getting you REAL authority links – make sure to watch the video to learn about my “secret trick” to be able to constantly get high power authority links that boost content to the top spots, for more leads, sales, and ULTIMATE business growth.

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Google now removing medical records from its search results

Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line that reads: Confidential, personal medical records of private people Google did not give much information to Bloomberg about the change, only telling Bloomberg that they have “confirmed the changes do not affect search advertising.” Google declined to comment further on why they are making this change now. Google lists very few examples of information they will remove content from their index, including: national identification numbers like US Social Security Number, Argentine Single Tax Identification Number, Brazil Cadastro de pessoas Físicas, Korea Resident Registration Number, China Resident Identity Card and more. bank account numbers. credit card numbers. images of signatures. nude or sexually explicit images that were uploaded or shared without your consent. confidential, personal medical records of private people. Here is a screen shot of the removal page: The post Google now removing medical records from its search results appeared first on Search Engine Search Engine Land Source

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SearchCap: Google Posts live, Google purges medical records & search pics

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts now live for all Google My Business usersJun 22, 2017 by Barry Schwartz After much anticipation, Google Posts is finally available to all small businesses. The content will appear in both Google search and maps results. Google now removing medical records from its search resultsJun 23, 2017 by Barry Schwartz Google’s content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. SMX Advanced session: Mobile-First For The Advanced SEOJun 23, 2017 by Greg Gifford How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop. Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairsJun 23, 2017 by Barry Schwartz In this week’s Search Engine Land Source

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10 questions to ask when selecting marketing automation software

You’ve decided to implement a marketing automation platform…great! This white paper from Sharp Spring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly rated by customers? Is the platform feature-rich and are new features added regularly? Visit Digital Marketing Depot to download “Top 10 Considerations When Selecting a Marketing Automation Platform.” The post 10 questions to ask when selecting marketing automation software appeared first on Search Engine Land. Search Engine Land Source

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What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

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SearchCap: AMP e-commerce, SEO audits & content consumption

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why one e-commerce company is going all-in on AMP (Hint: conversions)Jun 22, 2017 by Ginny Marvin With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP envelope. 5 must-do technical SEO audit items in 2017Jun 22, 2017 by Aleyda Solis As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. Early performance results from Google’s update to close variantsJun 22, 2017 by Andy Taylor What impact has Google’s latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrumentJun 22, 2017 by Amy Gesenhues To mark what would have been Fischinger’s 117th birthday, Google has designed a digital instrument that Search Engine Land Source

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Save the Date: SMX East is back in NYC Oct 24-26

Mark your calendars for SMX East: October 24-26! Don’t miss your only chance this year to attend the largest search marketing conference on the East Coast. An agenda obsessed with SEO & SEM! SMX is the only conference series dedicated to search marketing. There are tactic-rich keynotes, sessions and clinics programmed just for you, whether you’re a performance marketer, content marketer, demand gen or brand specialist. Here’s the skinny of what you’ll get by attending: SEO topics focus on getting found in this mobile-first search world. We’ll discuss the new Periodic Table of SEO Success Factors so you’re up to date on what’s important… and what’s not. We’ll also dive deep on working within Google’s the mobile-friendly accelerated mobile pages (AMP) framework. We’re also super excited for SEO & Social: A Match Made In Marketing Heaven because we’re focused on that opportunity right now. For you SEMs, it’s all about conversion, testing and optimization. There are multiple sessions focused on paid search and Search Engine Land Source

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Google Posts now live for all Google My Business users

Google Posts is now rolling out to all small businesses that use the Google My Business (GMB) platform. Google just announced the rollout late this afternoon. A couple of weeks ago, the company moved Google Posts into GMB, and that is where you can access it now — on both the desktop and the Google My Business Android and iOS apps. Go to your GMB account and click on “Posts” on the left-side menu when you are in your Google business listing. You can also access it by clicking here. You should see a screen that looks like this: When writing a post, you are given several options: upload an image, write text (up to 300 words) or add an event title (with start and end dates and times). Users can also add call-to-action buttons including “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.” Here is a screen shot of that interface: Google says this give businesses the ability to: share daily Search Engine Land Source

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#1 Einfach GIT nutzen mit SourceTree ohne die böse Console! | #Tutorial #Webdesign

#1 Einfach GIT nutzen mit SourceTree ohne die böse Console! | #Tutorial #Webdesign Heute geht es um das Thema #GiT und wie man GitHub & Co einfach mit einer Software nutzen kann, ohne die “Böse” Console. Also keine Zeit verlieren und los gehts 😛 Links aus dem Video: ● Git Download: http://bit.ly/2shlaxe ● GitHub: http://bit.ly/2shl6xu ● Sourcetree: http://bit.ly/2shlbkM ● Video Part #2: kommt nächste Woche Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU ● Coole MockUp’s(Affiliate Link): http://bit.ly/2cC46tR ● Mein Hoster(Affiliate Link): http://one.me/deawxnxo ● Cooler Homepage Baukasten(Affiliate Link): http://ift.tt/2i3m3r5 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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Pinterest’s Lens update adds a Snapchat-style look and a fashion sense

Pinterest wants to do for visual search what Google has done for text search. But to do that, Pinterest needs to make searching by taking a picture as easy as typing on a keyboard. So the search-slash-social platform continues to tweak its three-month-old in-app visual search tool, Lens. Pinterest’s latest updates to Lens, announced on Wednesday, make the image-scanning feature easier to handle and handier for fashion. For starters, Pinterest is updating the look of Lens. Of course that means it’s becoming more Snapchatty. When people open Lens by tapping the camera icon on the search page in Pinterest’s app, they will be shown a full-screen viewfinder a la Snapchat’s main screen. And like Snapchat’s camera screen, Lens’s new screen sports a capture button at the bottom for people to snap a photo for the visual search tool to scan. Lens’s updated interface More important than Lens’s familiar new look is its familiar new functionality. The new capture button gives people Search Engine Land Source

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SearchCap: Pinterest Lens, SEO budgets & reviews user behavior

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest’s Lens update adds a Snapchat-style look and a fashion sense Jun 21, 2017 by Tim Peterson Pinterest is making its image-scanning visual search tool easier to use and more useful for outfit ideas. How SEO can create budget efficiencies in paid search campaigns Jun 21, 2017 by Thomas Stern Columnist Thomas Stern provides data showing that when used together, SEO and PPC can better achieve desired marketing outcomes such as more qualified traffic and budgetary efficiency. Summer solstice 2017 Google doodle marks the longest day of the year Jun 21, 2017 by Amy Gesenhues To celebrate today’s summer solstice, Google has brought back the animated mouse featured in its spring solstice doodle in March. Reviews & other UGC more influential for consumers than search engines & ads [Study] Jun 21, 2017 by Greg Sterling After ratings and reviews, search engines had the greatest influence on Search Engine Land Source

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The State of Digital Advertising 2017

Marin Software interviewed top digital marketing managers around the world to discover the trends, opportunities, and challenges they face in 2017. Download the report to learn the current state of the industry, plus expert tips and recommendations for success. Highlights include: Marketers’ top priorities for 2017. The ROI potential of different mobile strategies. The main reasons marketers miss out on revenue opportunities. How marketers can increase advertising performance by ~70%. The hottest technologies industry leaders are looking to invest in next. Visit Digital Marketing Depot to download “The State of Digital Advertising 2017.” The post The State of Digital Advertising 2017 appeared first on Search Engine Land. Search Engine Land Source

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“SEO: THE MOVIE” – OFFICIAL MOVIE – WATCH NOW #SEOMOVIE – John Lincoln, Ignite Visibility

“SEO: THE MOVIE” – OFFICIAL MOVIE – WATCH NOW #SEOMOVIE – John Lincoln, Ignite Visibility SEO: The Movie (#SEOMOVIE) can only been see here! This is the official film, SEO: The Movie. http://ift.tt/2rzs3vK COPYRIGHT Ignite Visibility LLC. 2017 Are you ready for the real story of search engine optimization? This is the biggest piece of content to hit SEO this year! Told by industry pioneers Danny Sullivan, Rand Fishkin, Jill Whalen, Brett Tabke, Rae Hoffman and Barry Schwartz, and narrated, produced and directed by John Lincoln, CEO of Ignite Visibility, the movie covers the early days of SEO when people were “spammin and jamming,” affiliates vs. main stream, black hat vs. white hat, the unique and often rocky stories of the industry’s pioneers, how Matt Cutts changed the industry, the history of Google updates and even has commentary on the future of SEO from the industry’s top minds SEO: The Movie also lists industry all-stars such as John Muller, Maile Ohye, Aleyda Solis, Cindy Krum, Will Reynolds, Brian Dean, Michael King, Bruce Clay, Loren Baker, Eric Ward, Cyrus Shepard, Bill Slawski, Garry Grant, Chris Sherman, Jim Boykin, Shawn Hogan, Mike Graham, Eric Enge and more! SEO: The Movie also features some of the top software providers in the industry such as Moz, SEM Rush, Conductor, Spy Fu, Rio SEO, Ahrefs, Majestic and more. Full Press Release SEO: The Movie “SEO: The Movie” to Debut June 20th, 2017 The movie features key Internet marketing players, the history of search engine optimization and more. San Diego, CA, June 01, 2017 –(PR.com)– Upcoming documentary, SEO: The Movie, will make its debut June 20, 2017. The documentary features industry all-stars and explores the rise of the Internet marketing industry. It covers the early days of SEO when people were “spamming and jamming,” affiliates vs. mainstream, black hat vs. white hat, along with the unique and often rocky stories of the industry’s pioneers, the history of Google updates, how Matt Cutts changed the industry, and provides a forecast on where the future of SEO is going from the industry’s top minds. Produced and directed by John Lincoln, CEO of Ignite Visibility, the film was created for a good reason. “There are so many people who have contributed to the field of SEO,” comments Lincoln. “I have tremendous respect for the pioneers of the industry and those still contributing today. This movie really covers it all. The history, the parties, Google updates, black hat vs. white hat, and more.” A trailer of the film is available at http://ift.tt/2rzs3vK. The film will also be made available on the same URL on June 20, 2017. Told by Search Engine Optimization pioneers, SEO: The Movie aims to showcase a timeline history of SEO, along with documentary-style interviews with top industry influencers regarding their companies and the successes, obstacles, and strategies they have used to get to where they are today. SEO: The Movie includes SEO pioneers Danny Sullivan of Third Door Media and Search Engine Land; Rand Fishkin of […]

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Google adds a fidget spinner to its basket of Easter eggs

Not that anyone needed another distraction online, Google has now added an interactive fidget spinner to its basket of Easter eggs. Reported today on Search Engine Journal, Google mobile and desktop searches for “spinner” will result in a digital spinner atop search results. (A search for “fidget spinner” doesn’t work — as that search term is dominated by Google Shopping campaigns, of course.) The interactive screen has a toggle in the top right corner to switch between the latest pop culture fidget toy phenomena and a number spinner, which was spotted by a reader back in January. Much like my kid’s constant begging to buy him one, Google’s fidget spinner doesn’t stop once you click the “spin” button. More clicks only change its pace and direction. The post Google adds a fidget spinner to its basket of Easter eggs appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google job schema, Google mobile first & the SEO movie

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s job listings search is now open to all job search sites & developersJun 20, 2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. Google adds a fidget spinner to its basket of Easter eggsJun 20, 2017 by Amy Gesenhues As if the internet wasn’t already a big enough distraction, Google queries for “spinner” now return an interactive fidget spinner at the top of results. ‘SEO: The Movie’ aims to trace the rise of internet marketingJun 20, 2017 by Matt McGee Documentary features stories from the early days of SEO, as told by some of the industry’s well-known pioneers. Advanced testing: What 4,000 A/B tests can teach youJun 20, 2017 by Jason Puckett Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons Search Engine Land Source

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Reviews & other UGC more influential for consumers than search engines & ads [Study]

It’s well-established that ratings and reviews are widely consulted and have a significant impact on consumer purchase decisions. A new study from TurnTo affirms this and provides some additional color and nuance for the discussion. Called “Hearing the Voice of the Consumer” and conducted by Ipsos, the study involved 1,070 US consumers who had bought something online in the past 12 months. User-generated content (UGC) is defined here to include ratings, reviews, photos, videos, social posts and Q&A participation. The most common forms were reviews and ratings, however, with 71 percent and 69 percent of survey respondents saying they’ve submitted those types of UGC. Online ratings and reviews are a form of word of mouth, which is the most trusted source consumers consult before buying. Indeed, 90 percent of survey respondents said UGC had at least some influence over their online purchases. Roughly 53 percent rated it “extremely influential” or “very influential,” a higher percentage than for any other category. After UGC, search engines had the greatest influence over purchases. UGC helps increase consumer confidence Search Engine Land Source

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SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on the home button. 7 changes by Facebook that make it a real local search playerJun 19, 2017 by Wesley Young Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. What advanced SEOs need to know about algorithm updatesJun 19, 2017 by Casie Gillette Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Father’s Day 2017 Google doodle brings back the cactus family from Mother’s DayJun 18, 2017 by Amy Search Engine Land Source

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Searching for a call analytics platform?

Enterprise Call Analytics Platforms: A Marketer’s Guide from Martech Today is your source for the latest call analytics information as seen by industry leaders, vendors and their customers. Included in this 39-page report are profiles of 12 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. In this report you will learn: Who the leading players are in enterprise enterprise call analytics platforms What you should look for in a call analytics solution How much call analytics platforms cost About the capabilities enterprise call analytics platforms provide Visit Digital Marketing Depot to download “Enterprise Call Analytics Platforms: A Marketer’s Guide.” The post Searching for a call analytics platform? appeared first on Search Engine Land. Search Engine Land Source

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Google’s job listings search is now open to all job search sites & developers

It’s now official: Job listings are coming to Google’s search results in a much more prominent way. And the company is now offering a formal path for outsiders to add job listings to the new feature in Google search. Google announced this morning that they are now opening up job listings within Google search to all developers and site owners. The new jobs display within Google search doesn’t have a formal name. However, it’s part of the overall Google for Jobs initiative that Google previewed last month at the Google I/O conference. At that time, Google did not say how to get your job listings into this feature. Well, now Google has published a guide to job posting structured data that gives clear advice on what developers need to do to get their job listings into this new Google for Jobs search feature. There are two basic steps you need to take: (1) Mark up your job listings with job posting structured data. (2) Search Engine Land Source

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Pay Per Click (PPC) versus Search Engine Optimization (SEO)

Pay Per Click (PPC) versus Search Engine Optimization (SEO) Contact Olympia SEO, a Seattle SEO agency, at: https://olympiaseo.com Here is a typical dilemma facing most of practicing Internet marketers – SEO or PPC, which should you prioritize? There are quite a number of Internet marketing professionals who look at PPC as a complete waste of precious dollars while others seem to look at SEO with disdain if not downright contempt. Pay-Per-Click marketing is sometimes seen as a love-hate application by Internet marketers. For those who swear to the immense benefits that it provides and praise it to high heavens, PPC is seen as their ticket to high impact visitors and profitability levels that can hit the ceiling. It provides the opportunity for business to become prominent in the market and attract the attention of target customers. This instant exposure also affords you the opportunity to receive timely feedback from your target audience/clients. This added capability of Internet-based market development tracking allows you to “reconfigure” your marketing thrusts and priorities to better respond to the buying behavior of your intended clients. On the other hand, for those who consider themselves falling under the “hate” crowd, the bids are unbelievably high and are always overwhelmed by doubt about the real count of clicks that are pure fakes. Just like with the PPC, SEO marketing has its fair share of followers and non-believers. Those who support SEO marketing always look at the “free” aspect and the potential profit margin that can be had which, at times, can go over the roof. All these great things that can happen as a direct result of SEO marketing are manifested once the marketing strategy starts turning in more visitors to your site at a sustained or increasing rate. Those who question the wisdom of using SEO to boost online sales performance always anchor their argument on the general sentiment that this online marketing strategy is a total waste of time. One of the major downsides of SEO is the longer turnaround time. Quick results is the norm in marketing, and some market experts can’t seem to reconcile the inexplicable fixation on SEO in the face of the uncertainty and longer response time that are associated to it. If you go the SEO way, then you must dig deep in your trenches as you may have to wait for as long as 12 months before you can see any movement in your ranking in search engine results. Going back to our original concern about which is better between the two, we have to remember that the arguments and views that are being propounded by both sides are all accurate. However, both sides agree that both are indispensable tools when it comes to Internet marketing. -~-~~-~~~-~~-~- Please watch: “SEO This Week Episode 38 – LinkedIn Liars, PPC Gold, Happy Clients” -~-~~-~~~-~~-~-

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Father’s Day 2017 Google Doodle brings back the cactus family from Mother’s Day

To celebrate Father’s Day, today’s Google doodle revisits artwork from this year’s May 14th Mother’s Day doodle — only this, time it’s the cactus family’s dad taking care of his baby cacti. Google’s Father’s Day doodle includes five panels, the first with only the father-figure cactus standing tall. Other images depict the dad-cactus doing his child’s hair, blowing a balloon back and forth, giving the kids a bath, and showing them how to shave. The doodle leads to a search for “Father’s Day 2017” and includes the usual sharing icon. Currently, it’s being displayed on Google’s U.S. homepage, in addition to a number of its international pages, including the UK, Canada, Mexico, Argentina, Peru, the Netherlands, India, Japan and more. In case you missed it, here’s Google’s Mother’s Day doodle to compare: Some of the hardest working dads I know are part of the Search Engine Land team, and I couldn’t be more proud to be their colleague. Search Engine Land Source

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Susan La Flesche Picotte Google doodle pays homage to 1st American Indian to earn her medical degree

Today’s Google doodle honors Dr. Susan La Flesch Picotte on what would have been her 152nd birthday. Born on this date on the Omaha reservation in Nebraska in 1865, Picotte was encouraged by her father “to be somebody in the world.” According to Google, she did just that, leaving the reservation to attend the Women’s Medical College of Pennsylvania. From the Google Doodle Blog: She graduated at the top of her class. Despite receiving numerous prestigious job offers, Picotte chose to return to the reservation to provide the medical care that her tribe badly needed – tending to patients across 1,350 square miles on foot and horseback, in wind, snow, and rain. Earning the affectionate moniker “Dr. Sue,” Picotte was not only a physician, but an advocate for public health practices and social reform. “Most notably, in 1913,” writes Google, “She personally raised the funds to build a modern hospital in her hometown.” The hospital Picotte founded is featured in the doodle image Search Engine Land Source

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Search Engine Optimization 2017 – 13 Things You Need To Know! John Lincoln, Ignite Visibility

Search Engine Optimization 2017 – 13 Things You Need To Know! John Lincoln, Ignite Visibility Learn more by watching the full webinar: https://www.youtube.com/watch?v=Fp1PiZIM6wE When it comes to search engine optimization in 2017, there are some things you need to win. http://ift.tt/2gCWjh3 In this video, John Lincoln from Ignite Visibility covers the most important items for SEO in 2017. Some of those things are AMP, Artificial Intelligence, UX and Design, HTTPS and more. Watch this video to learn search engine optimization strategies in 2017 that will help your website get more traffic and win.

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SEO: The missing piece in brand protection

Let’s face it — if you have worked in the industry for a while, you are aware that a stigma has existed around SEO for years. In addition to putting your site at risk for a manual penalty, questionable SEO practices can tarnish a brand’s reputation. Those of us who have properly applied SEO principles and committed to protecting our brands have gotten a bad rap due to others that have misapplied SEO for their clients or companies. Running an enterprise SEO program for an established brand requires that one acknowledge the stigma and place a focus on changing perception. Changing perception requires action, not words. Simply educating the company on the value of SEO, or how SEO can be applied responsibly, is not enough. Strategy alignment, allocation of assigned resources, and a full demonstration of defending and enhancing the brand is critical. Positioning SEO as brand protection Iconic brands stand the test of time by placing brand ahead of everything else — Search Engine Land Source

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Report: 14 marketing automation vendors profiled — updated for 2017

With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors; capabilities and comparisons; recommended steps for evaluating. If you’re considering a marketing automation platform, let this report be your guide. It will help you determine if your company needs a marketing automation tool, what capabilities you should look for and the typical costs involved. Visit Digital Marketing Depot to download “B2B Marketing Automation Platforms: A Marketer’s Guide.” The post Report: 14 marketing automation vendors profiled — updated for 2017 appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: EU to fine Google, SEO reputation & PPC planning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU sources say $1.17 billion antitrust fine against Google coming in weeksJun 16, 2017 by Greg Sterling Shopping search penalty is the first of three potential fines against the company. SEO: The missing piece in brand protectionJun 16, 2017 by Bobby Lyons Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand’s reputation online. PPC strategy: Planning beyond the clickJun 16, 2017 by Amanda Evans Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. Search in Pics: Google scary room, a lion chair swing & Bing hot air balloonJun 16, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from Search Engine Land Source

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Prototyping Tutorial mit Adobe Xd! | #Tutorial #Webdesign

Prototyping Tutorial mit Adobe Xd! | #Tutorial #Webdesign Heute geht es um Adobe XD bzw. wie man mit diesem Hammer Tool einfaches Prototyping betreiben kann ohne gleich mit “großen” Tools arbeiten zu müssen! Ich zeige euch heute also in diesem Tutorial wie ihr Adobe XD richtig in der Prototyp Funktion nutzt, leider aber noch nicht wie man damit “Designen” kann. Links aus dem Video: ● Adobe XD Video: http://bit.ly/2o6ShoH ● Prototyping Tipps: http://bit.ly/2raawtM Wenn ihr euch für meine Ausrüstung, Software oder Bücher Interessiert dann schaut einfach hier mal vorbei und Unterstützt mich mit einem Kauf. ● Meine Ausrüstung(Affiliate Link): http://amzn.to/2ccEY0l ● Software(Affiliate Link): http://amzn.to/2c0Fc7r ● Bücher(Affiliate Link): http://amzn.to/2bTCfcU ● Coole MockUp’s(Affiliate Link): http://bit.ly/2cC46tR ● Mein Hoster(Affiliate Link): http://one.me/deawxnxo ● Cooler Homepage Baukasten(Affiliate Link): http://ift.tt/2i3m3r5 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Leider kann ich keine Hilfe bei Problemen oder Fragen mehr leisten, es sind einfach zu viele E-Mail geworden sodass es Zeitlich einfach nicht mehr möglich ist. Wenn ihr jedoch Kritik, Ideen für neue Videos oder andere Nachrichten an mich hat schreibt mir einfach über Twitter. Geschäftliche Adresse: ● Kontaktformular: http://bit.ly/2c15omz ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Meine Social Media Seiten: ● Homepage: http://bit.ly/1y4rvIA ● Facebook: http://on.fb.me/11N25Ve ● Youtube: http://bit.ly/1rPBJ9Y ● Twitter: http://bit.ly/1y4rMeD ● Instagram: http://bit.ly/1UjBLuD ● Twitch: http://bit.ly/29VyA7J ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Copyright by Johannes Schiel / Unleashed Design

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Setting up and testing AMP for WordPress: A quick 7-step guide

In today’s mobile-centric world, having pages that load quickly is essential for satisfying the user. Not only that, but the effects of slow page speed have been correlated to a decease in overall revenue and an increase in page abandonment. Users have come to expect mobile sites to load just as quickly as their desktop counterparts. In fact, Amazon, one of the largest online retailers, concluded that even a one-second lag in page load speed accounted for a $1.6B decrease in annual revenue. Accelerated mobile pages (AMPs) are quickly becoming the standard for how a fast-loading page should be built. Using a pre-render, AMPs are able to load 15-80 percent faster than standard mobile pages without compromising functionality. While the ease of AMP implementation will vary depending on your CMS (content management system), WordPress can be a good test environment for previewing what your AMP page might look like. Follow this quick seven-step guide to enable AMP for WordPress. Note: Parts of this guide assume that you have activated the Yoast Search Engine Land Source

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Dear Google: 4 suggestions for fixing your massive problem with fake reviews

Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the problem is getting a lot worse, resulting in a huge headache for small business owners. Rather than outlining all the issues and turning this post into a huge rant, I wanted to offer some suggestions that I think would help solve some of the major issues we are seeing in the Local SEO world. 1. Please offer business owners a better path to reporting fake reviews Currently, there are several ways to contact Google My Business (GMB) support: phone support, email support, Twitter and Facebook. But there’s no way to get anyone at GMB to look at reports from people on businesses that aren’t theirs. That means if Joe the Plumber’s competitor in his town is a massive spammer and is ranking everywhere on Google, Joe can’t contact GMB about it at all. They won’t allow him to report the Search Engine Land Source

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SearchCap: WordPress AMP & Google fake reviews issue

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dear Google: 4 suggestions for fixing your massive problem with fake reviewsJun 15, 2017 by Joy Hawkins Columnist and local search expert Joy Hawkins notes that unless Google My Business gets serious about addressing fake reviews, it will suffer a loss of credibility. Here are her suggestions for tackling this ongoing issue. Setting up and testing AMP for WordPress: A quick 7-step guideJun 15, 2017 by Stephanie LeVonne Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put together this handy guide for WordPress users. Compare 6 top content management systemsJun 14, 2017 by Digital Marketing Depot Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that Search Engine Land Source

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What Is Seo IN HINDI (Search Engine Optimization)

What Is Seo IN HINDI (Search Engine Optimization) What Is Seo IN HINDI (Search Engine Optimization) If You Dont No What Is Website Or Seo In Vedio Then I Have A Great Info For You Only On This Video You Can Understand All About search engine optimization In Easily And After All Watching You Totally Will Be Know About What Is Seo And How To Do Seo In Hindi Language.

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Bing Ads piloting in-market & custom audience targeting

In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote conversation at SMX Advanced in Seattle. In-market: The in-market audience pilot is running in the US only. In building in-market audience lists, Microsoft considers user purchase intent signals from Bing, MSN and other Microsoft properties. There are currently 14 in-market audiences, with more to come. Advertisers can add in-market lists at the ad group level and apply bid adjustments. From the blog post: Say you’re a travel site looking to target searchers who are ready to book a summer vacation. Bing Ads looks for people who are clicking on ads related to hotels and flights, searching for relevant vacation terms, or checking out hotel reviews, for example, and predicts whether these users are ready to buy. That advertiser could then target the Travel & Tourism/Accommodations list. Custom audiences: The custom audience pilot is global. The caveat is that Search Engine Land Source

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SearchCap: Google mobile index, Bing ads in-market targeting and Pinterest search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index. Bing Ads piloting in-market & custom audience targetingJun 14, 2017 by Ginny Marvin Bing Ads is actively working on building out its audience targeting capabilities. How Pinterest has developed computer-vision technology to power visual search for users and brandsJun 14, 2017 by Tim Peterson Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. 2017 growth hacks: Optimizing organic market shareJun 14, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance. Why ‘good’ isn’t good enough in Google ShoppingJun 14, 2017 by Andreas Reiffen Have you experienced Search Engine Land Source

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Compare 6 top content management systems

Selecting the right CMS is a critical part of creating your business website. From basic capabilities for adding and editing content to more robust role and workflow management to support your internal processes, understanding and selecting a CMS that works for your end user and your organization is an imperative part of your digital strategy. This white paper from Bayshore Solutions outlines 4 steps to organize and approach the key business decision of selecting the right foundation for your website and includes: why you need a CMS. popular CMS features to consider. overview of the primary pricing models. comparison of 6 top CMS platforms. Visit Digital Marketing Depot to download “Selecting a CMS.” The post Compare 6 top content management systems appeared first on Search Engine Land. Search Engine Land Source

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What is SEO ? | Search Engine Optimization | Black Hat SEO vs White Hat SEO | Rank Websites In Hindi

What is SEO ? | Search Engine Optimization | Black Hat SEO vs White Hat SEO | Rank Websites In Hindi Hey Guys, This video will explain you SEO (Search Engine Optimization), How Search Engine works to rank websites in Hindi. What are the factors which depends on SEO in Google, Yahoo, Bing, etc. YouTube Ranking #1: https://www.youtube.com/watch?v=fuefKSc2h_4 YouTube Ranking #2: https://www.youtube.com/watch?v=N5GKvVhJ_ac Queries Solved: 1) What is SEO in Hindi 2) Search Engine Optimization Details 3) How to rank website in Google 4) How to get organic traffic from Google & YouTube 5) Factors depending on website ranking in Google, Yahoo, Bing. 6) Google Ranking Algorithms 2017 & 2018 Facebook: https://fb.com/SidTalk/ Google+: http://ift.tt/2ooRpdG PS: Don’t forget to SUBSCRIBE SidTalk for more Trusted & Awesome videos.

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SearchCap: Google featured snippets, Yext app directory & more SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext launches app directory with 26 partners for two-way data exchangeJun 13, 2017 by Greg Sterling Data integrations span a range of categories and partners. Google won’t add featured snippets analytics in Search ConsoleJun 13, 2017 by Barry Schwartz Don’t bank on Google sharing any data on how your website is being used in the featured snippets. SMX Advanced keynote: Google explains mobile-first, featured snippets data & moreJun 13, 2017 by Matt McGee Google’s Gary Illyes sits down with Search Engine Land’s founding editor, Danny Sullivan, for a keynote conversation covering a wide range of Google- and SEO-related topics. ICC Champions Trophy 2017 Google doodle doubles as video game for Cricket fansJun 13, 2017 by Amy Gesenhues To celebrate this week’s ICC Championship tournament, Google designed a digital game of crickets playing… cricket. SEO and content convergence: Making the most of moments Search Engine Land Source

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Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid strategies, target or suppress certain audiences, and customize ad copy and promotions. Register today for “Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing,” produced by Digital Marketing Depot and sponsored by LiveRamp. The post Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing appeared first on Search Engine Land. Search Engine Land Source

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Google’s mobile-first index likely not coming until 2018 at earliest

Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst, during a crowded session Tuesday afternoon at our SMX Advanced conference in Seattle. “It’s going to be a big change, but don’t freak out,” Illyes said. SEOs and webmasters have been wondering and waiting for a couple years now for news on when the mobile-first index will roll out. Illyes wasn’t able to give an exact answer to that question today. “We don’t have a timeline for the launch yet,” Illyes said. “We have some ideas for when this will launch, but it’s probably many quarters away. Our engineers’ timeline was initially end of 2017. Right now, we think more 2018. ” He also emphasized that Google wants to roll out the mobile-first index in a way that doesn’t hurt non-mobile friendly sites, and that could make a complete launch take even longer. “We’re thinking about how we can make sure Search Engine Land Source

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SearchCap: SEO success factors, Google News spam, Bing Ads device bidding

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table of SEO Success Factors: 2017 edition now releasedJun 12, 2017 by Danny Sullivan Mobile, direct answers & site speed factors gain greater weight. Gboard for Android gets new ways to search for emojis & phrase suggestionsJun 12, 2017 by Amy Gesenhues The Android version of Gboard will now anticipate what phrase you’re about to type and offer possible suggestions. Bing Ads rolls out expanded device targeting globally, supports mobile-only campaignsJun 12, 2017 by Ginny Marvin The update brings Bing Ads in line with Google AdWords device bidding. Google News spammed with drug spam, dating sites & moreJun 12, 2017 by Barry Schwartz Beware: The Google News health section is now filled with a lot of hacked content and spam. Google Posts for small businesses moves to Google My BusinessJun 9, 2017 by Barry Schwartz Google has moved the management location Search Engine Land Source

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The role of traditional public relations in SEO

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience. In other words, websites that satisfy their users tend to rank better than those that do not. Inbound links are still a critical component of any SEO campaign, but the easy link-building tactics of the past have been wiped off the board, largely thanks to Google’s Penguin update(s). This includes buying links, guest blogging at scale, embedding links in plugins or themes and more. The only type remaining as valuable and effective over the long term are the proverbial Holy Grail of link building: natural editorial links from high-traffic, authoritative websites. And therein lies the challenge: How do we earn these coveted editorial links? Well, it’s a two-part equation. The first part Search Engine Land Source

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How to solve the mystery of what your customers really want

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s a shockingly small number. And it’s also a huge problem, especially in today’s customer-first culture. Data-driven insights are the key to increasing customer satisfaction. If you don’t know your buyers, how can you really help them? That disconnect can very quickly translate into reduced ROI and decreased revenue for your business. That’s why it’s so important to incorporate data and analytics into every activity designed to support the customer experience. It’s simple math: better customer interactions equal superior business results. So, if it’s so simple, why aren’t more companies doing it? What does it take to use analytics effectively, and how can you turn Search Engine Land Source

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How To Do Search Engine Optimization (SEO) Work as a Freelancer | JasLearnIt 002

How To Do Search Engine Optimization (SEO) Work as a Freelancer | JasLearnIt 002 You’ll specifically know the who, the what, the where and the how of SEO so that you can decide whether this is really a field that you should pursue or you should be looking for something else. Watch this video and discover if SEO is a skill you should pursue or if you should start honing other skills. Take the FREE Course about SEO: ► http://ift.tt/2rlDNTI Discover the 80+ Resources for Mastering SEO ► http://ift.tt/2s5LZVn ********** Jason Dulay is the founder of Work from Home Roadmap, the top work from home and freelance website for Filipinos with over 200,000 visitors monthly. Jason foresees online work as an opportunity for Filipinos all around the country to earn higher pay, improve their quality of life, and increase their access to technology. Jason hosts weekly interviews with successful freelancers, releases best practices and tips for freelancing, and creates inspirational videos for his audience. ********** Share this Video: ► https://goo.gl/k6hTpR Watch the previous episode of #JasLearnIt: How To Become A Virtual Assistant | #JasLearnIt 001 ► https://goo.gl/qfzg3F Watch some other #JasLearnIt videos here: ►http://ift.tt/2rlTUAv Start your freelancing career and earn online while working at home, take this FREE course: ► http://freevacourse.com Subscribe To My Channel and Get More Great Tips: ► http://ift.tt/2s5dyhp Other Great Resources Work From Home Roadmap Website ► https://www.wfhr.io/ Visit and Learn From Our Blog ► http://ift.tt/2rlHs3R Follow us at ► http://ift.tt/2s5NgLR ► http://ift.tt/2rlAHyP Join our Facebook Community ► http://ift.tt/2pDzIIl How To Do Search Engine Optimization (SEO) Work as Freelancer | JasLearnIn 002 ► https://goo.gl/k6hTpR

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Difficult Clients In Web Design & Development

Difficult Clients In Web Design & Development In this presentation, I am going to share my experience working with difficult clients when I ran my web design & development company Tech Guy Web Solutions. We will discuss the different type such as clients that are cheap, uninformed, rude and disappearing customers. I will also give you some tips on dealing with them POWERPOINT: Download the slide used in this video http://ift.tt/2ssLmaZ SUPPORT: We spend massive amounts of time creating these free videos, please donate to show your support: http://ift.tt/2mPluQx http://ift.tt/2mo2HQ9 FOLLOW TRAVERSY MEDIA: http://ift.tt/2pp3pdd http://www.twitter.com/traversymedia http://ift.tt/2ssfdQF

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Creating an SEO strategy (with Webmaster Tools!)

Creating an SEO strategy (with Webmaster Tools!) Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company’s online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog.

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SearchCap: AMP, YP SEO product & PPC budgeting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months. Learn 3 proven methods for winning additional PPC budget from your clientsJun 9, 2017 by Jeff Baum Looking to grow your PPC accounts? Columnist Jeff Baum explains that doing so means selling clients on the notion that your approach is the best way forward — and that more budget is required to execute the plan. Is AMP the answer to format fragmentation?Jun 9, 2017 by Barb Palser Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages. How to stop worrying about Google updatesJun 9, 2017 by Kristine Schachinger Google is providing less information about algorithm Search Engine Land Source

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Google Posts for small businesses moves to Google My Business

Small businesses that are in the Google Posts program can still make use of the experimental service, but the location of that feature has shifted to within the Google My Business area. Google Posts is a feature that allows people and businesses to create content directly on Google which appears highly ranked in Google search results for their names. Google confirmed the move to Search Engine Land earlier this week, and @maulikpanchal tweeted an example of the new location: Google is testing new design for post in Google My Business page @rustybrick #Google #NewLook #ux #GoogleMyBusiness http://pic.twitter.com/V8i2ltAq5E — Maulik Panchal (@maulikpanchal) June 9, 2017 Although Google has been recently expanding Google Posts to more and more businesses, organizations and people, Google says it is still not open for businesses that weren’t already invited into the program. Google did say that they do hope to expand it to more over time and promised an update to come soon. We will keep you posted on Search Engine Land Source

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Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market for paid media management tools as seen by industry leaders, vendors and their customers. Included in the report are profiles of 9 leading campaign management platforms vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to download “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide.” The post Compare 9 paid search campaign management tools appeared first on Search Engine Land. Search Engine Land Source

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On Page SEO – 9 Actionable Techniques That Work

On Page SEO – 9 Actionable Techniques That Work Today you’re going to learn 9 of my favorite on-page SEO strategies. I probably don’t need to tell you that on-page SEO has changed a lot over the last few years. Today, Google is VERY sophisticated about how they evaluate a page’s content…which means that old school keyword optimization doesn’t work as well as it used to. Fortunately, there are still a bunch of techniques that you can use to rank high in Google. I cover all 9 of them in this video. Our first factor is to use short URLs. Industry studies show that pages with short URLs may have a slight edge in Google’s search results. You also want to include your keyword in your URLs. Next up, we have LSI keywords. These help Google understand the context of your page’s content. You also want to publish long content on your blog. Why? Longer content tends to rank better in Google. Don’t forget to optimize your title tag for CTR. In the video I show you two strategies that can help boost your click-through-rate. Also, add a few external links in each article. I reveal a study in this video that shows why external links are important. Don’t forget about internal linking. This is also important. Our second-to-last tip is to optimize your page (and website) for sitespeed. This is one of the few ranking factors that Google has confirmed that they use. Finally, include multimedia in your content. I’ve found that this helps boost user engagement –something that search engines directly measure. SUBSCRIBE to get higher rankings and more traffic! http://www.youtube.com/subscription_center?add_user=backlinko Follow me on Twitter! https://twitter.com/Backlinko

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Voice search becomes voice action: A key talking point at SMX London

From combining search and social to leveraging moments that matter, last week’s attendees at SMX London gained a deeper understanding of the numerous ways they can optimize their search strategies. Described as the “ultimate survival guide to the dynamic and tumultuous world of search marketing,” SMX  — run by Search Engine Land’s parent, Third Door Media — is a conference series designed to highlight the reach and opportunities that can be achieved through search advertising and outline search’s position in the wider marketing mix. From my own perspective, one of the more enlightening sessions of the London event featured a presentation by Pete Campbell, founder and managing director of Kaizen, on the subject of voice search — a prominent theme given the ongoing battle of the AI assistants. Despite existing for half a decade — Siri has been around since 2011 — voice search has only recently surged in popularity, with over a quarter (27 percent) of US smartphone users now utilizing voice Search Engine Land Source

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WSJ: How Siri went from virtual assistant market leader to laggard

Siri has gone from being a competitive differentiator for Apple to nearly its opposite, a product seen by many as falling behind its rivals. Regardless of the empirical truth, it’s the widely-held view among tech industry insiders who help shape popular opinion. An article in the The Wall Street Journal (WSJ) provides an extensive look at how Siri went from market leader to its position as perceived laggard. The article suggests internal cultural issues and employee departures have slowed improvement of the virtual assistant: In the years since [Siri was acquired], former Siri team members say, progress has been slowed by a failure to set ambitious goals, shifting strategies and a culture that prioritizes user privacy — making it difficult to personalize and improve the product. The project also has suffered from the departures of key team members, some of whom went to competitors. Apple bought Siri in 2010. It was initially a ground-breaking addition to the iPhone. Recognizing the Search Engine Land Source

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SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: A key talking point at SMX LondonJun 8, 2017 by Andreas Reiffen Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search — and what search marketers must do to prepare. LiveRamp adds people-based search targeting to IdentityLinkJun 8, 2017 by Barry Levine Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. What you need to know about Referrer PolicyJun 8, 2017 by Patrick Stox Seeing some confusing referrer data in your analytics program? It might be the result of an issue with ‘noreferrer.’ Columnist Patrick Stox explains Referrer Policy, which lets webmasters define Search Engine Land Source

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The AdWords 2017 roadmap is loaded with artificial intelligence

Google recently shared their 2017 AdWords product roadmap at Google Marketing Next. Because the audience is primarily comprised of executives at big agencies and big brands, and Google is doing its best to get them excited about all their capabilities, the event sometimes skims over some of the details that matter to those of us managing accounts day-to-day. I’ll share my take on the announcements and what excited or frustrated me the most. Even though it’s now been five years since I left Google, all but one of the presenters are people I used to work with, and they were kind enough to invite me backstage to get a bit more detail than what was covered in the keynote. Custom in-market audiences for search I’m a PPC geek, so I obviously love better targeting. That’s why the announcement of in-market audiences for search got me so excited. How often have we all wished for a way to look beyond the query Search Engine Land Source

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Google has officially rolled out a new tab-based local panel with quick access to reviews

After a month of testing, Google has confirmed with Search Engine Land that they have fully rolled out a new user experience for the local panel in the mobile search results. You can now quickly toggle between the local business’s overview details and the reviews for that business. There should be two buttons, one for “overview” and one for “reviews.” Here is an animated GIF in action showing how it works: The post Google has officially rolled out a new tab-based local panel with quick access to reviews appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Google redesign local panels, AdWords roadmap & artificial intelligence

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has officially rolled out a new tab-based local panel with quick access to reviewsJun 7, 2017 by Barry Schwartz Users can toggle between a local listing’s overview details and their reviews in the Google search results. The AdWords 2017 roadmap is loaded with artificial intelligenceJun 7, 2017 by Frederick Vallaeys What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. How AI is disrupting major industriesJun 7, 2017 by Sponsored Content: Amplero   Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the Search Engine Land Source

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Curso de Web Designer – O Sucesso Depende de Dom ou Habilidade?

Curso de Web Designer – O Sucesso Depende de Dom ou Habilidade? http://ift.tt/2r8kqbB – Para você, o sucesso nessa carreira depende de possuir o dom ou habilidades? Para se fazer um curso de web designer, definitivamente você não precisa nascer com o dom, e sim desenvolver habilidades através de estudos! Este vídeo revela uma conversa sobre como iniciar na profissão de web designer e se tornar um excelente web master. Você verá como desenvolver conhecimento de maneira certa, e ainda se relacionar com os primeiros clientes! Falamos de habilidade ou dom especificamente para nossa área. Tem muita gente que acha que precisa ter o dom para fazer um curso de web designer online para se programar seja em php, html, css, java script, seo e assim se tornar um bom profissional nessa carreira e profissão! Acreditamos que o necessário para isso, é ter habilidade,mas principalmente interesse e paixão por aquele assunto. E isso o aluno adquire treinando, estudando seja em livros vídeo-aulas da UpInside treinamentos e em nossos cursos a distância! Tags extras: curso de web design web designer curso cursos de web designer curso de web design online profissão web designer curso de web designer rj curso de web designer a distancia curso de web design sp curso web designer sp curso web designer salvador curso de web designer o que aprende Descubra como você pode se tornar um profissional web master de sucesso programando em php com o curso online e certificação da UpInside: http://ift.tt/2r8kqbB Link para compartilhar este vídeo: http://youtu.be/w4M5cg_q_-w

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What is SEO (Search Engine Optimization)?

What is SEO (Search Engine Optimization)? How do you get a website to appear at the top of a search results page? Squarespace link: Visit http://ift.tt/MYqaAK and use offer code TECHQUICKIE to save 10% off your first order. Techquickie Merch Store: http://ift.tt/2nGlDFs Techquickie Movie Poster: http://ift.tt/2s5964X Leave a comment with your requests for future episodes, or tweet them here: http://twitter.com/jmart604 Follow: http://twitter.com/linustech Join the community: http://ift.tt/1kGueBl

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SearchCap: Bing Ads management, Apple Maps updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Beginners’ guide to Bing Ads management Jun 6, 2017 by John E Lincoln Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. Beyond SEO: Managing the management Jun 6, 2017 by Casie Gillette You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively. Apple Maps adds indoor mapping for malls and airports, Do Not Disturb mode Jun 6, 2017 by Greg Sterling Google and Bing already offer similar indoor maps. Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition Jun 5, 2017 by Digital Marketing Depot MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines Search Engine Land Source

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SMX Advanced is almost sold out! Less than 100 tickets left.

SMX Advanced is one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today: from mobile SEO to Project Owl, protecting your brand keywords to the latest in search ads. We even have keynotes from Google and Bing! For more of what we’ll be talking about, take a look at the full agenda. This is your last opportunity to join us. Less than 100 tickets remain to the 11th edition of SMX Advanced. All Access Passes are $1,995, a $300 savings compared to onsite rates. Register today! P.S. Some of the most highly knowledgeable search marketers will be presenting at Advanced: The post SMX Advanced is almost sold out! Less than 100 tickets left. appeared first on Search Engine Land. Search Engine Land Source

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Grow Customer Lifetime Value with People-Based Search Marketing

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our paid search experts to understand how people-based search marketing, using Google Customer Match, can help you optimize your bid strategies, target or suppress certain audiences, and customize ad copy and promotions. Register today for “Baby Come Back! How to Grow Customer Revenue with People-Based Search Marketing,” produced by Digital Marketing Depot and sponsored by LiveRamp. The post Grow Customer Lifetime Value with People-Based Search Marketing appeared first on Search Engine Land. Search Engine Land Source

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SearchCap: Retail SEO, B2B searches & green Google logo

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searchesJun 5, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, columnist Dianna Huff discusses how manufacturers can most effectively utilize SEO, SEM and other channels for B2B marketing. Google logo goes green to promote the company’s first official environmental reportJun 5, 2017 by Amy Gesenhues Today’s animated Google logo leads to 72-page report outlining Google’s commitment to environmental sustainability. Focus on these 5 areas to deliver big results in e-commerce SEOJun 5, 2017 by Brian Patterson Need to improve SEO for your large-scale e-commerce site and don’t have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson. The perfect structure for managing profitable shopping adsJun 5, 2017 by Sponsored Content: Optmyzr When Search Engine Land Source

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Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free

In February, The Wall Street Journal stopped participating in a program allowing Google visitors to bypass its paywall. The publication has now discovered, as was predicted, that it no longer gets as much traffic from Google. In an interview with Bloomberg, The Wall Street Journal reported that its Google traffic plunged 44 percent after leaving the “First Click Free” program. First Click Free allows visitors from Google to access articles that are normally behind paywalls for free, when they click to them from Google’s search results. Many publishers participate in the program because they find the traffic and related ad-revenue offsets potential lost subscription revenue. When a publisher is not in the program, Google cannot fully index the articles it publishes. That means those articles are less likely to appear for a wider range of topics. That can hurt potential traffic from Google. In addition, such articles are also listed with a “subscription” designation next to them, which might put Search Engine Land Source

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