Wednesday, 28 June 2017

Google News gets a cleaner look, new features to make it ‘more accessible’

It’s difficult to believe that Google News is 15 years old. In that time, it has been through a number of feature changes and minor redesigns. The last major redesign was in 2010, but today it’s getting another one. The idea is to add feature and content depth but also simplify the layout and navigation. I spoke with Anand Paka, the Google News product manager. He said the redesign intends to connect users with more quality journalism and to make Google News more accessible to everyone and less of a power user product. By the same token, Paka told me that Google News is adding “more facts, perspectives and context.” So, in addition to being simpler to use, it has more depth. The Google-provided screen shot above shows a side-by-side comparison of the old and new layouts. The former layout (left) is very link-dense. The new layout (right) is easier to scan visually. It also offers cleaner navigation and is more personalized. Google is also making video more prominent throughout. The top of Search Engine Land Source

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